1. Qualifications of account opening entities
1. Enterprise account opening
(1) "Business License" (or similar qualifications such as "Public Institution Legal Person Registration Certificate", "Individual Industrial and Commercial Household Business License", etc.), "Organization Code Certificate", etc., qualifications required by relevant national laws and regulations
(2) Photocopies and scans of the front and back of the legal representative's ID card.
2. Personal account opening
(1) ID card: To open an account as a natural person advertiser, you need to upload photos or scans of the front and back of your ID card. Photos of a hand-held bust are not allowed to be submitted as copies. files, scanned copies. Photos must be clear and composite photos are not allowed.
2. Main industry qualifications
If the advertiser places advertisements in a special industry, the advertiser should submit relevant qualifications in accordance with the qualification requirements of the industry, such as "Drug Business License", "Financial License" etc.
3. Subject external link qualifications
If you use a domain name from a non-third-party platform, and the domain name is owned by the account-opening subject, you must submit an ICP filing screenshot.
IV. Authorization and certification qualifications
1. If it involves patent rights and trademark rights, you need to provide a "Trademark Registration Certificate", "Patent Certificate", etc.; if it involves portrait authorization, brand In cases where the advertiser is required to provide supporting documents such as authorization and data source certification, the advertiser needs to supplement relevant authorization documents, certificates, letters of explanation or confirmation letters (collectively, "certification documents").
2. The supporting documents should be authentic and legal, and be able to prove that the advertiser has the necessary rights to place relevant advertisements.
3. Tencent Advertising provides reference templates for authorization letters and image authorization. Advertisers can modify and use them according to their own circumstances, or they can draw up supporting documents by themselves.
5. Qualification review of different types of advertisers
1. The first type of advertisers: account opening qualifications, industry qualifications, and external link qualifications are required
2 , Second-category advertisers: need to provide account opening qualifications, industry qualifications, authorization and certification qualifications (authorization letter, agency letter and other qualifications from the first-category advertiser authorizing the second-category advertiser), and all qualifications of the first-category advertiser.