For example, taking "farmer" as the trademark of agricultural products is very general. If the word "China" is added before the word "farmer" to make the trademark "China farmer", the boldness of vision will be obviously different. It is not impossible to register "China farmers" as trademarks. For example, "China Petroleum" is a registered trademark.
Note: It is difficult to register a trademark headed by China, which requires some technical treatment, so you should communicate with the agency before registration.
Second, trademarks are suffixed by trade names.
The product suffix is added to the trademark to directly express the product type. This kind of trademark is novel and can give consumers a very intuitive feeling. For example, an enterprise that makes glutinous rice balls with the trademark "XX glutinous rice balls" will immediately attract consumers' attention and give them a guiding illusion that this enterprise specializes in glutinous rice balls and must do it well.
Third, trademarks are the propaganda slogans of enterprises.
Some enterprise slogans are very concise and have cultural connotations, which can directly express the spirit of enterprise or the commitment to customers. These short slogans are also registered as trademarks. A promise is worth a thousand dollars. If this promise is registered as a trademark, it is easy to win the favor of consumers and win their love immediately.
Harvard university registered everyday language as a trademark, and Harvard university invested a lot of money to promote some slogans of the school. Just as the slogan of Kennedy School of Government is "Ask what you can do" and "Ask what you can do". This sentence comes from the famous saying "Ask not what your country can do for your country, ask what you can do for your country" in President Kennedy's inaugural speech. Harvard University also registered many other everyday expressions as trademarks.
Four. Register the enterprise name as a trademark
In China, the registration of enterprises is scattered in the industrial and commercial bureaus at or above the county level. In theory, the same company can be registered in every county in the United States. It is precisely by using the separate registration system of trademarks and trade names that companies are registered in various places in the name of well-known companies or brands, deceiving consumers in the name of local branches, and registering enterprise names as trademarks will effectively prevent the emergence of famous brands. Inquiring about official website of the State Trademark Office, there are at least thousands of trademarks named after the company name. For example, Shanghai Oriental Ticketing Co., Ltd. registered the full name of the company as a trademark. draw
Peking University registered the names of Peking University, Peking University High School and Peking University High School Henan Branch as trademarks.
Registering the company's full name as a trademark requires some technical treatment when applying for a trademark, and general agencies know how to deal with it.
Verb (abbreviation of verb) registers a patent as a trademark.
On February 13, 2009, Trademark Weekly of China Intellectual Property News published an interesting report that Nestle Company "beat soy sauce" and applied for the registered trademark of its soy sauce bottle in China. On the grounds of infringing its three-dimensional trademark, a warning letter was issued to many soy sauce manufacturers in Guangdong, claiming that the brown square bottles used by these soy sauce factories infringed their exclusive right to use registered trademarks. I don't discuss the legal right or wrong of the incident itself. Through this incident, I thought of an interesting thing, that is, registering a patent as a trademark.
Article 8 of China's Trademark Law stipulates: "Any visible sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs and color combinations, and the combination of the above elements, can apply for registration as a trademark." A trademark registered with a three-dimensional mark is a three-dimensional trademark.
Three-dimensional trademarks are different from two-dimensional plane trademarks. Two-dimensional plane trademarks use bottles as registered trademarks, Nestle uses three-dimensional bottles as registered trademarks, and Coca-Cola also uses bottles as registered trademarks, but they are all two-dimensional graphic trademarks, which will produce different effects in practical use. Two-dimensional bottle drawing is only a plane drawing, which has no practical value, but three-dimensional bottle can be used in practice. Coca-Cola, which is also its own iconic bottle, can only prohibit others from using the design of the bottle in the beverage category, but cannot prohibit others from using its iconic bottle to package drinks. However, Nestle found that someone used soy sauce in its bottle, so it could send a warning letter asking others to stop using it. The difference between the two guarantees is self-evident.
Nestle's three-dimensional trademark gives great inspiration to China enterprises. Of course, three-dimensional objects can be practical objects, and if their designs are novel, they can apply for patents. For example, a winery designed a very novel wine bottle, which is expected to attract consumers' love, so it bought this wine. According to the conventional thinking, the winery may apply for an appearance patent for the design of this wine bottle. The protection period of appearance patent is only ten years, and the patent maintenance fee is paid every year. If the bottle is applied as a three-dimensional trademark, the protection period is indefinite, and the use cost is far lower than the patent maintenance fee. If this bottle is classic, the classic is to be handed down from generation to generation.
Yes, for example, most wines are packed in two classic bottles, the Bordeaux bottle and the Rhine bottle. If the designer applies for a three-dimensional trademark, the design will still be protected by the trademark, and wineries all over the world have to pay trademark royalties, which can benefit their descendants forever.
Judging from the current situation of intellectual property protection in China, the crackdown on trademark infringement is actually far greater than the crackdown on patents. If the patent is branded, it can also produce some unexpected effects in business operation. Therefore, patent trademark will become a trend of trademark application and be widely used in commercial competition.
Intransitive verb product name trademark
We have observed a trend: "trademark of product name", that is, combining product name with product brand name, especially in the pharmaceutical industry, most people only call the brand name and don't know the drug name. "Product name trademark" is a trademark use strategy. In a market with increasingly infinite product segmentation, it is easy for enterprises to create actual monopoly in this segmented market. This strategy of "trademark of product name" reduces the identification cost of consumers and is easy to consolidate the monopoly position in consumers' minds. This strategy is very suitable for products aimed at special consumer groups. For example, Yili Company registered the milk beverage "yogurt" and yogurt as trademarks, and Mengniu Company registered the milk beverage containing fruit granules as "true fruit granules".
Seven. Product model trademark
The models of some products are actually compiled by the manufacturers themselves. For example, Boeing sets the aircraft model to begin with B, such as B737, B747 and B757. And Airbus deliberately set the aircraft model to start with A ... such as A320, A340, A380, etc. China's large aircraft are relatively low-key, and all aircraft models begin with a C, such as C9 19. There are many unscrupulous enterprises that compete for famous brands by product model. The author has received several such consultations, and their own models have been used by enterprises in the same industry, which has caused certain market confusion. The company doesn't know how to stop this behavior. The author suggests that the product model be registered as a trademark. In fact, some companies have registered their product models as trademarks, such as "Shuiba -007" registered by a company.