How do you sell sanitary napkins to customers in the supermarket?
Are you a man or a woman?
The woman said that she uses this model and her flow rate is very high. It is very suitable to use this model, and it is non-toxic, safe and hygienic. Besides, it happens to be on sale right now, so it’s a great deal. After get off work, my mother always asks me to take some home.
Finally, he said: "You can buy a little and try it first. After using it once, you can't live without it." (Why is this slogan so familiar? It seems to have been plagiarized from X Energy Washing Powder. hoho~~)
If you are a man, I... can only say that my mother uses this product (how did you know?!), but it doesn’t sound normal.
And it is inherently unconvincing for a man to introduce this thing to a girl.
Please adopt.
How to sell your sanitary napkins to customers
The first thing is to get a discount, and then let others see the advantages of your product, such as good absorption, lightness, etc., and comfort Wait, mainly find good recommendations.
How to promote sanitary napkins to customers
If your sanitary napkins are of good quality, you can give them to customer service for the first time. Or when customers have relevant needs, you say that it will be better to use it with your current sanitary napkins.
10 points on what sanitary napkin promoters should say when selling to customers
Sales should be concise and to the point, grasping the key points and grasping the psychology. Too much nonsense will annoy customers when ordering. Counterproductive.
Recommend three aspects: you, me, and it
1. You: Why do you recommend this product to you? ! Why is this product right for you? ! (Affordable, comfortable, etc.)
2. Me: Personal experience, my own experience of using it.
3. It: selling point, that is, the advantage compared with competing products. (Breathable, good absorption, large capacity, not suitable for side leakage, etc.)
How can I attract customers when I am a shopping guide selling sanitary napkins in a supermarket?
It’s actually quite simple, you just Simply tell her what effects will be achieved after using our sanitary napkins, and what technological innovations and safety guarantees there are compared to traditional sanitary napkins. This is enough. Those who still don’t want to buy after hearing this must be people who have been using one brand. This is how Dior Women’s negative ion sanitary napkins are promoted.
How to promote sanitary napkins
You have too little information to say what to do.
Let me give you an example.
For example, you can type "It is a new product produced by the same XX well-known brand company through technological innovation", "It is soft and has the same feeling of use as XXX brand toilet paper" "It adopts XX new products" Technology, it is the first toilet paper in China to adopt this technology (or XXX brand toilet paper does not adopt this technology), "Toilet paper is like a guide" and "Toilet paper is as soft as paper towels" (Putting out toilet paper and XXX brand paper towels, you can. Let customers touch it)"
Anyway, find out what is special, or have the same characteristics as traditional, mature and well-known toilet paper brands, and promote them in a targeted manner.
How to speak well to attract people when selling sanitary napkins
Speak well.
Tell me more about your own or your relatives and friends’ personal experience of using a certain sanitary napkin
Who knows how to sell toilet paper to others
1. AIDA
Heinz M. Goldman believed that the sales process goes through dozens of different stages of development. That is, attracting customers' attention → arousing customers' interest → stimulating customers' desire to purchase → promoting customer purchasing behavior.
The letters of the four English words Attention, Interest, Desire, and Action are A, I, D, and A respectively, so the steps of selling are transliterated into the Aida model. The Aida model is suitable for situations where customers are relatively passive. For example, in store sales, promoting products to customers other than those he planned to buy. This model is also suitable for the promotion of some easy-to-carry daily necessities and office supplies, new salespeople, and the promotion of unfamiliar sales items. The completion time and sequence of the four stages of the Aida model are not fixed and can be used flexibly depending on the actual sales situation.
(1) Attract customers' attention
When starting to sell to customers, salespeople must find ways to attract customers' full attention. To "focus the customer's attention on every word you say and every action", you should do the following to focus the customer's attention:
1. Say the first sentence well
Goldman believes that the first thing customers are interested in is the first sentence spoken by the salesman. If this starts well, the customer will be willing to listen. Therefore, salespeople should first consider 6 questions before starting to sell:
(1) Use simple words to introduce the practical value of the product to customers.
(2) Consider the customer’s specific requirements for the product and ask certain questions to the customer, including considering whether these questions are in line with the customer’s actual situation? Are they closely related to the customer’s vital interests?
(3) What appropriate examples should be used to arouse customers’ interest?
(4) How to help customers solve their problems?
(5) Provide customers with some Valuable information and make him willing to accept my product?
(6) When conducting sales talks with customers, what is the use of initial language? Especially when visiting strangers, the first sentence It is often the magic weapon for victory or the source of failure. Remember, make the most of your first sentence to get twice the result with half the effort.
2. Put customers' interests and problems first
Paying attention to customers' interests and existing problems that need to be solved is an important focus of modern sales methods. No matter what theoretical analysis is used, the issue that people are most interested in in reality is the issue of immediate interests. Become an expert in solving customer problems. If you speak to customers who are interested, you can be targeted and win-win.
