When the hardware is sold more and the coverage is more, then Apple can naturally imagine the phenomenon at both ends; The Apple App Store is surrounded by a large number of applications. IOS development is as hot as Android. Since Google's Android can survive independently, IOS will not be bad. Under the mobile phone system based on IOS, many application systems, payment systems and consumption scenarios are also integrated. This apple can be used as commission. Because of the powerful commission, Apple's profit in this area is also dubbed "Apple tax".
The revenue contributed by software to Apple is also very impressive, so Apple can occupy half of the profits in the field of smart phones, or the hardware part, and the software should be not low! Don't worry, it's not over yet!
Apple has also acquired many companies, most notably Beats Electronics and Beats Music. Now many headphones or headphones or speakers with a logo "B" on them are produced by this company, and the main products are high-end professionals. Many music production and film-level enterprises are keen to use their headphones. And their impressions also cooperate with many enterprises, KTV, automobiles and other fields!
In addition to these, we also acquired Renesas Chip, Novauris, Beats, Siri, Emagic, Nothing Real, Power, NeXT Inc, Proximity, P.A. Semi, Lala, Quattro, Intrinsity, Placebase, Shazam, IKinema, Primephonic and other enterprises!
Of course, some of these acquired companies can directly produce hematopoietic function and directly obtain profits, while others are to better enrich Apple's software products and hardware products!
Why is the market value of Apple so high in 2022, worth 3 trillion yuan? Some relevant professionals have analyzed this:
Apple's most powerful thing is not the ability to create products, but the integration of technical resources. It can integrate the world's advanced science and technology into its own products and realize the value of these technologies through its own products, which makes Apple now the company with the highest market value in the world. In fact, there are not many technologies developed by Apple itself, and more are obtained through integration.
Communication baseband technology, chip design technology, Apple's only independent software system, it is this system that made Apple survive from IBM's suppression, and it is also because this system successfully made itself a completely independent enterprise without the Microsoft logo. It is also through this system that it has become the enterprise with the highest market value after continuous technical integration.
The enterprise that has made the least contribution to science and technology has become the enterprise with the highest commercial value, which is a more pertinent evaluation of Apple. The only contribution in the field of science and technology is whether the system software is open source, and then the appearance design of their products. Its leader Steve Jobs is not a technical bull, but a natural business genius.
Apple is an extremely successful brand.
A brand that makes electronic products a luxury.
You think it's just selling mobile phones and notebooks?
Wrong. Jobs never thought so.
Apple has a unique software and hardware ecosystem and an excellent industrial design system in the world. Almost every product is leading the trend and fashion, which is of course worth 3 trillion yuan!
As the world's largest listed company by market value, Apple is a household name. On 202 1 13, Apple's market value exceeded $3 trillion for the first time, ranking first in the global market value and first in Forbes' global brand value 100.
From the personal computer iMac launched in 1998 to the music player iPod, which became popular all over the world in 200 1, to the MacBook, which received rave reviews when it came out in 2006, the iPhone, which revolutionized the industry in 2007, and the first tablet iPod in the history of 20 10, Apple has been promoting the mobile Internet as a "leader".
On 2012,21day, Apple's market value reached a record of $623.5 billion, breaking the record set by Microsoft and becoming the highest listed company in history. It has also become the most valuable consumer electronics company in the world. At the same time, Apple is also the most valuable and profitable technology company in the world.
In 2020, Apple's revenue reached US$ 274.5 billion, up by 5% over the previous year, and its net profit increased by 3.9% year-on-year to US$ 57.4 billion, accounting for 2/3 of Apple's mobile phone profits, taking away 66% of the global mobile phone market profits. Why can Apple achieve such brilliant achievements? Here, I will make a concrete analysis for you to explain the success of Apple:
First, innovation is the soul of Apple and the enterprise spirit of Apple.
Apple is synonymous with innovation and creativity, because almost any product it introduces contains innovative elements, which makes mobile phone users all over the world crazy. Apple's innovation lies in maintaining the freshness and sense of the times through design innovation.
At Apple, designers have to come up with 10 completely different simulation schemes for each new design, select three of them, and finally decide to choose the best design scheme. And it is required that these 10 schemes must have enough innovation space to ensure that Apple's products can remain attractive to people and make Apple's mobile phones fresh.
Not only that, Apple will hold two very important design meetings for the research and development of a new product. One is the brainstorming meeting of free innovation; Second, shift the focus to the development of applications and explore more potential development possibilities. It can be seen that this series of rigorous and scientific design methods have created a perfect product.
