Intelligence personnel often engage in intelligence work not from the perspective of decision-making, but from the perspective of information collection, which makes the intelligence analysis report deviate from the real needs of users. You should learn to collect information from the perspective of managers. When accepting the information inquiry request, we should explain clearly the purpose of collecting information, which can save the time of managers and intelligence personnel. Continuity-keep an eye on your opponent like a shadow (so-called "shadow strategy")
To collect useful information from a large number of scattered information, it is necessary to collect all kinds of information completely and continuously, and the information obtained from it is meaningful. The application of newspaper analysis in competitive intelligence is the embodiment of the requirement of systematicness and continuity: the important premise of information "puzzle"
This kind of research is to provide information "mosaic" puzzle for senior managers. When making a decision, it is not required to analyze all the small pieces in this picture, but to comprehensively judge the key small pieces and create a comprehensive image of competitors. The systematic requirements include the comprehensive use of various information sources. Competitive intelligence is not the research of single discipline, specialty and technical intelligence, but the information integration of technology, market and management.
It is not only necessary to collect information, but also to invest the intelligence of researchers to grasp the interdependent and causal relationship between the whole and the parts. After the demand is clear, the intelligence personnel are not sure whether they can find the required information. "Trial inspection" is often an important step to fulfill the contract, meet the demand and adjust the collection plan. The direct purpose of "trial inspection" is to find the appropriate information source and estimate its cost, time and manpower.
classification of information sources
information sources classified according to the hierarchical structure of information: information about facts and processes; Class B: information about trends and trends; Class C: information that summarizes facts, processes, trends and trends; Grade D: Information reflecting and understanding facts, processes, trends, trends, general phenomena and laws. From A to D, the degree of confidentiality, value, discreteness and difficulty in obtaining decrease.
Information sources by intelligence content
1. Newspapers and professional magazines
2. Publications of trade associations
3. Industrial research reports
4. Files made public by government management agencies (such as industrial and commercial enterprise registration notices, performance reports of listed companies, patents, Industrial standards, etc.)
5. Government publications (such as statistics, government work reports and various white papers, etc.)
6. Database
7. Directory of industrial and commercial enterprises
8. Product samples, Manual
9. Credit investigation report
1. Enterprise recruitment report
11. Employees of various functional departments within the enterprise
12. Dealers
13. Suppliers
14. Industry meetings
15. Industry authorities
16. Exhibitions
17. How to obtain public information Electronic information sources Enterprise internal information sources Third-party information sources (interpersonal networks) Oral and physical information (including exhibition information sources) advertisements