Hisense Group is a super-large electronic information industry group company, established in 1969, and has been involved in the fields of home appliances, communication, information, real estate, commerce and so on.
Hisense has more than 20 companies at home and abroad, with total assets of158 billion yuan. At present, it has formed a strong production capacity with an annual output of 1 1 10,000 color TV sets, 3.8 million air conditioners, 4.7 million mobile phones, 1 0.8 million refrigerators,110,000 computers and digital equipment. In 2005, Hisense achieved sales revenue of 33.4 billion yuan, ranking among the top 100 electronic information enterprises in China.
Hisense has a national enterprise technology center and a national first-class postdoctoral research center. It is a national high-tech enterprise and a national technological innovation base. The scientific and efficient technological innovation system keeps Hisense's technology at the forefront of domestic counterparts. In June 2005, China's first digital video media processing chip with independent intellectual property rights was born in Hisense, breaking the history of foreign monopoly.
At present, Hisense has more than 200 branches and offices in China, more than 65,438+00,000 sales and service outlets, production bases in South Africa, Hungary, Pakistan, Algeria and Iran, sales agencies in the United States, Europe, Australia and Japan, and its products are exported to more than 70 countries and regions such as Europe, America, Africa and Southeast Asia.
Hisense Group Limited
Hisense Group is a large domestic professional electronic information industry group with Hisense Group as its investment matrix. From Qingdao Radio No.2 Factory, which was originally established in 1969, to Qingdao TV Factory and hisense electric Company, it has successively set foot in the fields of household appliances, communication, information, commerce, real estate, intelligent commercial equipment and so on, and finally developed into a famous large-scale high-tech enterprise group in China.
At present, Hisense Group has more than 20 companies at home and abroad with a net asset of 4.8 billion yuan. It has formed a powerful production capacity with an annual output of 6.5438+million color TV sets, 3 million air conditioners, 4 million CDMA mobile phones, 6.5438+0.6 million refrigerators, 6.5438+0 million computers, firewalls, servers and other digital devices. In 2004, the sales revenue was 27.3 billion yuan, ranking among the top 100 electronic information enterprises in China.
"Hisense" 1999 was awarded the well-known trademark of China. Hisense electric won the first "National Quality Management Award" in 20001,Hisense TV, Hisense Air Conditioning, Hisense Computer and Hisense Mobile Phone were all rated as famous brands in China, Hisense TV, Hisense Air Conditioning, Hisense Computer and Hisense Refrigerator were all rated as national inspection-free products, and Hisense TV was also the first batch of national export inspection-free qualifications.
Hisense has a national enterprise technology center and a national first-class postdoctoral research center. It is a national high-tech enterprise and a national technological innovation base. Scientific and efficient technological innovation system makes Hisense's technology always in the forefront of domestic counterparts. On June 26th, 2005, the high-definition and high-quality digital video media processing chip independently developed by Hisense passed the appraisal of the Ministry of Information Industry, which is the first industrialized digital TV processing chip with independent intellectual property rights in the audio and video field in China. The birth and application of this chip completely broke the history that the core chip has been monopolized by foreign countries since the production of color TV in China.
At present, Hisense has more than 200 branches and offices in China, more than 65,438+00,000 sales and service outlets, production bases in South Africa, Hungary, Pakistan, Algeria and Iran, Hisense sales companies in the United States, Europe, Australia and Japan, and its products are exported to nearly 100 countries such as Europe, Africa, Southeast Asia and America.
Core idea: create perfection and serve the society.
"Creating perfection and serving the society" is the overall value of Hisense and the highest criterion of all its business activities. Hisense people take revitalizing the national industry as their own responsibility and have a high sense of social responsibility and mission. Hisense serves the society in order to repay the society and stand on the society.
"Creating perfection" includes creating perfect products, perfect services, perfect life and perfect life. In the process of production and labor, Hisense people integrate the pursuit of beauty and love for life into every product and dedicate it to the people through quality service, so that more people can truly feel the existence of beauty and get a kind of enjoyment of beauty in the process of using Hisense products and enjoying Hisense services, thus guiding consumers and the whole society to love, pursue and create beauty. This is the essence of Hisense's creation of perfection.
"Serving the society" is the ultimate goal of Hisense. Life can only be sublimated in the process of creating a service society, and enterprises can only develop and grow in the service society, so as to show the existence value and significance of enterprises. "Service" is not only the relationship between Hisense and society, Hisense and consumers, but also the relationship between various functional units, groups and subsidiaries within Hisense Group, that is, the group serves the subsidiaries, the subsidiaries and functional departments serve the production and sales, the previous process serves the next process, and the whole Hisense serves the society.
