In the 1940s, Soviet Marshal zhukov had a special liking for this sweet brown beverage, but because the United States and the Soviet Union were in different camps at that time, it was politically incorrect to drink American Coke. But Coca-Cola produced a batch of transparent cokes according to zhukov's idea.
In this way, zhukov can drink Coke without being criticized. The charm of Coca-Cola is so great that a competitor Pepsi emerged later, but it still has not shaken its position, occupying 48% of the global market today. However, we also have a problem.
Coca-Cola's package clearly has the secret recipe of Coca-Cola. Why doesn't anyone imitate? Coca-cola's formula seems to be on the packaging, but in fact, its secrecy is too high. It seems that the ingredients are clearly printed on the bottle, but if you don't know its proportion, how can you deserve the delicious taste of Coca-Cola? Of course, that doesn't count It is said that Coca-Cola's formula worth 80 billion yuan is kept by three people respectively.
These three secret recipes are put in three safes in the same bank, and it is even more difficult to get a complete Coca-Cola formula. If this is true, it really makes people admire Coca-Cola's meticulous arrangement and life-saving work so well. No wonder it has not been imitated successfully, let alone surpassed.
Of course, there is an interesting story about the formula of Coca-Cola. 1985, Coca-Cola Company planned to change its formula and even came up with a new name, thinking that it could create more brilliance, which was forced by Pepsi.
However, the new formula was not successful. Although some people welcomed the new product, many consumers complained constantly, which made Coca-Cola finally switch back to the old formula.