Panasonic products mainly focus on digital audio-visual, small household appliances, office products, household appliances and professional equipment in special fields.
At present, Panasonic has more than 70 kinds of civilian products, from electric toothbrushes and razors to radio and television equipment, all of which take Panasonic's creative life as the slogan.
Panasonic is also proud of its patent number and strong independent development ability, and the utilization rate of its own components in household appliances is as high as 80-90%.
Its notebook ToughBook and VIREA TV phones, which are not on the mainland, have a good reputation in Japan.
Panasonic is the first Japanese mobile phone manufacturer to sell more than 654.38 billion units, and P905i and P906i mobile phones are popular all over Japan. "Panasonic" brand has been promoted at home and abroad since 196 1 was launched as a brand facing North America. By unifying Panasonic into a global brand, concentrating marketing resources and carrying out effective public relations publicity activities, Panasonic's business form is introduced with diversified products. By combining Panasonic brand with the values of "peace of mind/reliability" and "advanced/cutting-edge" established in European and American markets, and expanding in all overseas regions, we seek to further expand brand value.
In China, it is mainly used in imaging equipment, audio equipment, magnetic recording products, information/communication equipment, vehicle-mounted equipment, electronic parts, semiconductors, electron tubes, FA- welding machines, photographic consumables and so on. Japan's Matsushita Electric Industrial Co., Ltd. was officially renamed as "Matsushita Electric Co., Ltd." on June, 2008 10. However, Panasonic said that it will continue to use "Panasonic" as the company name in China.
According to Panasonic insiders, Panasonic's Chinese translation is quite unlucky. If transliterated, its full name will be "afraid to bring Sony customers"! It is said that Panasonic executives were furious after hearing the above explanation, and decided on the spot that the China market was an exception, and they continued to use the name "Panasonic" outside Panasonic's brand.
Panasonic's name comes from the surname of its founder Kōnosuke Matsushita, and it was used from the establishment of 19 18 to 20 13.
During this period, Panasonic owned two brands, National and Panasonic.
Panasonic launched "Panasonic" on 1955, and almost all overseas products use this name uniformly.
In Japan, "Panasonic" brand is used for audio-visual products, and "National" brand is used for white goods and lamps.
The two major trademarks are advertised and promoted separately, which can not achieve resource sharing and cause waste to some extent.
Panasonic brand has been used in North America since 196 1, and its overseas brand value has been greatly improved. Because Panasonic's awareness is higher than that of the people, Panasonic decided to take Panasonic as a global unified brand to improve its overall competitiveness.
However, in this country, as a brand of household appliances, citizens have been highly recognized by customers, so it continues to coexist with Panasonic.
The national trademark was first used in 1927, and officially entered China with Panasonic in 1978. It is the original brand of Panasonic since its establishment. national
(Chinese name: Panasonic; Taiwan Province province translation: international brand, Hong Kong translation: Lesheng brand): 1922, which means "country". It is the longest-used brand of Panasonic and the most famous brand in Asia. After the unified brand policy was implemented outside Japan in 2003, only white goods in Japan continued to use the brand and stopped using it in 2009. However, many small household appliance companies in Japan put the word "country" on some brands.
Matsushita Co., Ltd.
(Chinese name: Panasonic; The translated name of Hong Kong is the same as the musical brand (that is, the same as the nation): the brand was founded in 1955. When Panasonic entered the United States, the original national brand had been registered in the United States, so this brand was founded. Now it is the flagship brand of Panasonic. Before the unification of brands outside Japan, this brand mainly focused on audio-visual equipment products.
At present, Panasonic has more than 70 kinds of civilian products, such as electric toothbrushes and razors, as well as radio and television equipment, such as plasma TV, LCD TV, digital rear projection, flat-panel TV, digital video camera, DVD burner, desktop DVD, portable DVD, mini speaker and video recorder.
Panasonic ranked 89th among the top 500 world brands in 2006 compiled by the World Brand Lab, and 59th among Fortune Global 500 companies in 2007.
Panasonic is the first Japanese mobile phone manufacturer to sell more than 654.38 billion units, and P905i and P906i mobile phones are popular all over Japan.
quasi-stellar object
1974 the brand that Panasonic inherited when it merged with Motorola's home electronics department in the United States was only used for electronic audio-visual products in North America, but it was naturally eliminated after the Panasonic brand was unified globally in 2003.
Technics and RAMSA: Now they are special brands of Panasonic DJ mixing equipment and electronic organ (originally including audio equipment, now audio equipment has been incorporated into Panasonic brand).
M: This is an alternative badge for electronic parts (capacitors, etc.). ) Panasonic's production is too small to have a complete brand name.
KDK
Products of air moving equipment (electric fans, exhaust fans, etc.). ) What Panasonic produces is the same as what Panasonic produces. Every time KDK launches a new product, National will launch the same product with the same function. This is because Panasonic has occupied two different markets and two brands, but the market positioning is different: KDK is aimed at electrical materials companies, while citizens focus on families.
Lasoniqi (Lexin Brand)
Shunxing Electrical Engineering Co., Ltd., a subsidiary of Shunxing Group in Hong Kong, was originally the general agent of Panasonic in Hong Kong and Macao and developed its own brand. 1990, Panasonic and Xinxing established a joint venture company, Panasonic Xinxing Electromechanical Co., Ltd., and since then La Sony has become a brand of Panasonic.
Victor Company of Japan, Limited
JVC (Victor Company of Japan), founded in 1927, is a subsidiary of Victor Phonograph Company, the leader of American phonograph and vinyl records at that time. From 65438 to 0930, JVC produced phonographs and vinyl records. 1932, JVC began to produce radios. 1939 exhibited the first TV set in Japan. During World War II, Japanese companies broke off relations with foreign partners. 1929, most of the ownership of JVC was transferred to RCA-Victor, a joint venture between RCA and Shengli Audio. Until 1953, JVC Jianwu was owned by Panasonic, and Panasonic owned 24.4 1% equity of JVC Jianwu.
Sanyo (Sanyo)
On June 5438+February 2 1 day, 2009, Panasonic acquired 50.27% equity of Sanyo, and Sanyo became a subsidiary of Panasonic.
other
In addition, Panasonic also has a triangular "three-leaf pine" logo, which is the company logo of Panasonic, with three meanings: persistence, development and cooperation. Panasonic introduced the brand logo of "Panasonic Life Creativity" to the world. "ideas for life" means "providing valuable ideas for creating a colorful life and an advanced and beautiful society through the R&D, production, sales and service of employees all over the world".
Through products and services, we provide "ideas from the customer's point of view", "ideas with practical use", "ideas that bring surprises and discoveries", "ideas that make people feel happy", "new ideas" and "interesting ideas" to accompany customers throughout their lives.
We hope that through this innovative, cutting-edge and valuable "concept", we will strive to make the life of every customer in the world more colorful, contribute to the social development of all countries in the world, provide "life concept" for customers and business partners around the world, and become a Panasonic Group that can benefit mankind forever.