Price reduction promotion is to sell the goods below the normal price. The most common ways to use it are inventory clearance, festival discounts, daily specials and so on.
(1) large inventory clearance: promote seasonal goods or goods that have been in stock for a long time, unsalable goods, etc. by means of large price reduction.
(2) Festival discount: when new stores are opened, holidays and anniversaries are celebrated, it is a good opportunity to sell goods at a discount.
(3) daily specials: due to the increasingly fierce competition, in order to win customers' door-to-door, special items of one item per day or one item per week are introduced, so that customers can buy cheap and good goods at low prices. If the low-price promotion can really achieve good quality and low price, it will easily cause consumers to "snap up" the craze.
2. Award-winning promotion
Sometimes customers always want to try their luck, so "lottery" is a very effective promotion activity. Because there must be a lot of prizes in the lucky draw, such as color TV sets, washing machines, etc., such prizes can easily arouse consumers' interest in participating, and can have a clear effect on promotion in a short time. Usually, to participate in the lucky draw, you must have a certain qualification, such as buying a certain commodity, buying a certain quantity of a commodity, spending a fixed amount in the store, or answering a certain question correctly. In addition, it should be noted that when holding a lucky draw, the date of the lucky draw, prizes or bonuses, participation qualifications, how to select and award prizes, etc. must be clearly marked, and the lucky draw process should be made public to enhance the enthusiasm and confidence of consumers.
prize promotion is a popular promotion method for consumers, but attention should be paid to the authenticity of the lottery rules and the fairness of the lottery. Lottery promotion is low in cost and simple in operation, and often involves a large number of people, but the transformation effect is not good. In 211, a popular lottery promotion method-Red Hand Lottery Promotion can be effectively used for reference.
3. Discount discount
Generally, goods are sold at a discount lower than the normal price at appropriate times, such as festivals and seasons, so that consumers can get benefits.
(1) Set up special area: set up an area or a display stand in the store to sell special goods. Specials are usually goods that are sold in large quantities in the season or have too much inventory, or goods that are faster than the retention period, or goods with damaged packaging. Be careful not to sell some deteriorated and damaged goods to customers, otherwise, it will arouse customers' resentment and even be complained by customers.
(2) big discounts on holidays and weekends: that is, opening new stores, selling some products at a discount on holidays or weekends to attract customers to buy.
(3) discount card: giving or selling discount cards to customers. Customers who shop in the store can enjoy special discounts with their discount cards. The object of sending discount cards can be celebrities selected by the store, or regular customers who have visited the store for a large number of times or quantity. The range of discount cards sold is generally uncertain, and the purpose of this promotion is to expand the customer base.
(4) batch pricing concessions: that is, when consumers buy goods in whole boxes, packages, barrels or in large quantities, they will be given price concessions. This method is generally used in food and daily necessities with high turnover frequency, which can increase the number of goods purchased by customers at one time.
4. Competitive promotion
Competitive promotion is a promotional activity that integrates dynamic and participation. Competing to highlight the theme or introduce the goods can not only make the goods famous, but also increase sales, such as drinking beer competitions. In addition, some competitive activities can be held, such as karaoke competitions, which can not only liven up stores, but also increase customers' topics about retail stores and deepen their impressions of retail stores.
5. Free tasting and trial promotion
At the time of promotion, retail stores can set up counters in conspicuous positions to taste food with new packaging and new taste for free. Non-food and other new products are given away for free and tried out for free, so as to encourage customers to use new products and then have a desire to buy. For example, many chain department stores have beauty counters to do beauty treatments for customers who are willing to try new brands of cosmetics for free. Perfume counters in foreign retail stores also often have free trials.
6. Focus gift promotion
Focus gift is an ideal promotion method to attract customers to keep buying and improve brand loyalty. The feature of this promotion activity is that consumers have to buy a certain product continuously or patronize a retail store several times in a row, and then accumulate a certain amount of coupons, which can be exchanged for gifts or purchased at a discount.
7. Gift promotion
Gift promotion means that a special person is appointed in the store to give one or more commodities to consumers who enter the store for them to taste and use on the spot. This promotion method is usually used when retail stores uniformly launch new products or when old products change packaging, taste and performance. The purpose is to quickly introduce and promote products to customers and strive for the recognition of consumers.
8. Exhibition and joint sales promotion
This means that at the time of promotion, merchants can invite a number of similar commodity manufacturers to hold commodity fairs in their branches, which will form a certain momentum and scale and give consumers more choices; You can also organize commodity exhibitions, such as sales of various holiday packages and so on. In this kind of activity, the sales of goods are promoted through mutual competition among manufacturers.