1995-1997, which created an era of continuous decline in the stock market and made several acquisitions. The company once asked Steve Jobs, the former CEO of Apple, to come back. 1998 Apple Computer Company officially launched the newly released Apple iMac computer concept, which separated the traditional server PC, monitor and integrated chassis, and discarded the beige wire rack, with translucent warrants and five-color color photo frames. Although the iMac is not very satisfactory in technology and skills, and the price is several hundred dollars higher than other computers, this product has been warmly welcomed in the American market, and an iMac is sold almost every 15 seconds, and Apple's stock has risen rapidly, setting off an unprecedented industry boom. On September 1998, the authoritative statistics of PC data of American market research company showed that iMac, which was listed only in l7 days at the end of August, quickly became the second largest compute r R market in the United States. 1February 1998, PC data report: in the US retail market 1 1 month 1998 and the two ranking orders, it ranks first. It is estimated that the total PC sales in the United States will be 7. 1%, and the total revenue will be 8% of the total retail sales. According to estimates, for every 1 USD invested in industrial appearance, it can bring about 1 1,500 USD. The more convincing data of Hitachi, Japan is that for every increase in sales revenue of10 billion yen, the role of industrial design is 5 1%, while the role of equipment transformation is only 12%. We have seen the rise of the market, and more importantly, we have seen many enterprises in the market, which triggered a storm. And some enterprises, some enterprises have grown. Secret? Because based on the dynamic environment and long-term business goals, we can create our own core products and how to make our own core products realize their own value by truly understanding what the real core products are. This is some of the most realistic and successful enterprise solutions that every enterprise in the world faces, and it is also the biggest one that all our enterprises should solve. Only by solving the problem can Chinese enterprises really get out of the current deadlock, and can modern enterprise mechanism take root in China enterprises and make Chinese enterprises really grow and develop. The competition of Mark and others determines that any enterprise can only keep working hard and keep moving forward, otherwise it will be replaced by other competitors and abandoned by society one day. This requires enterprises to innovate constantly. Now, the consciousness of product innovation that runs through all levels is no longer limited to technological innovation and image innovation, but has entered a new standard era. Whoever grasps the design standards will grasp the market, and the lack of innovation will always be at the bottom of the world. In the development process from the birth to the decline of products, the initial products were mainly technical standard competition and open technical standard competition, which occupied the market psychology of consumers. In a permanent competition, mainly in saturated comfort, appearance, after-sales service and product cost, personalized consumption is emphasized, and excessive consumers' demand for products is becoming more and more detailed. Simple packaging and rough appearance will not attract consumers' eyes. Today, commodity value includes not only physical "hard" values such as material cost, labor cost, equipment depreciation and transportation cost, but also "soft" values such as technical novelty, relevance, overall design quality of products, after-sales service and intangible culture of products. With the update of consumption and the continuous development of the market, soft value accounts for an increasing proportion of commodity value. The same product, the same function, the same production cost, due to design differences may make the price difference several times. Therefore, the design of a product is not universal for enterprises. The life of products and the value of life products are inseparable from commercial interests. This determines that the life of a product is that it can bring profits to enterprises. When a product cannot bring profits to enterprises, it is time for the product to quit the historical stage. The short product life may lead to the loss of the enterprise and make the enterprise bear a heavy debt burden. Therefore, its social value may be smaller. Nowadays, due to the change of technology update speed and the acceleration of consumption concept, the product life is gradually shortened. Therefore, how to prolong the life of products is a problem we need to solve. Good design can appropriately extend the product life and ensure appropriate returns. 1) Strengthen protection and further upgrade high-tech inventions and patents. As has been said, technology shortens product life, but can we extend product life through technology? Is hindering social progress? I think every enterprise does not have this kind of super-power addition and the overall trend of social acceptance, and it will be eliminated sooner or later. We should observe carefully, and they will understand all kinds of reasons. There are many high-tech, which will be interpreted in the shortest time after being created, resulting in many similar versions of deformation technology, bypassing patent barriers and entering the market. Like weeds, look at the world. This will promote competition, force the market to enter the saturation period quickly, and the profitability will drop rapidly. It is very necessary to protect the patented technology. We welcome legal market competition, but our market is very poor and we fully understand self-protection. But for legitimate competition, we should constantly tap the potential of technology, constantly upgrade and improve it, make it progress, and always maintain a high profit rate. This is what we should achieve through design efforts. 2) The appearance has personality and rich cultural background. This should also belong to patented technology, but in view of the prominent role of profit contribution in this process, we will separate it. From the example of Apple, we can clearly see that when the technology becomes relatively stable, good product image stability will enable us to obtain the same profit return higher than the industry average, which will extend the product replacement life. 3) Reduce the cost. Continuously reducing costs is an eternal topic that manufacturers pay attention to in the process of constantly seeking improvement. Only by reducing costs and increasing profits can it be realized and occupy a dominant position in the market competition. Moreover, the central position of innovation in technological innovation, product innovation and technological innovation is a necessary condition for leading innovative product innovation. Therefore, we have once again deepened our understanding of the importance of industrial design. It is the motive force for the development of industrial design in Dolcn.com, and it pursues the harmony (the unity of technology, culture, image, result and cost) unremittingly. This pursuit is spontaneous and natural. It is this desire and pursuit of harmony that has become a powerful driving force for social and economic development. Science and technology are our productive forces, because it can promote social and economic development. In human history, industrial design is a bridge and a link between enterprises and consumers by virtue of its high technology. At the same time, industrial design also promotes market competition, links technology and market, creates good products and media, creates high added value and creates new markets to divide markets and reduce costs. In the increasingly competitive global economy, industrial design is becoming an important commercial resource. "Industrial design can become an important resource for enterprises and promote economic and social development, mainly because people not only meet the growing material needs but also meet people's spiritual needs. Secondly, industrial design brings not only the whole spirit and enjoyment, but more importantly, it can change people's lifestyle. Industrial design is the concrete and entity of the predetermined purpose and concept, which means that it is the first construction process of economic activities. Its essence is to make suggestions for the economic construction carried out by artistic activities. Generally speaking, this is the progress, development and even progress of ideas and plans. In this sense, industrial design is the driving force to promote social development. But in the eyes of a considerable number of enterprises, the design of industrial design products has become full. Only good products are not enough money to beautify one's life. Industrial architects not only need to be imaginative, but more importantly, let consumers enjoy the products more comfortably, safely, conveniently and economically in the whole process, and the operation interface is more humanized and friendly. A patient who can choose to use a wheelchair may be more convenient, and an exquisite luminous remote control device will make people watch TV more easily. Using waste paper to recycle furniture is more environmentally friendly. From airplane manufacturing to runway design, the essence of industrial design is people-centered. Industrial designers should really meet the social trend, and the current technology really meets the social needs: 1) The application of microelectronics technology and the development of new materials and new processes make people's use a trend. 2) The richness, diversity and subtle significance of people's lives and patterns. People are increasingly pursuing independent life, pursuing individuality, and at the same time wanting to have emotional communication and spiritual enjoyment. 3) Create diversified values of environmental problems in design, pay attention to efforts to keep these values in harmony among human beings, society and environment, and try to find their common areas. Only in this way can we establish our real image as an industrial designer. Only in this way can industrial designers truly serve the industrial society.
Chinese:
The relationship between industrial design and products
1995-1997, created the personal computer, and Apple made some acquisitions when the stock market continued to fall. The company has asked former Apple CEO Steve Jobs to return. 1998, Apple Computer Company officially launched a new version of the Apple iMac computer concept, which traditionally separated the integration of personal computers, monitors and servers, and abandoned the yellow rice border, translucent and five-color border. Although Apple's technology and skills are not very pleasant, and the price is several hundred dollars higher than other computers, its products are warmly welcomed in the market. In the United States, almost every 15 seconds, 1 iMac is sold, and Apple's stock has risen rapidly, which has set off an unprecedented industrial prosperity. 1September, 1998, the authoritative statistics of American market research company PC showed that it was the second largest iMac computer market in the United States within 17 days at the end of August. 1998 65438+February, personal computer data report: American retail market, ranking in the order of19981,the top two, accounting for 7. 1% of PC sales and 8.2% of total revenue. It is estimated that every dollar invested in industrial appearance can bring in 1500 dollars. Hitachi, Japan, more convincing data. For every increase in sales revenue of 1000 billion yen, the industrial design is 5 1%, while the equipment in transition is only 12%. We have seen the rise of the market, and more importantly, the turmoil caused by many enterprises in the market. Although some enterprises, some enterprises have developed and expanded. What's the secret? Because of the dynamic environment and long-term business goals, we can establish our own core products and how to make our core products realize their own value. This is the most practical and successful enterprise solution in the world before every enterprise. Of course, all our enterprises have to solve the biggest one. Only by solving this problem, can our enterprise really get rid of the current deadlock, and also make the modern enterprise mechanism, China enterprise take root and sprout, and my enterprise really become stronger and bigger. Market competition determines that any enterprise can only continue to work hard and keep moving forward, otherwise it will be replaced by other competitors one day and the community will be abandoned. This requires enterprises to constantly innovate. Now I feel that product innovation at all levels is no longer limited to technological innovation and image innovation, but has entered a new era standard. Whoever grasps the design standards, grasps the market and lacks innovation will always be at the bottom of the world. From the development of product production, the birth of 1, the competition of main technical standards of the first product, the competition of open technical standards, and the psychology of occupying the consumer market. In a permanent competition, mainly in the use of saturated comfort, appearance, as well as after-sales service and product cost, consumers who emphasize that personalized consumption exceeds demand are more and more meticulous about products. Simple packaging, like crude oil, will not attract consumers' attention. Today, in addition to tangible "hard" values such as material cost, labor cost, equipment depreciation and transportation cost, it also includes intangible cultural "soft" values such as novelty and practicability of technology, overall design of high-quality products, after-sales service and products, as well as the renewal of consumption and the continuous development of the market. Soft value accounts for an increasing proportion of commodity value. The same product, the same function, the same production cost, due to design differences may make the price difference several times. So designing a product is not an ordinary enterprise. The life of a product is inseparable from the value of life and the commercial interests of the product. This decision is the life of the product, which can make the enterprise profitable. When the product can't bring profit, the product comes and exits the historical stage. The short product life may lead to the loss of enterprises, which makes enterprises bear a heavy debt burden. So its social value may not be great. At present, due to the change of technology update speed and the acceleration of consumption concept, the product life cycle is gradually shortened. Therefore, how to prolong the life of products is a problem we need to solve. Good design can appropriately extend the product life and ensure appropriate returns. 1) Strengthen protection and further promote high-tech inventions and patents. As people say, technology shortens the life of products, but how can we extend the life of products? Is it an obstacle to social progress? I don't think every enterprise has this super power, except that it will be eliminated sooner or later with the general trend of social acceptance. We should seriously study the reasons why they will understand. There are many high-tech and creative ideas that will be explained in the shortest time, leading to many similar versions of deformation technology bypassing patent barriers and entering the market. See the world like a weed. This will promote competition, force the market to saturate rapidly, and the profitability will decline rapidly. It is very necessary to protect the patented technology. We welcome legal market competition, but the poor in our market are fully aware of self-protection. But for fair competition, we should constantly tap the potential technology, constantly upgrade and improve it, make it progress, and always maintain a high profit rate. This is what we should achieve through design efforts. 2) Appearance and personality, rich cultural background. This should also belong to patented technology, but in view of its outstanding contribution to the profit process, we will separate it. From the example of Apple, we can clearly see that when the technology enters a relatively stable state, the stability of a good product image enables us to obtain a return higher than the average profit of the industry, thus prolonging the product life. 3) In order to reduce the cost. Constantly reducing costs is the key point and eternal theme for enterprises to constantly seek improvement in the production process. Only by reducing costs and increasing profits can it be realized and occupy a leading position in the market competition. In addition, the innovation of the center, technological innovation, product innovation and technological innovation are the necessary conditions for pilot test, technological innovation and product innovation. Therefore, we have once again deepened our understanding of the importance of industrial design. Dolcn.com is the driving force behind it, and pursues the harmony of industrial design unremittingly (the unification of technology, culture, image, therefore, cost). This pursuit is spontaneous and natural. It is this desire and pursuit for the harmonious development of social economy that has become a powerful driving force. Science and technology are productive forces because it can promote social and economic development. In human history, its high-tech industrial design is a bridge connecting enterprises and consumers. At the same time, industrial design has also promoted market competition, linked technology with the market, and created good products and media, that is, differentiated goods and created high added value, created new markets and reduced costs. With the increasingly fierce competition, industrial design is becoming an important commercial resource in the global economy. "Industrial design can become an important enterprise resource and promote economic and social development, mainly because people not only meet the growing material needs, but also meet people's spiritual needs. Secondly, industrial design not only brings the whole spirit and enjoyment, but more importantly, it can change people's lifestyle. The purpose of industrial design and the concrete concept of entity mean the first construction process of its economic activities. Its essence is the idea and planning of economic construction of artistic activities. Generally speaking, this is the progress, development and even promotion of ideas and plans. In this sense, industrial design is the driving force to promote social development. However, in the eyes of a considerable number of enterprises, industrial design has become a complete product design. Only good products, not enough money to live a good life. Industrial designers not only need imagination, but more importantly, it is more comfortable, safe, convenient and economical for consumers to enjoy the whole process of products, and the operation interface is more humanized and friendly. It will be more convenient to choose who will take care of patients and use wheelchairs, and a subtle night light remote control device will make people watch TV more relaxed. Furniture recycled from waste paper is more environmentally friendly. From aircraft manufacturing to runway design, the essence of industrial design is people-centered. Industrial designers really meet the trend of society, and the current technology really meets the needs of society: 1) It is a trend that people can use microelectronics technology to develop new materials and technologies. 2) The richness, diversity and subtle significance of people's life and forms. People are increasingly pursuing an independent life, pursuing the display of personality, and hoping to get emotional communication and spiritual enjoyment. 3) Environmental problems: establish diversified values design, and pay attention to making efforts to make these values live in harmony with human beings, society and environment according to the fact that the other party is always trying to find the same field. Only in this way can we establish our image as a real industrial designer. If industrial designers can realize the people-oriented design concept, only in this way can they really design an industrial society.