1. In case of any of the following acts, the market supervision and management department shall order it to stop publishing advertisements and impose a fine of less than 1, yuan on advertisers:
1. The contents of advertisements violate this law
2. The quoted contents of advertisements violate this law
3. The advertisements involving patents violate this law
4. The advertisements belittle the goods or services of other producers and operators.
II. Penalties for violating the Advertising Law
1. In case of publishing false advertisements in violation of the provisions of this Law, the market supervision and management department shall order them to stop publishing advertisements, and order advertisers to eliminate the influence within the corresponding scope, and impose a fine of more than three times and less than five times the advertising expenses. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 2, yuan and less than 1 million yuan shall be imposed;
2. If there are more than three illegal acts within two years or there are other serious circumstances, the advertising expenses shall be fined between five times and ten times; if the advertising expenses cannot be calculated or obviously low, the advertising expenses shall be fined between one million yuan and two million yuan, and the business license may be revoked, and the advertising examination authority shall revoke the approval document for advertising examination and refuse to accept its application for advertising examination within one year.
3. Can special medical drugs be advertised
1. Special drugs such as narcotic drugs, psychotropic drugs, toxic drugs for medical use, radioactive drugs, pharmaceutical precursor chemicals, and drugs, medical devices and treatment methods for drug rehabilitation shall not be advertised.
2. Prescription drugs other than those specified in the preceding paragraph can only be advertised in medical and pharmaceutical professional journals designated by the health administrative department of the State Council and the drug supervision and administration department of the State Council.
Legal basis:
Article 55 of the Advertising Law of the People's Republic of China
If false advertisements are published, the administrative department for industry and commerce shall order them to stop publishing advertisements and order advertisers to eliminate the influence within the corresponding scope, and impose a fine of more than three times and less than five times the advertising expenses; if the advertising expenses cannot be calculated or are obviously low, a fine of more than 2, yuan and less than 1 million yuan shall be imposed; If there are more than three illegal acts within two years or there are other serious circumstances, a fine of five times to ten times the advertising expenses shall be imposed. If the advertising expenses cannot be calculated or obviously low, a fine of one million yuan to two million yuan shall be imposed, the business license may be revoked, and the advertising examination authority shall revoke the approval document for advertising examination and refuse to accept its application for advertising examination within one year.
Article 56 of the Advertising Law of the People's Republic of China
In violation of the provisions of this law, if a false advertisement is published to deceive or mislead consumers, thus damaging the legitimate rights and interests of consumers who purchase goods or receive services, the advertiser shall bear civil liability according to law.