According to the official introduction, Charlie Clifford, the founder of Tumi Tumi Tumi Tumin, was a member of the United States Peace Corps stationed in South America. He named his company after the Peruvian god "Tumi" and is committed to building a brand that makes travel easier and more convenient. TUMI was only an importer of leather products when 1975 was founded, but Clifford paid more attention to the innovation of global travel goods. Facing the high-luxury brand LV and luggage brand Rimowa at that time, Clifford, who also locked in high-luxury goods, welcomed the innovation of this brand and even the luggage industry.
Compared with other luxury brands, TUMI has no eye-catching appearance, but it is durable and versatile. The most famous is its black soft elastic nylon. TUMI is used on the bag body, boasting that it can withstand the high-speed friction test of 3500 revolutions, with free maintenance within 1 year and paid maintenance within 5 years. So far, the brand has more than 30 design and technology breakthrough patents.
20 12 In April, TUMI Group was officially listed on the NYSE, becoming the second fashion brand listed on the NYSE after the Mike Kos brand. This is also the season of spring. March 3, 20 16, Samsonite (0 19 10. HK) announced that it will acquire TUMI group (TUMI. NYSE) announced the integration of the leading luggage industry at the price of $26.75 per share, totaling about $18.24 million.
There is no "rotten street" in the integrated TUMI. TUMI continues to take the high-end luggage route in the market, but the Alfa series launched in 2008 has become TUMI's iconic model. According to the official data of 20 18, TUMI brand has been successfully sold in 1 0,900 specialty stores and authorized dealerships in more than 75 countries around the world.
As a man, choosing a "practical" bag is more important than "beautiful". The author's first TUMI bag is TUMIXMINI shoulder bag starting from 20 12. At that time, because I loved the city of London very much, and the price of this bag was less than 200 dollars, especially on the original durable material, I painted the waterproof paint of the British flag and used the eye-catching "British blue"; The bag body adopts the popular two-in-one practical design at that time. When the outer bag is opened, it can be used as a shopping bag; when the inner bag is opened, it can hold personal business articles such as 13 inch laptop and charging treasure; smart phones, notebooks and pens all have their own compartments.
To get a general idea, this backpack was designed by Victor Sans, creative director of TUMI. A few years later, Apple happened to introduce the company's thinnest 12 inch Macbook air. Combining the two, this backpack that can hold a computer but is not heavy is still a must for me to go out every day. While writing this article, I am shocked that this shoulder bag has been used for 8 years. The practicality of this TUMI bag is self-evident.
The author has been to the production bases of the brand in Chinese mainland and Thailand, and saw that each TUMI bag has more than 250 production processes. Surprisingly, the production terminal of each component has to be tested by a special person before the final assembly. The process is so complicated that employees in each production line have to pass the "exam" before they can get on the computer. Moreover, TUMI bags produced by these production lines have to pass safety sampling inspection, as well as multiple tests such as high temperature, high humidity, pulling and friction, and can only be delivered after being confirmed to be really ok, which also makes PANDA KID trust TUMI bags deeper.
Now TUMI has many products, such as backpacks, suitcases, accessories and so on. , covering men and women's business, tourism, leisure and other fields. There are hundreds of choices, such as backpacks, computer bags, leather backpacks, shoulder bags, briefcases, diagonal bags, wallets and handbags. TUMI bag has also made a breakthrough in material and fabric technology. Compared with the single image of black in the past, the latest TUMI products use various colors, such as this year's VOYAGEUR Just in case handbag, ALPHA BRAVO Campbell storage bag and tuna diagonal bag, which have obvious changes in color and design.
As can be seen from the spring and summer of Tumi 2020, the new Tumi Harrison series Warren backpack adopts a combination of military green and goose yellow. Backpack can hold 15 inch notebook computer, and the back is equipped with a quick access pocket, which is convenient for taking and placing mobile phones or keys. The same series of Dante multifunctional storage bags, which are practical and fashionable, are obviously different from those of sports brands on the market.
Facing the needs of women, the Sterling backpack and Meadow backpack of TUMI Devoe series in spring and summer of 2020 are mainly blue, which echoes the Larson backpack, Ford backpack and Hannover thin briefcase of TUMI Arrivé series, creating a strong "lover" atmosphere.
For home users, the latest Carson backpack in TUMI Voyageur series, besides its famous lightweight waterproof fabric and internal design that can accommodate a laptop and many clothes at the same time, this year, together with the famous illustrator Victo Ngai headquartered in Los Angeles, skillfully made blue and black into unique camouflage patterns to create an atmosphere for daily travel, which is the strength of Samsonite design team.
PANDA KID believes that even though TUMI Group has experienced many internal integrations, this fashion brand from new york is immortal. With its durable advantages and more changes in design and sales channels, it is believed to be a good product worthy of continuous locking. Besides TUMI, which brands are PANDA KID fans concerned about? Please leave a message in the comments section. PANDA KID will continue to bring you more exciting content.