Behind the high price of iPhone is the support of leading industrial design, powerful A-series chips and smooth and stable ios system.
Second, strong research and development capabilities.
There is no doubt that Apple has a very strong R&D capability, as Jobs said when he released the iPhone generation: "Today, Apple will completely transform the mobile phone."
Apple is good at developing various accessories by itself, such as CPU, GPU, acquisition of AR company, fingerprint identification company and sensor company. Statistics show that Apple has acquired 74 companies in 28 years. For example, in 2002, Apple bought a company called Emagic for 30 million dollars, and its product Logic Pro music software was well known to almost all music lovers at that time.
After the successful acquisition of this company, Apple had a good music playing experience. Undeniably, Apple has superior technology absorption and integration capabilities.
Third, effectively control the manufacturing cost.
Apple has adopted various effective cost control strategies. First of all, it chose a large and powerful foundry to maximize labor productivity. Secondly, centralized procurement and reduction of models will help Apple control costs. According to analysis, the hardware cost of Apple's mobile phone only accounts for 3 1.5% of the retail price.
Under normal circumstances, Apple only releases 1 to two iPhone a year, so the parts are versatile and it is easy to form a very large order. We all understand the simple principle of "large quantity discount", so Apple can get manufacturing orders at a more favorable price.
On the other hand, the temptation of big orders makes the competition between suppliers fierce, which leads to lower prices of Apple's goods. Finally, the iPhone purchased its own A-series processor, further reducing the price cost. Therefore, Apple has a cost advantage that other mobile phone manufacturers do not have, which is also the basis for the high profit margin of iPhone.
Fourth, the pursuit of minimalism, products must be easy to use.
Jobs was very persistent on this point. He is an advocate of minimalism. Because of this, industrial design has also become a very critical part of Apple's products. According to Apple's manufacturing philosophy, if a product is not easy to use, it is considered worthless to consumers.
This makes Apple attach importance to user interface design from the first day, and software and hardware engineers push themselves every day. The products they make must be intuitive and easy to understand. As technology becomes more and more complex, users demand more functions and it is difficult to keep it simple.
Even so, Apple is still the only company that values ease of use more than the product itself, and the great success of Apple's mobile phone has been proved by facts, and this choice is correct!
5. Advanced and unique management concept
Apple's management philosophy is: product first, talent first, pursuit of perfection, dare to be cruel, grafting art, continuous learning, minimalism, keeping secrets, retaining teams, more rewards and less punishment.
Six, keep pace with the times, adapt to the development of the times, and actively transform.
Since Cook took the helm at Apple, Apple has actively promoted the service-oriented transformation to reduce its dependence on the iPhone. This also indicates that the service-oriented business will open a new era for Apple in the future, and it also indicates that the hardware era of the mobile phone industry is about to pass.
Apple's revenue from the service sector in 2020 increased by 16% compared with the previous year, reaching $53.8 billion, accounting for 20% of the total revenue. As the second largest business segment of Apple, the service segment business is likely to break through the 1000 billion dollar mark in the next few years.
Driven by the strong demand for wearable devices in the service business transformation, Apple Apple Watch has become the best-selling smart watch in the world. The reason why Apple Watch can sell so well lies in health care management, especially heart rate detection. On the whole, the function of Apple Watch is no longer limited to an intelligent hardware, but has become a healthy living device for people.
The new generation of Apple Watch Series 6 goes further on the basis of the previous generation of health functions, and introduces new functions, which can measure the oxygen saturation, so that users can better grasp their health status.
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In short, Apple's successful experience tells people that there is no end to innovation! In the rapidly developing information age, innovation is the only power and source of enterprise progress and success. In the case of increasingly fierce competition in the industry and accelerated survival of the fittest, only by making continuous progress, exploration and innovation can we stand in the forefront and occupy the commanding heights of industry development.
In fact, it is capital speculation!
It should not be a simple mobile phone or computer product. Apple is driving an ecological chain, and a large number of scientific and technological personnel have invested energy in Apple.
Because Apple's mobile phones, wearable devices, computers and other products sold in the market come standard with its own chips, operating systems and various patented technologies, leading the world's major industries. As long as you use one of these technologies, you have to pay taxes or money, so Apple's market value is 3 trillion.
The profit of Apple's wireless headset business has completely bombed domestic mobile phone manufacturers.
Ecological closed loop
An ios is worth hundreds of billions, and many mobile phone manufacturers can't reach it.