65438+ October
In the same period last year, Tesla Shanghai factory officially started construction, and this worldwide brand of pure electric vehicles officially settled in China as a domestic brand. What is staggering is that only in the past 10 months, Tesla's first-phase factory completed the acceptance and obtained the qualification for mass production.
February
In February, FAW-Volkswagen announced its first sub-brand, Jetta? Jetta was officially released at its German headquarters in Wolfsburg. Volkswagen said that the Jetta brand was specially set up for China consumers, and the products were only put into the China market, and FAW-Volkswagen was responsible for the production and sales. Originally, Jetta? The brand has grasped the sinking market well and opened up a huge space for parent brand to expand its territory.
March
March is interesting. Sagitar, which stands at the top of the automobile food chain, and Peugeot 508, which stands at the low end, have ushered in a new generation. The former is called sagitar L, and the latter is called 508L. Because of the different product structure, sagitar lengthened the price increase, Peugeot 508L lengthened the price reduction, and the market formed a United front for a time. No one expected sagitar to fall off the altar, and 508L would turn over.
However, in the past six months, the sales volume of the new generation sagitar long axis has always remained high by looking forward to the needs of domestic consumers; Peugeot 508L, which entered the market, only set a low-key goal of 2000 units per month, but it never got what it wanted. The configuration and optional structure of the 508L, which was originally prepared to be turned over, are extremely bad and insincere. It is proved by examples that in the face of sincerity, face value and price are hardly worth mentioning.
April
In April, a Mercedes-Benz female car owner in Xi 'an became popular on the hood, which made the car circle face up to a kind of gray illegal income such as "financial service fee". This incident has full positive significance. In order to avoid such incidents, many brands have begun to strictly control the PDI detection link when delivering new cars.
May
In May, Pang Qingnian, the chairman of Youth Automobile, was put on file for investigation for alleged fraud of hydrogen-hydrogen fuel vehicles. It is rumored that hydrogen-hydrogen fuel vehicles are purely natural and pollution-free, and their endurance exceeds 1000km at a time, just like the second "Batie" turned into a flower in the water in the mirror. And all the technical patents around the water-hydrogen vehicle are simply embodied in the design. ...
June
In June, the increasingly hot weather made Cadillac an online celebrity, and it is about to switch to the national bank version of 5 ATS-L, which is released in the new national standard. For a time, new cars were cheaper than used cars, and used car dealers scratched their heads for half a year. A number of car companies, led by Cadillac, have also completed the clearance operation by switching the new emission regulations, including the dying Ford.
July
In July, with the trial of the National Sixth Standard, the new energy market began to cool down on a large scale, all because the huge subsidy policy for new energy was cancelled at the end of June. With the implementation of the New Deal, many "unskilled" car companies rooted in the new energy field have completely gone on a passive hunger strike, which has accelerated the pace of car companies' demise in the new energy field, and consumers have undoubtedly stood up and applauded.
August
After coming to August, the positive news in the automobile circle began to decrease.
Father ferdinand piech, the godfather of the public, died. The former chairman of Volkswagen Group has made outstanding achievements in the group. He not only personally built a 5-cylinder engine, but also produced all-aluminum A8 and Phaeton during his tenure. To be honest, if Phaeton's brand premium did not limit the product strength, otherwise there would really be no Mercedes-Benz BMW in the domestic market. Great men, remember them!
September
Time came in September, and on the eve of Mid-Autumn Festival, Lexus officially announced that its four models, es, NX, UX and LS, were listed, and their prices were all raised, ranging from 1. 1.000 in ES series to 1.05 million in UX260h series. This move, which is only for profit and not afraid of the market, has been criticized by the automobile circle, but it is accompanied by the explosion of Lexus sales in the fourth quarter. At this time, the market began to disagree. When will Lexus, which has always been rich, be popular?
10 month
On the last day of June 5438+ 10, FCA and PSA, which didn't get along well in China, announced their merger. At one time, some people said it was a flash marriage, some people said it was a group to keep warm, some people said it was a last wish in Malchow, and others said it was a natural egg. ...
But in any case, in the short and medium term, the marriage between the two companies has little to do with the domestic market. FCA has always maintained a very high market share in North America, and its main profit is in North America. PSA bought Opel two years ago. In the first half of last year, PSA Group's recurring operating profit was 3.338 billion euros, up 65,438+00.6% year-on-year. All the information is quite different from the domestic performance.
However, the merger of these two companies is my brother's company, which has not benefited in China and can make the new company become the fourth largest car company in the world in an instant. As for how glamorous it will be, let's leave it to time.
1 1 month
1 1 In June, the rumor of youth car bankruptcy officially appeared on the bulletin board of the people's court. According to the data, according to the provisions of the Enterprise Bankruptcy Law of the People's Republic of China, the Xiaoshan District People's Court of Hangzhou ruled on June 20 19 and 10 to terminate the bankruptcy procedure of Hangzhou Youth Automobile Co., Ltd.
This means that the Youth Automobile Co., Ltd. under the Youth Group has officially come to an end, and the Youth Lotus Automobile has entered history.
65438+ February
65438+ February is the most interesting month. Originally, I thought that the official rise of Lexus would become the last big negative in the automobile circle. I didn't expect Toyota to be fined 87 million. It is reported that the Jiangsu Provincial Market Supervision Bureau made an administrative penalty decision on the monopoly case of Toyota, and decided to impose a fine of 2% on Toyota Motor (China) Investment Co., Ltd. for 20 16 years.
Although the fine of 87 million yuan is not large, it sounded the alarm. It has refreshed the domestic market's rejection of Lexus price monopoly to a new high, making the price increase behavior of Lexus dealerships all over the country dare not intensify; At the same time, it also makes consumers more aware that consumption is important, but dignity is more important.
When everyone was looking forward to New Year's Day in 2020, carlos ghosn, a former CEO of Nissan, appeared in Lebanon. After experiencing the prison storm, the savior who saved Nissan on the verge of bankruptcy directed and performed a "Golden Cicada" hidden in a cello box.
Carlos ghosn, known as the automobile giant, is no less famous in the industry than Piech. The experiences of Michelin, Renault and Nissan have made all professional managers feel Ghosn's dogma. Although his way to save Nissan is bold and straightforward-laying off employees, suspending production lines and closing factories, it turns out that reducing costs is always the most effective way for heavy asset industries.
Write it at the end
Of course, a short essay is not enough to tell everything about the automobile circle, such as Geely teamed up with Daimler, Great Wall teamed up with BMW, BYD teamed up with Toyota, Chery mixed reform and so on. However, these cases, which are still in their infancy, still need time to bear fruit. At the node where the automobile market changes, whether the fruit is sweet or not requires us to polish our eyes and wait for it to change.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.