Zhang Xiaohong: The beautiful "embroidered" life by the fairy lake
As the clothes get wider, I don't regret that "I" disappears and makes me haggard
Talking about the experience of starting a business , Zhang Xiaohong’s eyebrows were slightly solemn. She was originally an ordinary employee of Jiangxi Steel Wire Factory. Due to the sudden change in the business model and the overall advancement of reform, in order to reduce staff and increase efficiency, in May 2002, the 42-year-old had no choice but to accept the layoff arrangement. Zhang Xiaohong said that after being laid off, she felt depressed for a time and learned from the painful experience. She decided to fend for herself because of her strong nature. By chance, she saw a program on CCTV. Wang Shengyun, a female worker from Tianjin and a national model worker, founded an art knitting factory after being laid off. Not only did she start her own business, she also found employment for more than a dozen female workers. She had the idea of ????starting a business since she was a child, knitting and embroidering with her aunt. After doing some ideological work with her family, Zhang Xiaohong took the train north alone to study and study with her family's only savings of more than 10,000 yuan. In the cultural and art streets in Beijing, Tianjin and other places, Zhang Xiaohong was deeply attracted by the colorful handicrafts and the long and splendid folk culture, especially the beautiful "Suzhou embroidery" that fascinated her. Later, she traveled to Suzhou and other places to study under teachers. Zhang Xiaohong, who was talented and hard-working, returned from her studies in just a few months and opened a small embroidery shop in the local area, starting her entrepreneurial journey.
In the initial stage of starting a business, you can imagine the pressure that a woman is under. At that time, the place Zhang Xiaohong visited most after work was the Xinyu Cultural Center, where she learned from local cultural celebrities and looked for materials for embroidery creations. During that time, Zhang Xiaohong went to the market during the day to find sales, and stayed up all night doing embroidery at night. However, hard work paid off, and her embroidery was quickly recognized by industry insiders and won many awards. In 2004, Zhang Xiaohong successfully held a personal embroidery exhibition at "Fu Baoshi Painting Academy" in Xinyu City. Suddenly, an unknown little person became famous locally.
Zhang Xiaohong said that the biggest problem encountered at the beginning of starting a business was the shortage of funds. After learning about Zhang Xiaohong's deeds, Liu Xiaoyan, chairman of the Xinyu City Women's Federation, provided Zhang Xiaohong with a loan of 40,000 yuan as a personal guarantee, and her "Yuzhou Embroidery Textile" was able to get off the ground. Speaking of this, Zhang Xiaohong was a little excited. She said she was very grateful to the city leaders for their concern and support for her, as well as the many people with lofty ideals who pay attention to the development of folk art. It was at that time that Zhang Xiaohong secretly promised to make Yuzhou Embroidery Shop bigger and stronger and repay those who care about her. After several years of development, Zhang Xiaohong's embroidery workshop is now booming and has helped more than 50 laid-off female workers solve their employment problems. Her embroidery products have won the market by virtue of their brand advantages. In 2008, the company achieved sales of more than 1.4 million yuan and achieved good economic and social benefits. Zhang Xiaohong said that everything she had to do to achieve today's results was worth it. She will never regret doing what she wants to do and doing meaningful things.
Search from top to bottom for a beautiful and beautiful life
When it comes to product innovation, Zhang Xiaohong is deeply touched. She said that innovation is the vitality of enterprise development and the space for career development. In particular, our excellent national culture needs to be inherited, innovated and carried forward. It is true that innovation has always accompanied the growth of Yuzhou Embroidery Workshop.
Fenyi County, Xinyu City is a nationally famous hometown of linen. The linen produced is simple and elegant, with distinct longitude and latitude. It has the characteristics of high strength, strong tensile resistance and not easy to fade. Zhang Xiaohong has been thinking about this question: If you can combine rough and simple linen with exquisite and delicate embroidery, wouldn't the embroidery have strong local characteristics and profound cultural connotation? So she kept exploring, After repeated trials and careful summarization of experiences and lessons, the embroidery finally achieved a special visual impact and artistic effect. However, Zhang Xiaohong did not stop there and began to make a fuss about enriching the cultural connotation of Xia embroidery. She cleverly integrates the bouldering paintings of Xinyu traditional Chinese painting masters, the magical and beautiful scenery of Fairy Lake, the profound and profound "Tiangong Kaiwu" and other cultures that highlight the regional characteristics of Xinyu into her creations, making summer embroidery possess both formal and inner beauty. In 2005, "Xia Embroidery" successfully applied for a national patent and was praised by experts as "China's No. 1 Embroidery for Summer Cloth". At the same time, Zhang Xiaohong's "Xia Embroidery" has become the fifth "new" embroidery type after my country's four famous embroideries, Su embroidery, Shu embroidery, Hunan embroidery and Guangdong embroidery. Today, her summer embroidery works are not only collected as cultural artworks in the China Embroidery Art Museum, but are also favored by domestic and foreign tourists as Jiangxi tourism art treasures.
The embroidery products registered under the two trademarks "Xia Xiu" and "Qiaomei" registered by Zhang Xiaohong are not only famous in China, but also abroad and famous all over the world.
As a representative of the 11th Jiangxi Provincial People’s Congress, Zhang Xiaohong is very concerned about the re-employment issue of laid-off workers. When asked about Zhang Xiaohong’s future plans, she happily described a beautiful vision to us: In the next period of time, preparations will be made to build a "Ganxi Embroidery City". It is estimated that 40 acres of land will be acquired and an investment of about 20 million yuan will be achieved. After completion, the annual output value will be It can reach 5 million yuan, and more laid-off workers can be accepted by then. Zhang Xiaohong said that in addition to relying on her persistent belief to reach this point, she also owes more to the support from the government and society. Therefore, she is happy to provide free embroidery skills training for laid-off workers who are interested in embroidery. In the context of the financial crisis, she is willing to do her best to help the government solve problems and repay the society with a grateful heart. Embroider the most beautiful picture of life in your career.