1, font, beautifully bound text plan, mainly written. The advantage of this form is that the content is complete and the structure is rigorous, which can completely present the situation of the enterprise. But the disadvantage is that VC/PE takes a long time to read because of its large space.
2, PPT type, with exquisite slides, the advantages of this form are vivid, focused and clear. But the disadvantage is that it is not rigorous and complete enough to reflect the whole picture of the company in a comprehensive and detailed way.
Second, the focus of writing a good business plan:
It is suggested that the following questions should be considered when writing a business plan:
1, the first point: the concept is put forward to let others know what you are selling;
2, the second point: clear customers, the scope of customers should be very clear, for example, successful men are customers, then what is the standard of successful men?
3. Point 3: Know your competitors. Have you ever sold your products? Is there a substitute? Whether the relationship between competitors and you is direct or indirect;
4, the fourth point: team ability, do you understand what you want to sell _ For example, if you open a beauty salon, if you don't find someone, will you be beautiful? If you don't have this ability, at least your partner should be able to do it, or have the ability to appreciate it, otherwise it's best not to do it;
5. Fifth point: Self-owned capital can be cash or tangible or intangible assets. It is necessary to know where there is how much money, how much part, and how much you can borrow;
6. Point 6: Sustainable business plan. The business is done. What are your future plans?
Three, the business plan should include:
1, plan summary
The plan summary is listed in front of the business plan, which is the essence of the condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time. The outline of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc.
When introducing an enterprise, we should first explain the idea of establishing a new enterprise, the formation process of new ideas, the goal and development strategy of the enterprise. Secondly, it is necessary to explain the present situation, past background and business scope of the enterprise. In this part, it is necessary to make an objective evaluation of the past situation of the enterprise and not avoid mistakes. A pertinent analysis can often win trust and make people easily agree with the business plan of the enterprise. Finally, it is necessary to introduce the background, experience, experience and expertise of entrepreneurial entrepreneurs themselves. The quality of entrepreneurs often plays a key role in the achievements of enterprises. Here, entrepreneurs should try to highlight their own advantages and show a strong enterprising spirit in order to leave a good impression on investors.
In the plan summary, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of its operation; (two) the contents of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise, and what influence do the competitors have on the development of the enterprise?
Try to be concise and vivid, especially explain in detail the differences of your own enterprises and the market factors of their success. If an entrepreneur knows what he is doing, the abstract only needs two pages. If an entrepreneur doesn't know what he is doing, the abstract may take more than 20 pages. Therefore, some investors "pick out wheat" according to the length of the abstract.
2. Product (service) introduction
When evaluating investment projects, investors are most concerned about whether and to what extent the products, technologies or services of venture enterprises can solve real-life problems, or whether the products (services) of venture enterprises can help customers save money and increase income. Therefore, product introduction is an indispensable part of business plan. Generally, the product introduction should include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products.
Generally speaking, product introduction must answer the following questions:
(1) What problems do customers want the products of the enterprise to solve and what benefits can customers get from the products of the enterprise?
(2) What are the advantages and disadvantages of the enterprise's products compared with those of competitors? Why do customers choose their own products?
(3) What protection measures have the enterprise taken for its products, what patents and licenses the enterprise has, or what agreements have been reached with the manufacturers applying for patents?
(4) Why can the pricing of enterprise products make enterprises generate enough profits, and why do users buy enterprise products in large quantities?
(5) What methods do enterprises adopt to improve the quality and performance of products, and what plans do enterprises have for developing new products, etc.
3. Personnel and organizational structure
With products, the second step for entrepreneurs is to form an effective management team. The quality of enterprise management directly determines the size of enterprise management risk, and high-quality managers and good organizational structure are important guarantees for managing enterprises well. Therefore, venture capitalists will pay special attention to the evaluation of management team. Managers of enterprises should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, enterprise financial management and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, we should make a brief introduction to the company structure. Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors.
4. Market forecast
Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast also includes the analysis of the market competition situation and the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? And so on. In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc.
5. Market strategy
Marketing is the most challenging link in enterprise management.
6. Financial planning
Financial planning needs to spend more energy to do specific analysis, including the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs careful planning in advance and strict control in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise.