Cheng Junfeng: Give up the "iron rice bowl" to start a business and build a tens of billions of enterprises in 18 years
The entrepreneurial story not only tells the experience of the entrepreneur, but also tells everyone the skills, experience and skills in starting a business. Ideas allow latecomers to learn and learn from them, and combine them or learn from them according to their own circumstances to achieve their entrepreneurial goals. Below is what I compiled for you: Cheng Junfeng gave up the "iron rice bowl" to start a business and built a tens of billions of enterprises in 18 years. Welcome to read, I hope you will like it.
As the company continues to grow and develop, Cheng Junfeng’s vision becomes broader and his entrepreneurial ambition becomes stronger. See how Cheng Junfeng spent 18 years building a tens of billions enterprise?
Cheng Junfeng, a college student born in a farm family, has great ambitions and hard work. After 18 years of hard work, he has built a small company with an initial capital of only 600,000 yuan and only seven or eight people into a company that today involves the mining industry, It is a multi-industry and diversified enterprise group covering liquor brewing, pharmaceutical production, electric power manufacturing, printing and packaging, hotels and catering, financial services, vehicle security inspection and other industries. At present, this private enterprise born and raised in Tianshui City has assets and annual output value exceeding 10 billion yuan. It has 19 subsidiaries at home and abroad, provides employment to more than 5,000 people, and has donated more than 40 million yuan in total.
After graduating from college, he gave up his iron job and started his own business
Cheng Junfeng is from Gangu. He graduated from Southwest University of Political Science and Law in September 1996. Standing at the crossroads of life, some people are eager to stay in Living a comfortable and comfortable life in a big city, some people look forward to going to a big office to add "sparkle". However, what Cheng Junfeng saw before his eyes was this: Under the dim butter lamp, his tired mother was holding the soles of her shoes, walking barefoot on the cold mud on a muddy rainy day on the rugged mountain road to school. Poverty, like an inescapable nightmare, is deeply engraved in the distant memory of Cheng Junfeng. He is determined to use his wisdom and strength to create wealth and challenge the fate of poverty.
He gave up his iron job in Baiyin City’s public security system and resolutely founded Tianshui Haofeng Industrial Co., Ltd., starting from the service industry and wholesale of small commodities. In the struggle in the market, Cheng Junfeng suffered a lot, tasted all the bitterness, and also increased his knowledge and talents. When he started mining in Qinghai, he even faced the difficult situation of running out of food, running out of oil, and running out of 12 partners. But he persisted and finally ushered in the dawn of victory. Returning to Tianshui, he keenly understood that Zhangjiachuan County is rich in iron ore and copper resources. Due to concepts, talents, funds and other reasons, they have not been well developed and utilized. Small-scale mining and backward process equipment have reduced the resources. Leakage and waste are serious. In 2002, with the support of the local government, he established Zhangjiachuan Xinda Mining Development Company. Due to reasonable operation and proper management, the company has developed rapidly, gained considerable profits, and opened up new tax sources for the local government. Over the years, the company's annual taxes alone have accounted for more than 50% of Zhangjiachuan County's fiscal revenue.
As the company continues to grow and develop, Cheng Junfeng’s vision becomes broader and his entrepreneurial ambition becomes stronger. Around 2006, Haofeng Company successively injected funds to restructure five enterprises including Tianhe Liquor Qingshui Distillery, Tianshui Distillery, Qingshui Workers Sanatorium, Guangrong and Xike Electric Co., Ltd., and reorganized and integrated resources, allowing these enterprises to gradually get out of trouble. , full of vitality and vitality. In 2007, Haofeng Company invested in the newly established Gansu TEDA Printing Development Co., Ltd. In October 2012, Haofeng Group successfully acquired Tianshui Qihuang Pharmaceutical Co., Ltd. In August 2013, Tianshui Motor Vehicle Safety Inspection Co., Ltd. was newly established. It has laid a good foundation for the diversified development and transformation and leapfrog development of Haofeng Group.
The dramatic restructuring changes prompted the pharmaceutical company that was about to go bankrupt to go public in 5 years
Among the 19 companies under Tianshui Haofeng Group, the most representative and worth learning The company is Gansu Tianshui Qihuang Pharmaceutical Company.
This was the last state-owned enterprise in Tianshui City to complete its restructuring. It started its restructuring in 1998, and until 2012, it still could not get rid of the current situation of restructuring. In 2012, Haofeng Group acquired a 42.6% stake in Qihuang Pharmaceutical at a high price of 75.3 million yuan. After becoming the largest shareholder, it brought new opportunities for the development of the company. In just two years, the company came back to life. In the first half of this year, The total industrial output value was 63.53 million yuan, a year-on-year increase of 110.6. Before the company was restructured, the average monthly wage per worker was only 900 yuan in 2011. In the first half of this year, it had reached 2,554 yuan. The company's employees are full of energy for rapid development.
Talking about the restructuring of Qihuang Pharmaceutical, the current chairman Zhang Baoan was still very emotional when he recalled it. It can be said that the restructuring of Qihuang has gone through three ups and downs, but it has not yet been successful. In the process, the company also Development opportunities have been missed again and again. When Haofeng Group first entered Qihuang Pharmaceutical, only some of its production lines such as concentrated pills and oral liquids were in operation, and most of the dosage forms were discontinued. In order to fully resume production, Haofeng invested more than 6 million yuan in purchasing equipment, renovating factory buildings, improving the environment, and conducting GMP certification for dosage forms such as honey pills, navel preparations, mixtures, and syrups. After nearly two months of hard work day and night, it was finally Obtain certification from relevant departments. After the resumption of production, 56 approval numbers of 32 varieties of Qihuang Pharmaceutical were included in the National Essential Drugs List. The self-developed Cistanches Cistanches Oral Liquid and Laoke Tuberculosis Pills are exclusive varieties in the country, and are also national patented products and national protected traditional Chinese medicine varieties. They have been rated as famous products by the country and Gansu Province many times.
