1. Collect existing materials
This is the most common way to find materials. Collecting existing materials can be obtained in many ways: from the internet, cloud platform or social media, searching professional material websites and so on. Of course, when using other people's data, you need to follow the laws and regulations of intellectual property rights to avoid infringing on the copyright of others.
Make original materials
In some cases, it may be necessary to provide original materials. This requires good conception and planning. For example, in order to express a certain theme, static shooting, recording the process of specific equipment, dynamic and interesting shooting and so on can be done.
Interview materials
It's a good way to get materials for special video interviews. By interviewing an event or a person, we can get a specific case or a person's infection point, and this kind of material can often attract the attention of users. Note that the interview process needs to be recorded and collected in detail for later editing.
4. Purchase relevant licenses
Some specific materials need permission before they can be used. For example, patentees in the fields of music, video and pictures usually need copyright permission when using these materials. When purchasing, you must follow the legal provisions and industry standards.
5. Archival materials
Archival materials include videos, pasted photos, documentary photography and other types. These historical traces can enrich the cultural heritage of images, but it is relatively difficult to obtain resources, so they are also an attractive material form.
6. Internal employee materials
Enterprise video production, internal staff may become a treasure house. They not only know the industry, companies and brands, but also know how to best display products and services, and at the same time have a more appropriate and grounded perspective. Create customers and recruitment categories with the help of internal employees' data; Video allows users to get real feelings.
To sum up, there are various ways to find the material in China's video programs. You can choose a single method or combine multiple methods to find it. Before choosing the mode, we need to consider market research, budget consideration and legal norms in advance.