For smart cars, which is more important, the autopilot technology or the smart cockpit?
He Xiaopeng, the founder of Xpeng Motors, made some explanations. He said that at this stage, the core of smart cars is autonomous driving technology, and the core of the future is the smart cockpit.
This remark seems to make it easier for us to understand the potential of AITO, a high-end brand owned by Sellers.
on December 2, at the launch site of the brand-new high-end brand AITO, Yu Chengdong, CEO of BU, Huawei's smart car solution, announced that AITO would launch its first medium-sized luxury SUV on December 23, which is the first vehicle equipped with Huawei's latest HarmonyOS OS cockpit.
If He Xiaopeng's judgment is correct, does this mean that Huawei has given the core of smart cars to BAIC, Changan and Guangzhou Automobile, but left a more imaginative future to AITO brand?
However, on the eve of the launch of AITO brand, a person familiar with the matter said, "Huawei has arranged the pre-product planning, post-marketing and channel sales of AITO brand, and Jin Kang Celes is only responsible for OEM production".
Literally, Jin Kang Sailis has become a "puppet" of Huawei, as Chen Hong, chairman of SAIC, said: "Having a body means having no soul of its own."
It's good to have a soul. After all, I don't want to be a carpenter in Luban, so I'm not a good carpenter. Ideally, Cyrus must also want to be the greatest one. However, under the background of big waves and sand scouring, finding your own position and having a body is at least much better than not having a body at all. So, why is there something wrong with hugging your thighs?
Huawei is deeply "building a car"
In the past few years, Huawei has proposed five solutions for intelligent electric travel: autonomous driving, intelligent network connection, intelligent cockpit, intelligent electric and intelligent Che Yun.
among the five solutions, Huawei thinks the most important link is the intelligent cockpit.
what is the source of the intelligent cockpit? Wang Yanmin, Huawei's Intelligent Car Selection Business Department, said at the scene that Huawei's CBG (Huawei Consumer Business Department) put forward the "1+8+N" strategy when the HarmonyOS OS was released in 219. 1 is mobile phone, 8 includes tablet, PC, wearable, smart screen, AI speaker, earphone, VR, car, and N refers to the Internet of Everything.
"1+8+n, also known as the smart whole scene, in which smart travel is a very important link in our whole consumer whole scene." Wang Yanzhen said.
Up to now, Huawei has launched a brand-new upgraded 5G folding screen mobile phone Mate Xs, the world's first 5G tablet MatePad, Wi-Fi 6+ router and so on. Connecting this large number of devices in series is the ecological blueprint of Huawei's 1+8+N strategic architecture.
Therefore, when AITO brand was also included in the 1+8+N strategic framework, some people teased that this was Huawei's product, which was equivalent to that China had built a car for itself, but it didn't hang Huawei's logo.
this is also why the entities of both partners have not changed, but they want to make a brand again.
this is largely because in Huawei's Inside mode, Huawei's role was still a component supplier, but this time Huawei regards AITO as its "own son". AITO series models truly represent Huawei's understanding of smart cars.
isn't p>SF5 representative? There really isn't. It is understood that at that time, due to the eagerness to land and let dealers have cars to sell, Huawei selected SF5, a basically formed model. Huawei's space is very limited, and it can only temporarily add some intelligent parts after installation. This also makes SF5 have no deep Huawei attribute in essence, and even be ridiculed by the media as "Huawei Outside".
but for the AITO brand, Huawei put the most kernel thing-HarmonyOS OS into it. Moreover, in order to make HarmonyOS operating system have complete information security protection, Huawei has provided complete software and hardware equipment from the end side, chip side, link side to end cloud collaboration.
Wang Yanmin elaborated the significance of the intelligent cockpit system to a smart car: "If we only start from the basic level of interaction or simple interconnection, and do not master the core technology, we will never break the boundaries between vehicles, mobile phones and other carriers."
Wang yanmin of Huawei's intelligent car selection business department
Harmony OS intelligent cockpit can realize seamless connection with system equipment and reduce constant switching between different terminals.
Huawei not only applies its core concepts to AITO, but also has unprecedented control and participation in manufacturing plants. It has been reported by some media that Huawei is dissatisfied with the safety and durability settings of the Jin Kang factory, and proposed that the durability test must reach 15℃ at high temperature and last for more than 2,5 hours, while the durability test of the Jin Kang factory used to last for only 5 hours at room temperature.
in addition, human resources are basically concentrated in AITO. The dean of the research institute of a self-owned brand giant once revealed to us that "Lao Yu (Yu Chengdong) and Lao Yu's right-hand man Bian Honglin (smart car solution BU CTO, head of Huawei's intelligent driving products department) put a lot of energy into Chongqing (the headquarters of Xiaokang Group)."
