In "The Distant Savior", Ding Yuanying gave Rui Xiaodan a gift, which was a commercial layout of killing the rich and helping the poor. There are many interpretations of killing the rich and helping the poor, and everyone has different views.
It makes sense to use Li Ka-shing's 16-character scripture.
In p>27, Li Ka-shing mentioned 16 words to students of Shantou University: Good planning, managing things by stages, being quick, and doing nothing. He said that if we can "get the essence of these four sentences, life can be so good", and further explained that the most beautiful battle is actually a battle in which gains and losses are clearly calculated beforehand. The above four sentences are interlocking and mutually causal.
In the same way, Ding Yuanying's killing the rich and helping the poor is actually a process of "good planning, managing things by stages, not rushing, and doing nothing". Let's make a counter offer.
1
After agreeing to the gift requested by Rui Xiaodan, Ding Yuanying made an in-depth investigation on various possible conditions of Wangmiao Village from the aspects of technology, system, culture and other cultural attributes he said.
Then, he started his own planning work from -1. The so-called simple road, in fact, realistic things, first become in our heads.
Let's take a look at this process:
Ding Yuanying said, "I don't know anything about the audio market. I'll check online these days first, and you can also summarize the information you have and send it here. How to distribute the shares, you discuss and get an opinion. "
Ye Xiaoming said, "OK, I have a lot of information there. I'll collect it and send it to you tomorrow. It was too late, Ding Ge went to bed early and we went back. " The next day, Ye Xiaoming carried a heavy plastic bag in each hand. Through the plastic, he could see that it was full of magazines, newspapers and other written materials. Ye Xiaoming put two bags of information on the sofa and said, "Ding Ge, I have everything I can collect."
Ye Xiaoming saw that Ding Yuanying had been silent, so he drank all the tea and stood up and said, "Ding Ge, take your time to read the information and call me if you need to know anything else. We have something else to do, so we will go back first. " Ding Yuanying does have a lot of information waiting to see, so he won't keep them.
This planning work of killing the rich and helping the poor is very mental and physical. In this process, Ding Yuanying in Rui Xiaodan's eyes looks like this: his face is haggard, his hair is unkempt, his eyes are full of bloodshot, he is more tired than yesterday's mental state, and his physical and mental strength have been seriously overdrawn. Moreover, for the sixth day in a row, he has stopped making beds and washing tea sets. In these six days, Rui Xiaodan comes to clean his room after work every evening. Ding Yuanying's simple and clean style has completely disappeared from the room. There is a thin layer of dust on the stereo, TV and coffee table. The tea set that has been cleaned up neatly is full of tea stains. The quilt on the bed in the bedroom is piled up. The coffee table and sofa in the study are filled with all kinds of information about the audio industry. Two laptops are on, and the laser printer is printing the information downloaded from the Internet.
2
Managing affairs by sections
How does Ding Yuanying manage affairs by sections?
Ding Yuanying said: "This matter has to be divided into two parts: the company of enthusiasts and the production of farmers. Several shareholders are allowed to dig the edge of the well, and whether they can climb up depends on themselves. For farmers, from the basic setting, they are not given the opportunity to expect a pie in the sky. I can't save them. What I can do is to let them accept the survival concept of the market economy in a way. Only they can save them. "
Han Chufeng pondered for a while and said, "You are dealing with farmers on farmers' sites. If farmers are not included in the unified management of the company, how can product quality and cost be controlled? How to solve the conflicts of interest in all aspects? "
Ding Yuanying said, "If you can't manage it, you will die, and there is no chance to solve the problem."
Han Chufeng was puzzled and asked, "What do you mean?"