Therefore, "creating perfection and serving the society" is the code of conduct of every Hisense person.
Team consciousness: unite * * * to move forward and unite as one.
Enterprises are employees, and the rise and fall of Hisense is closely related to the vital interests of every employee.
The factory prospers me, and the factory declines me. Only when everyone has a small family and the enterprise is good and strong can employees continuously improve their material life and spiritual taste.
Therefore, in today's fierce market competition, Hisense employees must unite and cooperate, honor or disgrace * * *, work with one heart and one mind, and work wholeheartedly to enhance the combat effectiveness of enterprises and make them invincible.
Internationalization goal
Develop Hisense brand into a famous brand in the world market, so that most overseas consumers can understand Hisense brand, accept Hisense culture, use Hisense products, enjoy Hisense's high-quality technology and perfect after-sales service, and support Hisense's development;
Form a global marketing and service network;
Realize the internationalization of capital, technology and management;
Complete the strategic layout of Hisense Group's global development, realize the international operation of Hisense Group and move towards transnational operation.
Innovative technology: Science and technology are the primary productive forces.
Hisense's survival and development benefit from its persistent pursuit of science.
"Talent is the foundation, technology is the foundation, and innovation is the soul" is Hisense's technical view, and incubating industries with technology is the characteristic of Hisense's innovative technology.
Hisense has a national enterprise technology center, and its annual technical input accounts for 4% of sales revenue. Technology constantly incubates new products, new industries and new economic growth points for Hisense, and promotes Hisense to always stand at the forefront of domestic electronic information technology.
Scientific and technological purpose: learn from others' strengths and be brave in innovation?
Actively follow up, introduce and absorb the world's advanced technology, take the market as a foothold, and constantly develop and develop excellent products with independent intellectual property rights that meet the market demand. Win by "innovation" and "high", and strive to make its due contribution to the development of electronic information technology in China.
R &D center
Hisense Group R&D Center (Hisense R&; Center D) covers an area of nearly 70,000 square meters with a building area of 50,000 square meters. Hisense calls it a technology incubator (the industry model of technology incubator from Hisense). Hisense R&D Center is a national enterprise technology center, a national 863 industrialization base and a national torch program software industry base jointly recognized by five ministries and commissions. As a cooperative joint research and development entity in Industry-University-Research, it is also the carrier of comprehensive cooperation between large enterprises and key universities-"Hisense Research Institute of Shandong University". In 2004, Hisense became the first batch of national innovation system enterprise R&D center pilot construction unit in China.
Hisense R&D Center has established a relatively complete R&D platform system in China. Including applied basic research center (key laboratory of digital multimedia technology), product development center, public R&D support platform (testing center, pilot center, data information center, technical training and academic exchange center), postdoctoral research center, etc. Hisense R&D Center has research institutions such as digital display technology, intelligent multimedia technology, digital TV technology, optical projection technology, intelligent household appliances technology, mobile communication technology, intelligent transportation technology, network security technology, computer technology and photoelectric communication technology. R&D Center is the research and development center of Hisense 3C industrial technology, which is responsible for the research and development of Hisense's core technology and front-end technology, new product development, industrial upgrading and product structure adjustment.
Hisense R&D Center has gathered more than 2,000 full-time technical developers, including more than half with senior and intermediate titles, nearly 50 senior experts and doctors, and more than 300 masters. More than 90% of R&D personnel are young people under the age of 40.
Hisense Group has always attached importance to R&D investment, and the annual R&D investment accounts for more than 5% of product sales revenue. The first paperless development system based on INTRANET in China was established, with more than 2000 networked microcomputers and more than 50 CAD workstations. We have successively established a comprehensive laboratory for household appliances, an air conditioner, a communication technology laboratory, a digital display technology laboratory, a computer laboratory, a network technology laboratory, an intelligent research laboratory, a process design laboratory, an industrial design laboratory, a performance evaluation laboratory and a circuit CAD machine room, all of which have met the requirements of national and international advanced standards for the test environment. The laboratory is equipped with hundreds of sets of advanced instruments and meters, many of which are at the international leading level, meeting the development, experiment and test requirements of TV, air conditioner, computer, communication, refrigerator, network and other products.
