1. Don't steal pictures. Stealing pictures in Pinduoduo is a serious infringement of intellectual property rights. The pictures used by sellers must be made by themselves or have their own store logo. If they are exactly the same as those of other sellers, they will be identified as infringement or infringement by official customer service.
2. Do not imitate famous brands. Although famous brands can attract many consumers, sellers can't imitate famous brands, which also infringes on the intellectual property rights of others. Imitation of famous brands will confuse consumers' visual feelings about famous brands, and there is fraud, so sellers need to have their own brands and have their own brand characteristics.
3. Do not sell fake goods. Sellers selling fake goods also belong to the act of infringing the intellectual property rights of other people's products, and will be reported, which will reduce the reputation of the store and be punished to some extent, which is likely to lead to the closure of the store. It is particularly important to have a thorough understanding of the relevant knowledge points of property rights. For some aspects, everyone should read and study carefully, so as to effectively avoid violations in their own business operations. Don't steal pictures. Stealing pictures is a very serious violation of other people's property rights, so you can usually take pictures of your products and save them yourself. Don't be opportunistic. Don't imitate famous brands. Although it can confuse consumers in many cases, it can't really bring long-term benefits to everyone. Therefore, sellers need to build the characteristics and advantages of their products and gradually build their own brands, so as to bring lasting benefits to the store. Choose a regular purchase channel, in other words, don't sell fakes, and choose a lower-priced and informal channel in order to make more profits, which is likely to bring complaints to the store and be easily complained.
if the seller encounters a complaint about violation of property rights, first check whether he really violates the rules? If not, you can go to "Seller Center"-"Baby Management"-"Physical Examination Center" to find out the illegal treatment and related products. Usually, there will be "complaints" that are easy to complain.
in fact, the severity of the deduction for infringement of intellectual property rights depends on everyone's situation. If a single product is not serious, it will be 2 points, and if it is found by everyone, it should be decided according to everyone's situation. If a single product is not serious, it will be 24 points, and if it is found by everyone, it is better to be 24 points. Whoever finds the severity of infringement will be determined according to everyone's situation. Can't deal with the latter problem.
Legal basis
Electronic Commerce Law of the People's Republic of China
Article 42 If the intellectual property right holder thinks that his intellectual property right has been infringed, he has the right to notify the operators of e-commerce platforms to take necessary measures such as deleting, blocking, disconnecting links, and terminating transactions and services. The notice shall include prima facie evidence of infringement.
after receiving the notice, the e-commerce platform operator shall take necessary measures in time and forward the notice to the operators in the platform; If necessary measures are not taken in time, the expanded part of the damage shall be jointly and severally liable with the operators in the platform.
if the operator in the platform is damaged due to the wrong notification, he shall bear civil liability according to law. If the operator in the platform is caused losses by maliciously issuing an error notice, he shall be doubly liable for compensation. Article 43 After receiving the notice of forwarding, the operators in the platform may submit a statement that there is no infringement to the operators of the e-commerce platform. The statement shall include preliminary evidence that there is no infringement.
after receiving the statement, the operator of the e-commerce platform shall forward the statement to the intellectual property right holder who issued the notice, and inform him that he can complain to the relevant competent department or bring a lawsuit to the people's court. If the operator of the e-commerce platform fails to receive the notice that the obligee has complained or prosecuted within fifteen days after the forwarding statement reaches the obligee, it shall terminate the measures taken in time. Forty-fifth e-commerce platform operators know or should know that the platform operators infringe intellectual property rights, they should take necessary measures such as deleting, shielding, disconnecting links, terminating transactions and services; If necessary measures are not taken, they shall be jointly and severally liable with the infringer.