Theory and method: the characteristics of goodwill, trademark right and patent right evaluation

The characteristics of goodwill, trademark right and patent right evaluation are as follows: 1. Characteristics of Goodwill Evaluation (1) Goodwill can't exist independently from the enterprise and can't be sold separately from the identifiable assets of the enterprise. (2) Goodwill is the result of many factors, but the single factor that forms goodwill cannot be priced separately in any case. (3) Goodwill itself is not a separate intangible asset that can generate benefits, but only a value that exceeds the sum of the values of individual assets that enterprises can clearly refer to. (4) Goodwill is the long-term accumulated value of an enterprise. 2. Characteristics of trademark right evaluation (1) Exclusivity (2) Transferability (3) Licensing (4) Inheritance (3) Characteristics of patent right evaluation (1) Complexity of patent asset confirmation (2) Uncertainty of profitability (3) Timeliness (4) Regionality (5) Exclusivity. The above is the theory and method. trademark right