As a senior fresh milk bar entrepreneur, I am well aware of the challenges and opportunities faced by running a store in the community. After five years of exploration and practice, I have summarized a set of secrets to improve the performance of community stores, and I will share them with you today.
1. Clear target customer groups and precise positioning
When opening a store in a community, you must first clarify your target customer groups.
My store is a combination of fresh milk bar + yogurt shop, covering people of all ages. For children, we provide pasteurized fresh milk, hand-cranked yogurt and other interesting and nutritious products; for young people, we launch fashionable and healthy options such as fruit pickle, yogurt ice cream, purple rice yogurt, osmanthus rice-stuffed yogurt, etc. ; For middle-aged and elderly people, pasteurized fresh milk, old yogurt, and 0-calorie yogurt are their favorites.
After clarifying the target customer groups, we can carry out product promotion and marketing activities more accurately.
2. Innovate products to meet diverse needs
Product innovation is the key to operating a store in the community. We continue to develop new yogurt products and fresh milk varieties, such as 0-calorie meal replacement yogurt, five-grain yogurt, etc., to meet the diverse needs of different consumers.
At the same time, I will also adjust product strategies according to seasonal changes, such as launching warm yogurt and pasteurized milk that can be heated in winter, so that customers can taste warm delicacies in the cold season.
3. Create a warm and comfortable consumption environment
The advantage of community stores lies in their friendliness and convenience.
In order to make customers feel the warmth and comfort of home, we adopt a simple and warm style in the store decoration, and also provide comfortable seats, free WIFI and other facilities. And regularly organize interactive activities to allow customers to participate.
4. Optimize services and enhance customer experience
High-quality service is one of the key factors to improve the performance of community stores.
We always adhere to the customer-centered service concept. From purchasing high-quality raw materials to strictly controlling product quality, from warm and thoughtful reception to timely and efficient delivery services, we strive to be the best.
In addition, we will also enhance their repurchase rate through the membership system and points system.
5. How to operate my fresh milk bar
In the process of operating my fresh milk bar, we always adhere to the above four principles.
By accurately positioning target customer groups, continuously innovating products, creating a warm and comfortable consumer environment, and optimizing services, we have successfully attracted a large number of loyal customers and achieved steady improvement in performance.
Even during the off-season, we can maintain stable sales by flexibly adjusting product strategies and marketing strategies.
The operation and management of community stores require continuous innovation and improvement. Only by keeping up with market trends and meeting consumer needs can we stand out in the fierce competition. I hope my sharing can provide valuable reference information for people who want to open a fresh milk bar or start a business. I believe that through your efforts and practice, you will be able to explore new business management ideas that suit you!