3. Maintain eye contact with customers
"Looking at the other person while speaking" is not only a courtesy, but also a condition for successful sales. Let customers feel sincerity, respect and trust from your eyes. To capture the hearts of customers, we should focus on capturing their eyes.
4. Be Different
"Ah, here he comes again, the same old thing again." This boredom can prevent customers from buying. People tend to turn a blind eye to things they are accustomed to. Sales work is about learning to be different from others, different from your own past, and different from customers' expectations, so that customers can feel fresh about you and your work. Surprise, curiosity, etc. will attract customers' attention.
How salespeople use customer language to sell
Out of professional habits, I often like to go to supermarkets. One day, I walked to the sanitary napkin shelf in RT-Mart supermarket and happened to meet a sanitary napkin shopping guide from a manufacturer who was selling sanitary napkins to two young female customers. The following is a transcript of their conversation. The two female customers looked at the shopping guide with smiles. The shopping guide picked up a sanitary napkin and walked to the female customer: Try our sanitary napkin. This is a sanitary napkin containing tea chlorophyll. It is a patented product just launched by our company. Our product is different from other products in seven points. The first difference is that it contains tea; the second difference is the use of Japanese Sumitomo polymers; the third difference is the bulge in the middle and the use of dry-laid paper; the fourth difference is that There is a self-test card inside; the fifth difference is that aloe vera is added; the sixth difference is that it has been tested by the Drug Development Center of Sun Yat-sen University; and the seventh difference is that before the shopping guide has finished speaking, the two female customers have left in a hurry.
I don’t know if the shopping guide reviewed her own sales language. Anyway, as a bystander, I saw that these two female customers probably didn’t understand the sales guide’s sales language. Because I believe that few female customers know their functions such as tea, aloe vera, test card, and Japanese Sumitomo. These are terminology used by experts, not the popular language used by customers. Coincidentally, a household paper company in Guangxi launched a toilet paper called element-free chlorine bleached toilet paper a few years ago. At that time, when I saw this product, I thought the company was quite creative. However, when I saw that this kind of paper was called element-free, When chlorine bleaches paper, I feel that it is difficult for consumers to understand the meaning and function of element-free chlorine bleaching. If the name is not correct, the words will not go smoothly, if the words are not smooth, the intention will not be conveyed, and if the intention is not conveyed, the customer will not be clear, and if the customer is not clear, it will be difficult to close the deal. Out of professional necessity, I told the sales leader of this company my thoughts and concerns: This is not the paper that customers want. Customers do not know what element-free chlorine bleaching means, and they do not have such a professional and cultural level. , I suggest you change the way of saying it, into a language that customers can understand. However, it is a pity that when I saw these products from this factory recently, I found that they continued to use the term elemental chlorine-free bleached paper. On the contrary, the advertising slogan of Good Family Style toilet paper produced by Guangzhou Shimei Company is easy to understand and interesting. My head is sweating profusely, and it won't break even if I wipe it off. Good paper is like cotton. Although the advertising slogan is ordinary, it is the language of consumers and conforms to the language form to be expressed in the sales process. In fact, I don’t think a few people are using unsatisfactory sales language. Many salesmen have this common problem, especially those who are new to the industry. They think that the more professional the terminology, the more they can reveal their cultural level and give them more confidence. Better impression on customers. But in fact, the more familiar and understandable the language is, the more likely it is to win the customer's favor and arouse the customer's desire to purchase. So, how can we use good customer language to sell during the sales process? First of all, understanding the real needs of customers is the starting point of all sales work. All sales language and sales behaviors should be centered around this center. For example, if the two girls mentioned above are standing in front of the sanitary napkin shelf, we can judge that they are here to buy sanitary napkins. At this time, the experienced shopping guide will look at the girl's eyes, dress, and behavior We will analyze the personality, preferences, and purchasing characteristics of this kind of girl through movements, etc. We will also use questioning and guidance to understand which of the two girls needs to buy sanitary napkins, and ask them what brand of sanitary napkins they liked to use in the past, and their opinions on sanitary napkins. What are the functional requirements for towels? Do you want to switch brands? Can you consider switching brands and try etc.? Here, we can draw conclusions about customer needs through five stages of observation, inquiry, guidance, analysis, and summary, so as to further develop the next step. offensive. Secondly, use topics that the customer is interested in to speak. Everyone has their own favorite topics, some like singing, some like dancing; some like calligraphy and painting, some like shopping; some like surfing the Internet, and some like playing mahjong. Thousands of postures, no wonders. Everyone likes to talk about things that interest them and avoid topics that interest them. Talking about topics you are interested in can reveal a person's hobbies and personality traits at once; topics of interest can also shorten the distance between each other. For example, in the above example, the shopping guide can use the consultation method: Miss, do you need me to help you introduce the correct way to use sanitary napkins? Do you know what is important when choosing sanitary napkins? Do you know what you should pay attention to when using sanitary napkins? I believe these topics are useful for people who want to buy sanitary napkins...
How to promote heart-to-heart tissues? Market to female customers.
You can read more books about sales. There will be many examples in them. I believe you will also find some methods and insights.