Zhang Baoan said that in order to ensure the supply of raw materials, the company signed a contract with Zhangye City this year and invested 20 million yuan to build a 25,000-acre Chinese herbal medicine base. Based on the current operating conditions and development momentum, the company is expected to invest 500 to 800 million in the future to build a first-class domestic and world-leading new factory in accordance with the new version of GMP standards. It is guaranteed that Qihuang Pharmaceutical will go on the market within five years and become one of the top 50 traditional Chinese medicine preparation companies in the country within 10 years.
Excellent corporate culture supports Haofeng to become bigger and stronger
“A one-year enterprise relies on luck, a ten-year enterprise relies on management, and a century-old enterprise relies on culture.” Entering the Haofeng Group Corporate Culture Exhibition Hall, you will see the distribution map of Haofeng's 19 subsidiaries. The reporters learned about Haofeng's corporate development history, visited the cultural wall, and went to the product display area. They deeply felt that Haofeng During its 18 years of development, Feng has formed a unique management concept and corporate culture, which is the foundation for supporting the group to become bigger and stronger.
“In modern society, whoever has the advantage of corporate culture can gain a competitive advantage,” said Li Xumao, assistant general manager and office director of Haofeng Group. He said that through the unremitting efforts of the party committee, trade union and youth league committee, Haofeng has gradually formed a corporate culture system with party building culture as the core. In this cultural system, there is an image culture of decent words and deeds and civilized behavior, an execution culture of being vigorous and resolute, and a culture of integrity that is responsible for employees, the company, and partners, and a culture of strengthening and improving the body. Sports culture is a social welfare culture that helps people in need and benefits one party...Through the construction of corporate characteristic culture, the cohesion, centripetal force and core competitiveness of the company are effectively enhanced.
At the same time, the company also pays close attention to improving the ideological, moral and overall quality of all employees. Over the years, Haofeng has adhered to the "introduction and training" talent training model of introducing advanced talents to enterprises, forging needed talents based on positions, and cultivating useful talents for society. It has also cooperated with some key universities such as Lanzhou University and Xi'an Jiaotong University to innovate and practice "One Supports Three" senior management talent training project. At present, Haofeng Group has 68 management personnel and scientific and technical personnel at all levels and with middle and senior professional titles. It has also introduced 8 doctoral students and 20 master's students.
"Being caring and responsible" has become a matter of enterprise development.
When a private enterprise develops, does it benefit itself or benefit others? To answer in Cheng Junfeng’s words, “We must go beyond profits and assume social responsibility.” he thinks.
Over the years, Haofeng Group has not forgotten its contribution to social undertakings while developing. Philanthropy has become an important part of Haofeng's corporate culture. Under his proposal, the board of directors decided to use millions of yuan in social donations every year. In recent years, Haofeng Group has donated a total of more than 40 million yuan to social welfare undertakings. In 2008, Haofeng Group signed an agreement with Tianshui City No. 2 Middle School to invest 500,000 yuan every year to jointly organize the "Haofeng Class" and the Haofeng College Entrance Examination Scholarship with the school to support students with excellent academic performance and poor families. Haofeng Group has also provided capital, effort, and equipment to solve some of the people's problems such as "difficulty in traveling" and "difficulty in eating water."
In recent years, Haofeng Group has actively participated in enterprise restructuring and reform. In every acquisition and reorganization of enterprises, it never pushes the original employees to the society, but fully accepts them to ensure that many old employees can return to work. be properly accommodated. It has also actively created more than 3,000 jobs for laid-off workers, which has been praised by all walks of life. In 2008, a financial crisis swept the world. Haofeng Group was the first company in Tianshui City's corporate sector to publicly promise to the public that it would not take the initiative to lay off employees and would not reduce the salary of its employees. It has contributed to social stability and built a Harmony Enterprises has set an example. Since 2012, Haofeng Group has actively responded to the Provincial Party Committee’s joint action and invested more than 1 million yuan to build a large stage, a new farmer talent training center, a new rural reading room, a basketball court, a new rural cultural station, etc. for Zhangjiashan Village, Anyuan Town, Gangu County Cultural activity venues and facilities. We regularly visit two households in Zhangping Village, Mali Town, Wushan County to contact households in need and help them solve their practical difficulties.
Because of this, Haofeng Group has received many national, provincial and municipal commendations and awards. In 2008, it was awarded the "Benefiting Future Generations" plaque by the Gansu Provincial Government. In April 2013, it was awarded the "May Day" Labor Certificate", and in November of the same year, it was awarded the top ten honest enterprises in Gansu Province for "Advocating Morality, Charity and Integrity". Cheng Junfeng has also been awarded the honors of Gansu Provincial Model Worker and Outstanding Builder of Socialism with Chinese Characteristics.
Haofeng Group has always adhered to the business philosophy of "developing the enterprise, contributing to society, and seeking welfare for employees", constantly innovating, working hard, and being proactive, and has explored a scientific development path for non-public enterprises. road. ;