Vivo brand ranks second in smartphone shipments in China. What can it say?

According to the report of Trustdata, a big data platform of mobile Internet, in the first quarter of 2020, OPPO ranked first in domestic smartphone sales, with shipments accounting for 2 1.4%, followed by vivo and Huawei, with 20.5% and 20.2% respectively. Xiaomi ranked fourth, accounting for 10.3%.

Trustdata's data report shows that although the share of Huawei and Glory is 29.9%, the share still ranks first. But surprisingly, why did Huawei and Glory lose nearly half of their market share since last year?

Of course, there is also a problem with Trustdata's data report. Aurora Big Data also released a statistical data on the domestic mobile phone market share in 2020 1 quarter. Aurora's data is the sum of sales statistics of Huawei and glory brands. In Aurora Big Data, Huawei and Glory's domestic market share is 36.9%, which is obviously different from Trustdata's Huawei+Glory share of 29.9%. Which data is more reliable?

However, regardless of the statistics of Trustdata or Aurora Big Data, the ranking of vivo is unchanged, and the shipment volume ranks second. What does this mean? 1、vivo

5G took the lead. In fact, vivo has started 5G layout as early as 20 16, with a long-term vision. Vivo now has huge reserves of 5G technology. It is reported that it contains more than 2,000 5G invention patents and more than 3,000 3GPP proposals. 2, product positioning is accurate (more accurate). How many mobile phones does vivo release a year? It's too hard to count. However, from the side, there are many product choices, and vivo can cut into every market stall, with a comprehensive layout at the middle, high and low ends. Accurate product positioning provides more space for promotion. 3. Service and quality. Just like the directional contactless purchase service and extended warranty period launched by vivo some time ago, the viscosity between consumers and vivo has been greatly increased. Humanized pre-sales service and after-sales service are also the main aspects that consumers have always favored vivo. Of course, the factor that makes consumers pay is the product itself. One of the supply problems, vivo has its own factory, and the spot supply is basically no problem. Second, strictly control the quality and ensure the good quality. After taking off the label of "high price and low distribution", consumers have better brand influence.