BU CTO, the smart car solution, and Bian Honglin, the director of the intelligent driving products department
Perhaps because of Huawei's deep involvement, AITO brand announced that it would become the TOP3 brand of global new energy vehicles in the next five years.
For Huawei, if this vision can be realized, the AITO brand will undoubtedly help it "set a good example", and in the later stage, it will attract more car companies into its automobile ecology.
For Cyrus, Huawei's all-out efforts have made great progress in its products. However, mastering the core technology in the industrial chain has become an industry knowledge. Does Cyrus's "obedience" mean that this can only be an unstable sweetness?
Where is the future of Celestial
Without Huawei, Celestial's fate is likely to be as mediocre as that of most new forces in the waist: whether it is the old history of R&D in Silicon Valley in the United States, the smart factory in Liangjiang built according to Industry 4. standard, or the dual platform of pure electric and extended programs, these are not enough to convince people of its competitive strength in the era of confusion.
Now, after Huawei mobilized all resources to "care", Cyrus seems to be even more immobilized.
Is it really only up to Huawei and Huawei?
obviously not. Regarding the boundary of building a car, Huawei had a very clear official announcement-"We don't do all the parts of traditional cars. In the process of traditional cars moving towards intelligent networked electric vehicles, the parts needed by cars are our main direction."
that is to say, in many automobile parts, Cyrus still has great potential.
Lying flat is the most dangerous thing, and Cyrus may not intend to lie flat. At the launch of AITO brand, the official announcement of this brand was also Celeste's pure electric drive range extension platform (DE-i). It is understood that it will achieve the endurance of 1+km.
Up to now, in the field of electric drive extended range technology, Cyrus has owned more than 1, technical patents, which shows that Cyrus' technology is still "something".
compared with Celestial SF5, AITO's first car has made a lot of progress: the fuel consumption of 1 kilometers of 3.2kWh/L, the acceleration of 1 kilometers of 4 seconds, and the OTA upgrade ... all of these are inseparable from the technical evolution of Celestial.
Zhou Lin, general manager of Cyrus product line, also revealed to us that the extended range technology and electric drive technology used by the brand-new high-end brand AITO will be integrated under the brand-new platform DE-I.
technology has not stood still, and in channel construction, Cyrus will not give up its layout. In 222, 292 user centers will all be laid out by Celeste, 22 more than this year.
In fact, compared with most of the new forces in the waist, Cyrus is a lucky one.
compared with the top players who have been among the "1, clubs" in a single month, it may still be weak. However, it can't be ignored that the brand awareness of Cyrus is gradually opening up.
according to the traffic insurance data, the users of Celestial SF5 were basically concentrated in Chongqing at first, but now they have successfully spread to key new energy markets such as Shanghai and Shenzhen.
The number of insurance coverage in cities of Celestial SF5 from May to October, 221
In October, in the high-end new energy SUV market with a price of more than 2, yuan, Celestial SF5 squeezed into Top5, and its sales volume was 1,926 according to the statistics of the Association.
The sales of the offline store of Beijing Yihua tells us that the sales volume of Celestial SF5 should be further broken, because the production capacity is continuously improved. "Many times this year, the waiting time for the bus is two months, but now it takes half a month to book a car."
These achievements are inseparable from the combination of advantages of both parties, which may lead to better efficiency and speed than Liz's own brand.
Written at the end
Car companies that have cooperated with Huawei like to use cases in the PC field to illustrate that the future of the brand can still be expected. Changan once said, "There are two or three core suppliers of hard disks and two or three motherboards, but Dell and Lenovo did not become puppets and eventually broke out."
can celeste become Dell or Lenovo? Not necessarily, but at least it has a chance.
In the era of smart cars, Huawei, as the most important supplier, may be stronger than Intel and Microsoft, but it does guarantee the quality of software, making it easier for Cyrus to establish a trust relationship with consumers.
Therefore, before the picture of "polygamy" in Huawei comes, it is also a good treatment for Cyrus to be the "first room".
What's more, Cyrus doesn't have to go down in history like Mercedes-Benz, and it doesn't have to be like Tesla.