1: traditional mode: most of us usually go to the supermarket to buy products, and more than 63% of the price is used to pay advertising fees, store fees and middlemen. The figure of 63% is not small, which means that 4 yuan's products have 2.52 yuan to pay advertising fees and intermediate fees, while actual consumers can get more products only by spending 1.48 yuan. Earned some money in the middle, but excluded consumers!
2. And our customers buy directly from manufacturers, that is, from Melaleuca. Melaleuca doesn't cost advertisers and middlemen a penny. We rely on good brands to pass on these high-quality products from mouth to mouth. Every existing customer is recommended by other customers, and Melaleuca has a lot of places to share the profits with these consumers. Consumers are consumers!
Melaleuca's business model works well and has been growing continuously and positively for 34 years. .....
1990, in the fifth year of its establishment, INC magazine ranked Melaleuca as the 37th fastest growing private company in the United States. Since then, we have rapidly developed a family of more than 500,000 people and purchased products from Melaleuca every month. At that time, the assets exceeded 800 million dollars, which created the history of marketing.
We started our business in September, 1985. We want to start a business with characteristics and will not follow the trend. We hope to see this business have a positive impact on people's lives, and people will never give up and benefit for life!
We always remember what we want to achieve, so the first thing we do before opening the door to do business is to set the company's purpose: to help people achieve their goals and create a better future.
We believe that if we can help people achieve their goals in life, we can make the world a better place, so we learn from others' goals. We find that the first thing in life is to have a healthy body and a long-term healthy and happy life. There is a great demand for natural products aimed at health.
There is a famous saying in shopping malls: quality is competitiveness. We know that if we want to succeed, we must have a unique product category, so we have established certain relationships with some doctors, pharmacists, scientists and colleges. We have learned a lot from them, and we know that it is not difficult to compete with brands in grocery stores and supermarkets!
Because these big institutions will sacrifice product quality and use cheap and harmful raw materials for profit. Through the research results, we find that nature provides us with hundreds of safe and natural ingredients. Although the price is a bit expensive, it is often more effective and safer than using low-cost synthetic products produced by some big manufacturers.
We also found that natural ingredients are often wrapped in folklore and mythology. How to bring out truth and science from small stories and folklore is really challenging.
In the records of our company, there is indeed a scientific basis. With the help of dozens of scientists and universities, we have had exciting experiences along the way. In the past 34 years, we have developed more than 400 products.
Many products have patents, and the efficacy of some products has to be praised. All products are not only efficient, but also absolutely safe for our health, family and environment. These products are more efficient than those sold in the market and do not contain any side effects caused by drugstore products.
All products are based on scientific data and research, and there is a money-back guarantee. Every product has a reasonable price, which is often less than the products on the market. For customers who buy products from Melaleuca every month, we offer a discount of 30-40, and 97% customers will continue to buy our products every month.
In other words, 97% of preferential customers who bought products last month still patronize this month. This is because we have developed some extraordinary products for many years. We have developed a vitamin and mineral supplement by using amino acid-fructooligosaccharide composite technology, which is 10 times higher than the products you bought in ordinary stores.
10 times sounds a bit exaggerated, but it is true, because we are backed by scientific research, and we absolutely dare not exaggerate. We do have scientific research as the backing, and then the best proof is that thousands of people take this product healthier and more energetic, and we believe that they will live longer.
The products mentioned above are only when we make some breakthroughs with the company's goal of creating a better future. We still have hundreds of high-quality products. Our customers responded very well to the products, and we found that this sentence is correct.