No, the fundamental problem of Meizu is not the processor, but Huang Zhang's attitude of sticking to himself and not compromising in the market. It is not that consumers do what they like, but do what they like. As a result, it is inevitable that Meizu's products will become smaller and smaller and more abandoned by the market. To tell the truth, Meizu's products are much better than the same millet, but consumers are more concerned about superficial factors such as fashion, compulsion, popularity, topic effect, etc., so as long as Huang Zhang does not change his mind and conforms to the market trend. However, if you pound it into mud and grind it into ash, only the fragrance will remain. Even if Meizu goes bankrupt, it is a greater product than Xiaomi!
Meizu lacks the most important link: the processor. When others are using Qualcomm Xiaolong processor, its processor is Samsung+MediaTek. High-end Samsung is questioned because of heat dissipation; The low-end MediaTek has been criticized for its performance problems.
In fact, Meizu doesn't need a Qualcomm processor. Huang Zhang said before the reason:
From Huang Zhang's words, we can easily see why. The dispute between Meizu and Qualcomm is mainly a patent dispute. The United States accuses Huawei of being a patent hooligan. It seems that the real patent hooligan is actually Qualcomm.
We assume that Qualcomm and Meizu will cooperate, so can Meizu compete with Xiaomi? I find it difficult! Why can Xiaomi develop rapidly? Not only because of the performance advantage of Qualcomm processor, but also because of its price advantage.
The price of Meizu in Huang Zhang is hardly comparable to that of Xiaomi; More importantly, Meizu's equipment is not as popular as Xiaomi. Meizu lies in polishing, users will be narrower, and Xiaomi is the opposite.
So I think Meizu can't compete with Xiaomi's current sales even using Qualcomm processor, which is very difficult.
Brands living in their own world have a high opinion of themselves! The failure of Meizu has something to do with MediaTek. After all, it is a fact that MediaTek has a hard time with one nuclear power, and it is also a fact that it has a lookout for nine nuclear powers. It is impossible to start with Qualcomm now, but we can only wait, but on the whole, there is no necessary connection. Meizu's turning point in life and death is pro7, and its self-righteous excellent design is actually ugly to death! Therefore, Meizu Cheng was also designed, and the defeated design also made sense!
The most important thing is marketing failure. By simple comparison, Lei Jun made Xiaomi a household name in China for 9 years. What about Meizu? 16 is still unknown. Others have begun to lay out Al and IOT, and Meizu is still making mobile phones there. The strategic vision of the top management is far from perfect! Zhang Huang is too conceited. You can look at his internal speech and put yourself in a very high position. When Huang Zhang returned to China, Meizu's propaganda always tried its best! Frankly speaking, the design of Meizu 16s is better than that of Liu Hai! So many factors have led to Meizu's predicament!
If a mobile phone processor can determine the fate of a mobile phone manufacturer, Meizu's today is definitely more than that. It's not realistic to say that Meizu can't compete with Xiaomi because of the quarrel with Qualcomm. You know, at that time, MediaTek processors used by opoo and vivo were also the six major mobile phone manufacturers.
So what caused Meizu to become a second-tier manufacturer now?
In my opinion, Meizu's status today is closely related to the strategic formulation of enterprise managers. In other words, Meizu became Huang Zhang and lost Huang Zhang. As the spiritual pillar of Meizu, Huang Zhang really helped Meizu stand out from many mobile phone manufacturers in the early brand competition. However, in today's mobile phone homogenization and increasingly fierce competition, Huang Zhang did not completely help Meizu out of the predicament, making Meizu fall behind Xiaomi in an all-round way today. As the vane of Meizu enterprise development, Huang Zhang did not lead Xiaomi to go further in the debate like Lei Jun of Xiaomi. Nowadays, it is obviously unrealistic to lead Meizu back to the mainstream in an alternative way. You should know that the market situation of 20 19 is completely different from that of 2009.
Secondly, before Qualcomm sued Meizu, Meizu was not in the first echelon.
The peak of Meizu is before mx4. Meizu has been going downhill since mx4. Meizu's brand decline is not only related to the choice of mobile phone core processor, but also related to enterprise planning. While Meizu is polishing MediaTek, oppo and vivo are doing the same thing as Meizu, but ov can survive and occupy a place in the mobile phone market. Imagine, if Meizu's failure was due to the lawsuit with Qualcomm, why did ov find another way?
The success of Xiaomi is another reason. Compared with Meizu, Xiaomi Company is more tolerant and involves a wider range of spiritual fluids. The creation of mobile phone, cost performance and ecological chain are the most important factors for Xiaomi's success, which Meizu itself does not have. Time is up to 20 18. Although Meizu also wants to take the road of cost performance, it is already late. Now Meizu has missed the best opportunity for mobile phone development.
Thank you for your question. Meizu is inferior to Xiaomi for other reasons, which cannot be simply attributed to Qualcomm.
Actually, it's not. After the quarrel between Qualcomm and Meizu, it actually promoted the process of Meizu's transformation to Qualcomm processor, which actually met the expectations of many Meizu fans, because MediaTek processor was really hard to reuse.
You should know that Meizu's use of MediaTek processor is the original sin in the eyes of Meizu fans. Let's say, if Meizu didn't quarrel with Qualcomm, there is a high probability that it will use some chips from MediaTek at present. Of course, judging from the industry situation from last year to this year, Meizu may be forced to switch to Qualcomm camp.