Through information sharing and comprehensive utilization of resources, R&D Center provides international advanced development and experimental environment for R&D personnel, and lays a solid material foundation for Hisense's technological innovation, making Hisense Group's technical level always in the forefront of the domestic industry, and undertaking dozens of national-level projects every year. Up to now, more than 2,000 patents have been applied. In 2006, the whole group * * * completed the research and development of 537 new technologies and products, of which more than two thirds reached the international leading level or advanced international level.
The foundation of technological innovation is the gathering and cultivation of talents. Over the years, Hisense has adhered to the "people-oriented" business purpose. The human resources development mechanism of "hiring, employing, educating, promoting and retaining people" has been established, and the culture of "retaining people with treatment, career and atmosphere" has been improved, forming a good human resource development and management system. Hisense College, located in the R&D center, has created favorable conditions for R&D personnel to update and develop their knowledge. The annual training expenditure is nearly 10 million yuan.
Hisense's goal is to build a world-class R&D center. In recent years, by constantly improving the R&D and innovation system, we are moving towards such a goal.
Address: Jiangxi Road, Qingdao 1 1 Tel: (0532)860 160 16 ext. 2892, 2896, 29 10, 2909, 2890.
Postal code: 26607 1 fax: (0532)860 160 16 extension. 2887.
Hisense honor
Technology:
National recognized technology centers (there are more than 300 in China).
In 2005, the National Development and Reform Commission organized the evaluation of the national recognized enterprise technology center, and Hisense ranked fifth.
National technological innovation pilot enterprises (national 19 enterprises)
National Innovation System Pilot Enterprise R&D Center (2 countries * * *)
The first batch of national innovative enterprise pilot units
National high-tech enterprise
One of the most advanced large-screen color TV production lines in China.
National postdoctoral research center.
Designated unit of national intellectual property protection test
National 863 industrialization base
National Productivity Promotion Center
Qingdao Key Laboratory of Intelligent Information System
Hisense released the first digital TV chip with independent intellectual property rights in China, and was selected as one of the top ten domestic science and technology news in Science and Technology Daily in 2005. Its director Zhan won the top ten science and technology news figures in China in 2005.
Hisense Digital Multimedia Technology Post ranks first among "Taishan Scholars" in the industrial field.
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Quality:
The only one in the same industry has won the title of National Quality Award for four consecutive times.
In the same industry, it took the lead in passing the China Electronic Certification Center Committee and the European TUV and ISO900 1 double certification.
In 2002, Hisense Group was rated as a national advanced enterprise with quality and efficiency.
Won the national quality management award
Won the Shandong Quality Management Award.
Hisense TV and air conditioner became the first batch of inspection-free products in the home appliance industry and were recognized by the State Bureau of Quality and Technical Supervision.
It was rated as an excellent enterprise in the activities of the national quality management group.
In 2000, it passed the certification of China Computer Quality Inspection Center (1999).
First place in comprehensive evaluation of color TV quality in China (including foreign brands) (1999)
1999-2000 ranked first in quality satisfaction of air-conditioning industry.
The highest honor award for quality management in electronic information industry, ranking first (2005)
Hisense TV won the first batch of national export inspection-free qualifications (2005)
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Management:
National top 100 electronic enterprises
Top Ten E-government in China
Top 500 Chinese enterprises
China well-known trademark (1999)
National May Day Labor Certificate (1997)
State Economic and Trade Commission and Publicity Department of the Communist Party of China * * * recognized as one of the five paradigms of state-owned enterprise reform.
Yuan management gold award
Zhou Houjian, chairman of Hisense Group, was twice elected as the economic person of the year of CCTV China (in 2000 and 2005).
China's most respected enterprises in 2005.
"China Creation Award" and "Best Corporate Public Image Award" in 2005.
Hisense Group was awarded the honorary title of "Export Star Enterprise" (2003).
Shandong's Foreign Trade Export and Advanced Enterprises Implementing the "Going Global" Strategy (2002)
Excellent Software Enterprises in Shandong Province (2002)
Hisense TV, air conditioner, computer and mobile phone won the title of "China Famous Brand" (200 1).
It has been awarded the title of "500 enterprises with the largest scale and the best economic benefits in China" for nine consecutive years.
Hisense Real Estate obtained the first-class qualification of real estate development enterprise; Hisense Property obtained the national first-class property management enterprise qualification.
This enterprise ranks 87th among the top 500 Chinese enterprises in 2006 and 84th among the top 500 Chinese enterprises in 2007 jointly issued by china enterprise confederation and China Entrepreneurs Association.
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