Ding Yuanying said: "In production, farmers have to squeeze space from the house where they eat and sleep, breathe the toxic gas of paint and the harmful dust of vertical milling and polishing, and listen to all kinds of production noises. There are problems of working hours, the use of child workers and elderly workers, social insurance, labor protection and environmental pollution ... What can farmers spell? Spelling means doing work that is not done by people in places where people are not staying, and spelling is not people. If it is included in the company, the company will not survive for a day in front of the legal provisions. Farmers will immediately come to tell me that it is too crowded to sleep here, and it is uncomfortable to work there. All contradictions will be passed on to the contradiction between farmers and the company. At that time, it is not a question of product quality and cost, but a question of how to serve the good grandfather. "
3
Easy
Ding Yuanying said, "From now on, the metrical poetry preparation company exists. I talked to the company about two hard indicators. One is to register the company in March next year and apply for a patent for speakers. The other is to send ten sets of top-notch speakers and supporting cabinets and speaker stands to Europe in June next year. These two hard indicators do not have the elastic words "strive for, try your best", but must. Around these two hard indicators, you should prepare the patent materials and place orders with farmers. There are three hard indicators for farmers. Individual industrial and commercial households must be registered in March next year, products sent to Europe must be completed in April next year, and products in batches must enter the Beijing market in June next year. To this end, farmers should do what they should do by purchasing equipment and training technology. Winter is coming soon, and this winter is a deadly winter. "
Ye Xiaoming took out a stack of papers from the drawer and handed them to Ding Yuanying. He said, "Ding Ge, originally we said we would come to see you at night, but it was nothing serious. We just wanted to report to you about our work, and I wanted to ask you something I didn't understand. The materials for patent application for speakers are all ready, and we have read the articles of association. We have no complaints and signed them. I have drawn some design sketches for the two trademarks of speakers and cabinets. You decide the pattern, grade and quantity of signs, and I will let the sign factory do it. Another thing is to pull your stereo, push it with top equipment and different methods, and make a comprehensive comparison. "
Ding Yuanying read the shareholders' signatures in the articles of association, the patent application materials and the trademark design sketch, and said, "The speakers must be comprehensively compared, and you can move the equipment at any time. The application for patent of loudspeaker is not enough. It is necessary to apply for all the panel designs with small limit of 5-inch unit and 6-inch unit and the panel design with gold combination, so as not to leave any chance for counterfeiters. The trademark design of speakers can't just use the first letter of the word metrical poem. We are not an influential company, and people don't know what it means after reading it. The English letters of the three words of metrical poetry are not long, and one can be used as a trademark by handwriting. "
4
Governing by doing nothing
Han Chufeng said, "It makes sense to fall into the pit as soon as you manage it. But no matter what, it will be a mess. "
Ding Yuanying flicked a cigarette ash out of the window and said, "Farmers are not monolithic. Without this contradiction, there is that contradiction. They are driven by interests, so let them fight by themselves and use the small-scale peasant consciousness to govern the small-scale peasant consciousness."
Han Chufeng asked, "What's the cure?"
Ding Yuanying said: "The relationship of small-scale peasant economy is implemented among farmers in each working procedure. The specialized households of polishing boards buy blank boards from the specialized households of blanking, the painting households buy putty boards from the polishing board households, and the packaging households buy finished boards from the painting households. Cash transactions are restricted one by one, and whoever has problems will bear the losses, which will not affect the profits of others. Allow them to have a process of defective products and high prices, let the market correct them, and use economic leverage to solve quality and cost problems. This is not suitable for the academic style of play. I am a dirty wild routine. "
Han Chufeng nodded gently and said, "There is no definite law, but there is a sense of decision. There is a way. "
Zhao Qing turned on the TV and put the CD of evidence into the vcd player. On the TV screen, there was a picture of individual industrial and commercial households in Wangmiao Village producing audio frames. The profiles were cold-pressed and bonded from the bottom of the plate, from the background color spraying to the manual polishing of piano paint, from the foundry to the lathe processing ... Every process was carried out in a low and dilapidated farmhouse. The yard became a processing factory, and the main wing became a warehouse. The space for farmers to eat, live and sleep has been compressed to a negligible extent. There are men, women, the elderly and children engaged in production. There are no conventional factories, dormitories and canteens, no dust collection and noise reduction protection equipment, no gas masks, work clothes and gloves ...
A detail that is not easy to be noticed in the picture makes Lin Yufeng tremble. It is a shot of a farmer polishing a board. A mother in the far lower left corner picked up a piece of sandpaper discarded by her daughter from the ground. Her mother touched the surface of the sandpaper with her hand and thought that it was still usable. She took the new sandpaper from her daughter's hand, stuffed the old sandpaper back to her, and hit her daughter angrily on the back. The girl's age looks no more than 1 years old, because her schoolbag is lying next to her and she still wears a red scarf on her chest.
Lin Yufeng was shocked. It's incredible that such an exquisite speaker of the company was produced under such poor and harsh conditions! And this production cost control has been refined to a small sandpaper!