According to Beijing Youth Daily, recently, after * * * enjoys a bicycle and * * * enjoys a car, * * * enjoys a charging treasure in Kunming. Users only need to scan the code through WeChat or Alipay to complete the charging treasure rental.
after * * * enjoys a bicycle, * * enjoys a basketball, * * enjoys an umbrella and * * enjoys a charging treasure. A few days ago, * * * enjoyed the basketball platform "Pig Got a Ball" and announced the completion of 1 million-level Pre-A financing, * * enjoyed the charging treasure "Street Power" with an investment of 3 million yuan from Jumeiyou, and * * * enjoyed the charging treasure "Small Power" and "Call" with a series of financing of 2 million US dollars from investors respectively. * * * Enjoy umbrellas, * * * enjoy toys, * * * enjoy clothes, etc. all entered the "Sesame Credit" system of Ant Financial. So, are these * * * products reliable? Are they really enjoying the economy?
after * * * enjoys a bicycle, * * enjoys a basketball, * * enjoys an umbrella and * * enjoys a charging treasure, and other products are also made, which are favored by investors.
*** Enjoying the economic model is favored by investors
On the 5th of this month, * * * Enjoying the basketball project "Pig Got a Ball" announced the completion of 1 million-level Pre-A financing, with Mathieu as the investor. The financing will be mainly used to speed up the laying of the court, upgrade and optimize the back-end management system and develop a new generation of products. According to reports, the basketball concept of "pig scored a ball" mainly landed through the electronic storage cabinet, and users scanned the code to get the ball through the WeChat WeChat official account platform, and provided functions such as controlling the door, locking and charging. The basketball fee for "Pig Got a Ball" is 2 yuan/hour, and the deposit fee is 29 yuan. It is mainly deployed in more than 8% outdoor sports venues in the country. In the future, it is planned to be laid in 23 cities in three regions of North China, East China and South China. At present, the income source of "Pig Got a Ball" is mainly basketball rent, and it is hoped to be realized by accumulating traffic in the future, and it will also involve advertising and event operation.
Previously, Jumeiyoupin announced that it would invest 3 million yuan in * * * charging treasure "Street Power". After the investment, Jumeiyoupin will hold about 6% of the shares of Street Power Technology, and Chen Ou will also serve as the chairman of Street Power. In addition, there are many powerful players in the popular charging treasure project. At the end of March, "Xiaodian" received tens of millions of angel round financing. On April 1th, it was announced that it had received nearly 1 million yuan of A round financing. On May 8th, it was announced that it had completed 35 million yuan of B round financing. In April, Call also received 2 million dollars of A round financing.
Although there are many players in the field of * * * enjoying charging treasures, the mode is slightly different. "Street Power" mainly makes small cabinet machines, and one cabinet machine can hold about 1 charging treasures. The scenes are cinemas, restaurants, shopping malls, etc. "Small electricity" is mainly in desktop mode, and the charging treasure can't be taken away at any time. It is generally configured in fixed scenes such as KTV and restaurants, and there is no need for a deposit, so you can leave when you use it. "Incoming call" provides a large cabinet machine. A large cabinet machine contains dozens of charging bins, which is suitable for shopping malls, railway stations and airports. Users need to pay a deposit.
in addition, there are many businesses in the market, such as * * * enjoying umbrellas, * * * enjoying toys, * * enjoying clothes, etc. You can check the position and quantity of umbrellas through your mobile phone, swipe your mobile phone to borrow them, and share toys and clothes, so as to improve the utilization efficiency of idle items. These services can be found in Alipay's "Sesame Credit" at present. If Sesame Credit reaches a certain score, deposit-free leasing can be realized.
all kinds of popular * * * enjoyment are "deposit mode"
The concept of * * * enjoyment economy in the Internet age is not new, and online car rental is a big case. The core of * * * enjoyment economy is "use rather than possession". The initial mode is the temporary transfer of the right to use idle items between strangers. But now most of these * * * enjoyment economic models are that companies purchase a batch of goods, and users can rent them in time.
