Vanke Group entered the real estate industry in 1988. In 1993, it identified mass residential development as the company’s core business. Its business covers 31 cities focusing on the three major economic circles of the Pearl River Delta, Yangtze River Delta and Bohai Rim. . In 2010, Vanke Group officially entered commercial real estate and established commercial management companies in many places. The company completed a new construction area of ??12.48 million square meters, achieved a sales area of ??8.977 million square meters, a sales amount of 108.16 billion yuan, an operating income of 50.71 billion yuan, and a net profit of 7.28 billion yuan. billion.
In 2011, it announced three major product lines, focusing on residential development and being active in the commercial real estate field; in February 2013, it announced the establishment of a joint venture with Tishman Speyer Real Estate Company. Vanke holds a 70% stake in the joint venture. Equity, Tishman Speyer holds 30% stake. As of early 2014, Vanke has formed four major commercial product lines: Vanke Plaza, Vanke Red, Vanke Tower, and Vanke 2049. It has 18 shopping mall projects under construction or planned across the country, with a commercial area of ??1.5 million square meters.
This means that Vanke takes the lead in becoming the first real estate company in the country with annual sales exceeding 100 billion. This number is a number that makes peers jealous and laymen shocked. It is equivalent to the sum of the four major housing companies in the United States at their peak.
Under the leadership of corporate leader Wang Shi, Vanke has established a complete internal institutional system by focusing on the residential development industry, formed a professional team, established a professional brand, and established a so-called "Vanke-oriented" corporate culture. (1. Simple and not complicated; 2. Standardized and not Machiavellian; 3. Transparent and not black box; 4. Responsibility is not laissez-faire.) It is well-known in the industry. Vanke has gradually established its competitive advantage in the housing industry: "Vanke" has become the industry's first nationally well-known trademark, and its brands such as "Four Seasons Flower City", "City Garden" and "Golden Home" have been accepted and loved by consumers everywhere; the company The "Scenario Garden House" developed by the company is the first patented product and the first invention patent in China's residential industry; the company's property services have passed the first batch of ISO9002 quality system certification in the country; the Vanke Club founded by the company is the first customer relationship in the residential industry organize. It is also the first domestic housing company to hire a third-party agency to conduct a comprehensive customer satisfaction survey every year.