"People-oriented" Automobile 3.0 Era
From the development history of the automobile industry, in the era of automobile 1.0, which is dominated by traditional fuel vehicles, the automobile industry focused on the research and development and improvement of physical aspects such as machinery. At this time, the car plays the role of transportation, and the label at this stage is power. The competition of the core competitiveness of major manufacturers focuses on the hardware level such as engine, transmission and chassis. The product value is defined by hardware, and the basic requirements such as horsepower, fuel consumption and safety are also detailed.
With the development of technology, automobiles have entered the era of 2.0 intelligent electric vehicles marked by power and computing power. Its core competence is to define a car with software on the basis of traditional automobile hardware, and the software supports the rapid iterative upgrade of vehicle functions, bringing intelligent experience to consumers. At this stage, the pursuit of computing power focuses on the superposition of functions, and the fight is whether the configuration form is long enough for people to passively learn and adapt to the intelligence brought by machines.
So what about taking smart cars as the cornerstone and moving forward? At this stage, people will be the core. Starting from people's needs, machines will learn and adapt to people by building an active service-oriented smart car ecosystem. Cars will no longer be cold travel tools, and cars will also have souls. This is the core idea of the new AITO brand: adding intelligence to cars. As Mr. Xu Lin, President of Sailis (rotating), said at the press conference, "AITO is committed to building a brand-new high-end smart car for every user. Bring intelligence into the car and make the car smarter! " Therefore, although there is only one letter difference from AUTO, which represents the traditional automobile, to AITO, which initiated the era of smart cars, it has brought a different upgrade experience from intelligence to intelligence, which will definitely change the existing pattern of the automobile industry.
AITO consolidates the foundation of smart car 3.0 era.
On the new track of smart cars, the OEM will face higher standards from the top design to the bottom logic, so it will put forward higher requirements for its own technical strength and integration ability. It is no accident that Cyrus is confident of becoming a pioneer in this field.
As a "self-sustaining person of new energy technology", Cyrus has been deeply involved in electric drive extended range technology for many years and has more than 65,438+0,000 new energy-related technology patents. At this brand launch, a brand-new pure electric drive extended range platform (DE-i) was officially released, which is a set of solutions that can realize global integration of software and hardware. By optimizing the integrated intelligent generator set, gold drive combination, battery pack and intelligent control, the platform can not only support the performance of 4-second 100-kilometer acceleration and 1000+ kilometer battery life, but also upgrade through OTA, continuously iteratively evolve and establish a cloud big data network. In the development process of intelligent control strategy, Celeste pure electric drive (DE-i) extended range platform also fully considers factors such as road conditions, altitude, temperature, load and vehicle condition, and can automatically identify more than 860 scenarios, realize accurate matching through neural algorithm, and create a high-quality car experience. In addition to excellent technical strength, Selis also has two smart factories based on Industry 4.0, an extremely strict experimental verification system and a world-class supply chain ecological partner, all of which are the strengths of the new AITO brand.
It is worth noting that the new AITO brand has also received deep assistance from Huawei in building an intelligent ecosystem. Different from the traditional cooperation mode of "OEM-supplier" in the automobile industry, on the basis of previous good cooperation, the cooperation between Cyrus and Huawei will continue to focus on the three industrial cores of technology, channels and products, and at the same time go deep into the fields of product definition, development, marketing and service, and * * * will empower the AITO brand. Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of BU, a smart car solution, said: "Huawei's advanced ICT technology and smart car solutions will help AITO bring the ultimate and intelligent travel experience to consumers." In terms of visual components, AITO will be the first brand equipped with the latest intelligent cockpit solution of HarmonyOS system. Thanks to the blessing of Huawei's full-scenario intelligent ecology, AITO will provide end-to-end intelligent services and seamless connection of different scenarios in every link of users' travel. Thanks to the blessing of the intelligent cockpit of HarmonyOS system, users can realize the cooperative work of multi-terminal devices and truly experience the beautiful life of "100 million connections and everything connected".
Leading smart travel and creating the ultimate user experience
Undoubtedly, in the future, the way people travel, the way people interact with vehicles and vehicles are bound to undergo fundamental changes. From the macro point of view of the automobile industry, the release of AITO brand is not only a strong combination of technology brands and technology brands, but also accelerates the transformation of automobile product attributes and the reshaping of vehicle value center of gravity, and opens the 3.0 wisdom era of the automobile industry. For users, after the mobile Internet has completely changed people's communication, shopping, entertainment and other forms, the experience of "travel as a service" will also be officially launched.
It is understood that within one month after the release of the AITO brand, its first model is scheduled to be officially launched on February 23, 65438. At the same time, the powerful marketing service network established by Cyrus and Huawei will build thousands of flagship stores, experience centers and user centers by the end of next year to meet consumers' demand for AITO brand products and services. "One day, I will ride the wind and waves and sail. The horn of smart car has sounded, and AITO is ready to go. Next, we will land the brand step by step and let the products shine. " Smarter and better travel life experience, as Mr. Xu Lin, president of Sellers, said, is being realized step by step and is worth looking forward to.