charging treasures, basketball, umbrellas and other items are all regarded by investors as "high-frequency, just-needed", which is why they choose to invest. Chen Ou believes that * * * charging treasure has a market of tens of billions, and such a just-needed market needs to occupy an early position. Zhang Linna, a partner of SIG, the investor of the call, said: "The monopoly scenes and patents of large cabinets are the barriers and moats of the company, with large exposure space and attached screens. The advertising advantage is also the cash cow of revenue in the high-traffic crowd scene; As a pioneer in this field, incoming calls have certain first-Mover advantages. Taking the charging treasure lease as the entrance, credit consumption and advertising are all formats that can be carried. "
The original intention of "Pig Got a Ball" is also aimed at the problems that a large number of basketball fans are faced with in the process of playing, such as forgetting to bring the ball, trouble with bringing the ball and storing their belongings. I hope that the above pain points can be solved through the mode of basketball enjoyment and storage. For basketball fans, basketball is a high-frequency need.
there are also views that capital values not the business model of enjoying the economy itself, but the deposit and payment entrance. Rock Heart, a well-known IT commentator, believes that the similarity between * * * enjoying a bicycle, * * enjoying a charging treasure or * * enjoying other projects lies in the "deposit" mode. * * * The bicycle deposit is 299 yuan, 199 yuan and 99 yuan, while the charging treasure is 1 yuan deposit. This is also considered to be the most valued profit point of VC, and it is also the most important basis for them to persuade other investors to invest together. The huge capital deposit brought by the deposit makes them not worry about the damage of bicycles and the failure to return the charging treasure. The heart of the rock said that after careful study, it was found that the investors in these projects were actually a group of people, and the pace of their entry was very consistent. First, angel investors such as "Jinshajiang Investment" entered, and then Tencent, Alibaba, IDG and Sequoia were introduced. The development mode of these projects is also very similar. They all burn money crazily to cultivate users' habits, seize the market, and finally use the power of capital to quickly realize monopoly or oligopoly.
whether fancy * * * enjoyment is * * * enjoyment economy
Based on the inconsistency with the traditional concept of * * * enjoyment economy, these * * * enjoyment products have been questioned in essence. Ge Jia, an Internet observer, pointed out: "In essence, these are not * * * enjoying the economy, but a variant of leasing. The essence of * * * enjoying the economy is that idle resources are enjoyed by * * *, and I am for everyone and everyone is for me. Instead of letting your company buy a charging treasure and put it outside for people to use, expecting to charge it after forming a habit, or supporting the capital spillover effect through unprofitable business development, these practices are essentially contrary to * * * enjoying the economy. "
these * * * economic business models are convenient for users, but for a business model, whether or not investors can make money and how to make profits are the most concerned. At present, projects such as * * * enjoying charging treasure, * * enjoying umbrella and * * * enjoying basketball have just started, and there is no clear profit point. Their propaganda "I hope to realize cash by accumulating traffic, and it will also involve advertising and event operation" or "Taking charging treasure lease as the entrance, credit consumption and advertising are all acceptable formats" are also expected business models.
*** The economic model of enjoying goods is based on high frequency, and its profit point also needs users' high frequency use. If the user's usage rate is low, the cost is bound to increase and the profit is more difficult. More importantly, the maintenance cost of the goods enjoyed by * * * remains high, and it can be seen that the damage rate of bicycles enjoyed by * * * is an example. Yuan Wenda, the managing partner of Red Dot China, who invested in * * * charging treasure, said in an interview with the media: "From the perspective of scale, it is a blitzkrieg, and from the perspective of experience and operation and maintenance, it is a protracted war. If two charging treasures are broken in succession, users will easily lose." Yuan Bingsong said that although the entry threshold is low, fighting a protracted war requires financing, operation management and technology research and development capabilities, and the war has just begun.