As for Xiaomi, Meizu has no such ability at all, and the reason is not who Qualcomm is looking for trouble or what chip to choose. This is actually a positioning problem of the company. Meizu's own positioning is small and beautiful, and it will definitely not be aimed at mass users, so its user base is actually relatively small.
In contrast, Xiaomi's users are very distinctive, that is to say, the so-called diaosi economy, he did do this. In the field of Android, the top flagship hardware level is very good, but it is sold to possible industries. Cheaper price is indeed the biggest reason why many ordinary users can buy it.
Let's take a look at Meizu again. Meizu first made a mistake in PRO7. The popular element at that time was actually a full screen, that is, 18:9 screen. However, Meizu insists that the screen of 16:9 has a rich flat panel on the back. You should know about this small sub-screen, but the controversial issue is that this sub-screen is really nothing too big except gimmicks.
Coupled with Huang Zhang's personality problems, unlike Lei Jun, he may respect the market more. Huang Zhang has always stuck to his ideas, but his ideas are not necessarily correct. For example, the mistakes made by Meizu 16s really reflect the possibility, and sometimes stubbornness is not a good thing.
Therefore, from the beginning to the end, Meizu has no conditions to reach the height of Xiaomi. We must know that the most glorious period of Meizu was that after Ali invested more than one billion yuan, it sold more than 20 million units at several press conferences a year. This is already the peak of Meizu.
But at the same time, Xiaomi Guang's flagship product can sell millions of units a year. What's more, Xiaomi was once the throne of domestic sales, the so-called industrial life, and the results were different.
If Meizu had adopted Qualcomm processor from the beginning, would it be much bigger now? In fact, you can see many such ideas in the mobile phone circle. If a company does what it does, will the result be different? Actually, there are so many ifs in this world. In fact, the decision makers of these companies may have thought of what you think. If it really worked according to your idea, people would have stopped doing it long ago.
In fact, Meizu's mobile phone sales in the early years were still very good, and people didn't use Qualcomm processors. At that time, Samsung's processor reputation was passable. Meizu declined not because it didn't use Qualcomm processor. If it's really a problem with the Qualcomm processor, Meizu should have been dead for several years. ...
In fact, the pattern of Meizu is here, and it is difficult to become bigger and stronger. Besides, managers didn't know their self-awareness before, and then after Huang Zhang came back, there was no sensation. Changes in the mobile phone market have also made Huang Zhang unable to keep pace. Meizu's backwardness is the biggest problem, and the market seems unable to give small manufacturers opportunities!
The first is product positioning. The first two years were a bit too chaotic, Plus and pro, and the wonders of Plus Pro. The MIX series I have been running for so many years has also given up, and the confusion of the product line is incomprehensible. Repeated changes declared failure, leaving fans without confidence.
After Meizu recruited Jeffrey Yang, it expanded obviously, as if Bai Yongxiang had followed the rhythm. Is Meizu likely to hit the high-end market? I obviously want to learn from Huawei, but I don't have this life, so you all know Meizu Pro7 series. Meizu seems to have plummeted since then!
Do you think Meizu and Qualcomm can rise after reconciliation? In fact, the Meizu mobile phone with Qualcomm is unattractive. Meizu 15 is an obvious example. This year's Meizu 16S also shows us the confusion of Meizu. Last year, Meizu 16 was priced at 2699, but how did Meizu 16S reach 3 198 this year? And then go straight down 500?
There was a fight scandal in the company before, so the whole Meizu gave people a kind of internal chaos, chaotic product layout, too fast defection of offline channels, arbitrary pricing, lack of real innovation ability and too small management structure. Finally, no matter what you think of Meizu, I think Meizu is cool when 5G comes anyway.
Meizu is just lost in paranoia! Maybe this is a typical engineering male! There is no problem with technology, lack of business emotional intelligence, and no compromise!
Meizu did have many excellent products in those years. Even in those years when I didn't get the Qualcomm processor, I could only polish MediaTek repeatedly, and MediaTek just handled the trough, and the product design was still very individual!
However, even if we didn't bother Qualcomm in those days, Meizu should not develop in full swing, because Meizu is always paranoid and bent on making mobile phones! No more new ideas! Always single-minded in the pit of mobile phone! However, the market competition is so fierce! If Meizu had not had a fight with Qualcomm, at least in those years, its sales would not have been so bleak! In the 5G era, in addition to Huawei, at present, it is good for other domestic brands to keep their share! With the subsequent Huawei chip becoming a swan song, it may give other brands a chance to compete for share, but the space will not be too big. After all, the pattern has been set!
It is not the processor at all, or it is not the main reason.
Meizu's decision-making and execution are always slower than others.
Because of Redmi's great success, Meizu has charm blue, and saw the outbreak of the mode under the blue and green line, and Meizu stepped into the quagmire of the machine sea. Moreover, Meizu's marketing does not have the advantage of competing with friends, resulting in Meizu's mobile phone only stimulating the desire to buy in the middle of kerosene. 15' s sea tactics make Meizu exhausted, and pro7 is a grass that crushed a camel.
It has led to the appearance of Meizu now.