“Becoming a healthier and longer-lasting world-class enterprise” is vivo’s development vision for the future. Based on the present, vivo is not satisfied with its current results. In response to the country’s call for enterprises during the “14th Five-Year Plan” period, vivo will accelerate system innovation and independent supply, and continue to explore cutting-edge technologies such as 6G.
Focus on innovation
Promote technology research and development based on user needs
2021 is the tenth anniversary of the establishment of the vivo brand. Looking back on the past ten years, domestic private enterprises represented by vivo have completely changed the situation in which the domestic communication terminal market was dominated by overseas brands in the "feature phone" era through innovation and development, and truly promoted the Chinese mobile phone industry towards branding, scale and development. Globalization.
In 2011, the domestic mobile phone market was at a critical moment of switching from feature phones to smartphones. Participants from all walks of life entered the market with capital, and the competition was fierce but unreliable, including many low-end and mid-range products and even knockoffs. At that time, vivo, which had rich quality control experience, seized the opportunity to enter the market and combined with the huge demand for audio-visual experience among consumers in the new era, it officially released the smartphone vivo V1, which supported SRS sound effects and made the concept of music mobile phones deeply rooted in the hearts of the people; the following year, it created The X series further leverages its technical advantages in the field of professional music and launches the world's first smartphone equipped with a Hi-Fi-level professional chip, vivo X1.
It can be said that vivo has been focusing on the needs of users to carry out technological innovation since the day when smartphones started.
To adhere to user-oriented technological innovation, we must first have a deep insight into consumer needs, and then have the strategic determination to transform the insight into continuous investment in the technological track. In 2018, vivo conducted a network survey around consumer needs and gradually positioned the imaging field as one of the long tracks of technological innovation.
Cognition quickly turns into action. In 2019, vivo continued to increase its technological investment in the imaging long-term track and established a total of 7 imaging R&D centers in different countries and regions around the world. There is "no upper limit" on R&D investment.
"Adhere to user orientation, start from the user's perspective, and run in the user's shoes." Vivo believes that enterprise innovation should be innovation based on the premise of adhering to user orientation. Along the way, vivo has been continuously gaining in-depth insights into its users. Only by truly "understanding" users can we continue to find users' "differentiated" needs and create the ultimate product through innovative investment. Today's vivo, based on the actual needs of users, chooses to continue to innovate in the four major areas of design, imaging, system, and performance. It has successively made achievements in screen fingerprint technology, lifting cameras, micro-tilt anti-shake, and ultra-fast flash charging. Technological breakthroughs have truly developed hard-core technology into the core competitiveness of the brand, while also further consolidating its position as a first-tier mobile phone brand.
Laying out the future
Explore cutting-edge technology and participate in the establishment of industry standards
In 2019, the country officially issued 5G commercial licenses, marking the official entry of China into the first year of 5G commercial use . Iterative upgrades in communication technology often bring about a reshuffle of the market. If you want to stand firm in the technological wave, you need the foresight and endurance of the wavemakers to prepare for rainy days. Keenly aware of consumers’ higher pursuit of comprehensive performance such as smartphone communications and AI. Vivo was the first to release 5G terminal technology innovations, and launched the brand's first 5G mobile phone in February 2019. Vivo's success in 5G is not due to luck, but to solid technical capabilities.
In fact, as one of the first first-tier manufacturers to release 5G mobile phones, vivo has already launched the layout of related technologies as early as 2016, and has fully participated in the international standardization of 5G by establishing a research institute in Beijing. formulated. In 2017, vivo started pre-research on key 5G antenna and radio frequency technologies, and joined the IMT-2020 (5G) promotion group in the same year.
Over the years, vivo has worked with many industry partners to promote China's 5G technology research and development innovation and the establishment of industry standards; it has also maintained close cooperation with upstream operators in the 5G industry chain in the field of technology development. As of April 2021, vivo has applied for more than 3,000 5G invention patents and submitted more than 5,000 5G proposals to the 3GPP standardization organization, truly taking the initiative to define communication technologies and standards in its own hands.
On this basis, after receiving feedback from users that the first-generation 5G mobile phones consumed power quickly, generated obvious heat, and the signal connection was not stable enough, vivo has researched and developed technologies such as 5G antennas, stacking, power consumption, and heat dissipation. We continue to explore the field and solve difficult problems by launching solutions such as multiple antennas, 3D stacking, and superconducting carbon fiber liquid cooling.
"Technological innovation is the driving force behind the advancement of a technology company. Without strong technical reserves and technological innovation, there will be no foundation and ability to support product innovation." Facing the next decade, as a benchmark for domestic private enterprise innovation vivo will keep pace with the times. The blueprint for "self-research" by enterprises will also expand from 5G to broader and more cutting-edge technology fields.
For example, in the field of 6G technology, vivo has taken the lead. In December 2019, vivo joined the IMT-2030 (6G) Promotion Group and became one of the core member units, officially launching 6G technology pre-research work; in October 2020, vivo released the "Digital Life 2030" series of white papers, targeting the 6G era for the first time Propose the vision of "building a freely connected physical and digital world".
Responsible
Taking the lead in party building
Participating in social and public services
Since its establishment, vivo has actively practiced corporate social responsibility , devote yourself to social welfare undertakings. In 2020, the company officially established the vivo Dongguan Changan Party Branch, and launched the Party and Mass Service Center in December of the same year. As the red home and shared space for corporate employees, the party branch not only guides the core work of the group, but also sets an example by devoting itself to social and public services.
During the COVID-19 epidemic, vivo has adopted a variety of measures to help prevent and control the epidemic. In January 2020, in order to help alleviate the contradiction between supply and demand of masks, vivo actively responded to the call and joined the "cross-border" list, quickly changing some mobile phone production lines to mask production lines. In the same month, when vivo Group participated in an emergency meeting organized by a medical device company in Chang'an Town, Dongguan, it learned that the medical company was facing a large number of vacancies in production personnel, resulting in slow shipments of masks. It immediately decided to allocate manpower to help the medical company quickly resume normal operations. .
"You provide technical guidance, machinery and equipment, and we will take care of everything else." After completing personnel training, equipment debugging and other work in just a few days, the 80 front-line workers guaranteed by vivo will be deployed in 2020 He officially took up the job on January 27, helping the medical company to quickly resume work and production, which helped to alleviate the tight supply of masks at the time.