Inline Ascension was founded by Zhao Ting in the third year of Xianfeng in Qing Dynasty (1853). The front shop and the back factory are self-produced and sold. Zhao Ting is from Wuqing County, Hebei Province. Since she was a teenager, she has been an apprentice in a boot shoe store in Dongsi archway. Learn a good job.
After he made his fortune, with the help of General Ding, an official of the Qing Dynasty at that time, he raised 22,000 yuan and opened an in-line boot and shoe shop in Dongjiaomin Lane, which was named in-line, meaning "ouchi". After the store opened, business was very prosperous. Folk military commanders, large and small officials, and people who go to inline to order and buy Korean boots are in an endless stream.
The boots made by it are true in material selection, exquisite in workmanship and beautiful and comfortable to wear. At that time, the black satin produced in Nanjing was the best quality satin, characterized by thick color, black and bright color, long time of lint removal, but expensive price. Inline promotion is not afraid of spending more money, but also specially imports black satin from Nanjing. Inline soles have 32 layers, which are thick but not heavy.
The black satin upper is thick and bright black. When it is stained with dust, it will be clean and shiny with a big velvet shoe brush. These boots are comfortable to wear, light and silent to walk, steady and imposing. Every time Inline orders a pair of boots, it will measure and try them on until the customer feels comfortable and satisfied.
Extended data
Brand story
There is an old saying, "I don't want to see my shoes first." Beijingers don't have a pair of good shoes when they go out. The soles of your feet are strong, and there is light on your face. Where can I buy good shoes in old Beijing? Inline promotion. In the old days, foreign rickshaw pullers wore sandals made inline, while imperial officials wore shoes made inline. Even the last emperor of the Qing Dynasty ascended the throne and sat in the temple, wearing dragon boots made by Inline.
Old Beijingers have a mantra: Ma Juyuan is on the top of his head, his feet are rising in a straight line, he is wearing eight auspicious figures and his waist is wrapped around four constant. Here, "stepping on embedded shoes" means being able to put on embedded shoes, which is a show of identity.
1853 (the third year of Qing Xianfeng), the store was founded by Zhao Ting and named Inline. "Inner" refers to the imperial court, and "Liansheng" means that customers can be promoted to the third level in the imperial court by wearing shoes made by the store.
"The idea of sedan chair was the market positioning at that time. The company is located in Mixiang, Dongjiang, Beijing (now Taiji Factory). After several changes, it moved to Dashilan Commercial Street after a joint venture with 1956.
Beijing Neiliansheng Shoes Co., Ltd., headquartered at No.34 Dashilan Commercial Street, Qianmen, is famous at home and abroad for producing multi-layer sole shoes. It is the largest manufacturer of handmade cloth shoes in China at present, and its sales form is retail and wholesale. The nature of the enterprise is joint-stock enterprise.
The registered trademark "Inline Rise" was written by Guo Moruo.
Baidu Baike-Beijing Neiliansheng Footwear Co., Ltd.