The reason for the crowd in the ice rush is that there are only a limited number of products available and many people are rushing to buy them online at the same time. Tmall Olympic's official flagship store no longer has Bingdundun's ready-made products. Only two peripheral products, namely figures and keychains, will be available for reservation on February 6 for 1,000 pieces each in three time periods.
China News Finance reporter tried to buy several times, but when I clicked on it, it showed that there was insufficient inventory. What was even more desperate than the morning rush hour crowd on the subway was that when I clicked on the Bingdundun pre-sale interface, it told me that the front was crowded. , dear, wait a moment.
Principles of use of Bingdundun
The exclusive rights of laws and regulations of Bingdundun belong to the Beijing Winter Olympics Organizing Committee. Bingdundun's cartoon image constitutes a work of art and is protected by the Copyright Law and subject to the restrictions on fair use of works in Article 24 of the Copyright Law.
The production and sale of Bingdundun’s pirated peripheral products is an unauthorized copying and use of Olympic symbols and Olympic-related works, which violates the Olympic Symbol Protection Regulations and the Special Symbols Management Regulations, the Trademark Law of the People’s Republic of China and the People’s Republic of China, and The Patent Law of the People's Republic of China, the Advertising Law of the People's Republic of China, and the Anti-Unfair Competition Law of the People's Republic of China. If pirated peripherals are sold online, it will also violate the Electronics Law of the People's Republic of China. Business Law.
Usage scenarios
Unless otherwise provided by laws and regulations, no unit or individual may use the mascot image and name without permission from the Beijing Winter Olympics Organizing Committee, including development, The act of disseminating and selling related derivatives that express the work.
The image and name of the mascot may not be split, distorted, tampered with or used in other deformations, or used as components of other patterns. Those who use the mascot image and name in accordance with the law must comply with the relevant technical standards and specifications formulated by the Beijing Winter Olympics Organizing Committee.
With the permission of the Beijing Winter Olympics Organizing Committee, Bingdundun can be used non-commercially by government agencies, grassroots autonomous organizations, public institutions and other non-profit legal persons or organizations. Participants in non-commercial activities are not allowed to conduct any form of commercial promotion by participating in non-commercial activities, except for sponsoring companies at all levels of the International Olympic Committee, the International Paralympic Committee and the Beijing Winter Olympics Organizing Committee.
If Bingdundun is reproduced or quoted by news media in newspapers, periodicals, radio stations, television stations, Internet and other publicity reports, no permission procedures are required according to law. If the use is consistent with the purpose of personal appreciation, such as weaving its pattern on scarves, gloves and other personal items for your own use only, it does not constitute infringement.
The determination of copyright infringement does not depend on whether the use has commercial profit-making purposes, especially when the work is disseminated through the Internet. Therefore, if the images of Bingdundun and Xuerongrong are made into emoticon-like patterns without authorization and disseminated online, even if there is no charge involved, if the act is not approved by the organizing committee, it will still be an infringement.