1, specialty stores generally have a unified national price, preferential strength and after-sales service, so they must be genuine online prices.
2. Gome is a chain channel, just a sales platform provider, factory branches in various provinces, or agents. The goods imported from the company's factory are directly stored in Gome's warehouse, and Gome does not directly purchase goods from various manufacturers.
3. Gome's shopping guides are not their employees, but are arranged directly by the manufacturers. Customers should pay the cashier after purchasing the products of the manufacturer, and Gome will regularly transfer the payment to local branches and agents after extracting the commission.
4. The official selling price is generally the official retail guide price, and the general pricing of mobile phones consists of comprehensive costs such as R&D cost, raw material cost, production cost, patent cost and logistics cost.
5. The price war between e-commerce companies is also a key factor. E-commerce companies make money at a loss for the sales of their own platforms.
6. For e-commerce websites, their shipments are much larger than those of offline stores, and they can be sold at low prices to win by quantity.