There are thousands of reasons that prevent you from buying an electric car, but the main concerns are the low value retention of electric cars, the rapid decay of battery life, the high cost of purchasing a car, and the inconvenience of charging. At this stage, electric vehicles cannot be promoted on a large scale, and slow infrastructure construction is largely one of the culprits. However, after NIO launched the BaaS service, related problems can be easily solved.
Following NIO's BaaS service, Nezha Automobile is also planning a "battery bank" project, intending to promote the "vehicle and electricity separation" business of electric vehicles so that users can purchase electric vehicles at a lower cost. The concepts of NIO's BaaS service and Nezha's battery bank are basically the same, but the extended service systems they rely on are quite different.
Whether it is building or selling cars, NIO has always had its own unique insights on the road of innovation, and its actions are extremely efficient. For a car company, the car-making business is not just a simple business. The relationship between spending money is that the core competitiveness of a company is its technological reserves and innovation capabilities. Only with its own core selling points can its products have strong enough support to impress consumers.
This time, Weilai has taken the car sales model to another dimension and launched the BaaS (Battery as a Service) battery rental service. This is a major innovation in the automobile business model, and it is even more It is a pioneering achievement that is absolutely impossible to achieve with a fuel vehicle.
Take the Weilai ES8 as an example. If you do not choose the BaaS service, purchase the car in full and do not choose other configurations, then the final vehicle price of the 70kWh battery pack will be 468,000 yuan.
Also taking the 70kWh? 7-seater version of the Weilai ES8 as an example, if you choose the BaaS service when purchasing a car, the car price will be directly reduced by 70,000 yuan. The total purchase price of the car is only 398,000 yuan, and it only costs 980 per month. A battery service fee of RMB 10,000 is sufficient. Users can also choose battery packs of different capacities to participate in the BaaS car purchase service according to their own car needs.
The most important point of NIO’s BaaS service is that the ownership of the battery does not belong to the car purchaser. If you choose the BaaS service and purchase all NIO models, the price of the battery of 70,000 yuan will be excluded from the car purchase invoice, and the battery will belong to NIO. Owned by Energy Battery Assets, Inc.
Weineng Battery Assets Company is jointly invested by CATL New Energy Technology Co., Ltd., Hubei Science and Technology Investment Group Co., Ltd., Guotai Junan International Holdings Co., Ltd. and NIO (Anhui) Holdings Co., Ltd. *** .
In the BaaS service, the battery is purchased by Weineng Battery Asset Company, and Weilai is entrusted to provide battery leasing and operation services to users. The implementation of this service system is not only important to Weilai's development A milestone is an important milestone for China’s automobile business.
After the launch of NIO BaaS, users’ car purchase costs will be greatly reduced, the phenomenon of high second-hand residual values ????of electric vehicles will be alleviated to a large extent, and the problem of circulation of second-hand electric vehicles in the market will also be systematically solved .
NIO BaaS is not just an independent service. Behind this system is the support of NIO’s battery swap technology. Combined with NIO’s current civilian-level battery swap services, the worry about battery degradation can also be easily solved. , as long as the battery is replaced by a power station, the battery life decline will not become a burden for electric vehicles, and battery pack upgrades will become easier. The construction of the entire system will make the experience of electric vehicles from purchase to use better, and worry less few.
Sold the battery and the car separately to achieve two independent car purchase tickets, which was unprecedented in the past. This move by Weilai can further improve the user’s car buying and using experience, and will also attract more customers. Many users of fuel vehicles have switched to it.
The business operation model of separation of vehicles and electricity is bound to drive other car companies to follow suit, and gradually dispel many of consumers’ concerns about purchasing electric vehicles. As the saying goes, those who have planted trees, those who will follow will enjoy the shade, NIO BaaS The service also explores new business models and paves the way for other car companies. Once other car companies follow suit, the entire execution process will become simpler and the enthusiasm will be higher.
Nezha Automobile is planning to cooperate with many battery manufacturers such as CATL and Huading Guolian to launch a car-battery separation model so that users can obtain electric power through battery leasing when purchasing electric vehicles. Car buying service. Nezha Automobile’s vehicle-electricity separation model is basically consistent with the concept of NIO’s BaaS service. The difference is that the project is called a “battery bank” by Nezha.
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Users who purchase Nezha’s electric vehicle products will not need to pay the cost of the battery. The battery bank will provide leasing services and lease the batteries to users on a mortgage basis. . For a pure electric car with a market price of more than 100,000 or 200,000 yuan, the battery will account for 40% of the cost. If the car-battery separation mode can be popularized, then the advantage of a lower threshold for car purchase will undoubtedly be very attractive, and it can also further promote Growth of the electric vehicle market.
Nezha’s third new car Nezha V
The battery bank allows users to replace the battery an unlimited number of times. In this way, the residual value of the battery will be front-loaded, and the battery will be managed and managed in a unified manner. Operations will also help battery operating companies integrate resources for battery insurance, charging services, etc., and replace unqualified batteries, making the implementation of battery tiered utilization more convenient.
However, it has not been revealed when the Nezha battery bank project will be implemented, and Nezha’s car-battery separation does not support battery swapping and other services like Weilai does. In the future, the car will need to be driven into an after-sales service center for maintenance. But Nezha Automobile is currently the second car company after Weilai to clearly follow the car-electricity separation business model.
In order to reduce users’ car purchase costs and solve many users’ concerns about using electric vehicles, the vehicle-electricity separation car purchase model has undoubtedly opened up a new development direction. Currently, Weilai has supported financial loan solutions for car purchase costs, regardless of Whether it is the down payment or the monthly payment ratio for car purchase, the price of the battery pack has been eliminated and sales invoices have been issued independently. Especially under the premise that NIO supports battery rental, rechargeability, replacement, and upgradeability, it has created a new technology and business operation model. .
After receiving support from government authorities, NIO's battery swap line has also become a key target of national support. New energy car purchase subsidies exceeding 300,000 yuan are needed to support battery swap capabilities, which is already a support for national enterprises. Now that power swap stations have been included in the scope of new infrastructure, NIO is bound to promote the development of the entire power swap line and play an important leading role.
NIO has built 143 power swap stations and has more than 1,200 patents related to power swap stations. The power swap stations are also responsible for the rapid recharge of NIO electric vehicles. From being regarded as useless at the beginning, to now becoming a nationally recognized project, NIO's power swap station has its own advantages in terms of technical reserves and daily operation processes.
What is certain is that Roewe ER6 and the new Ei5 will also support battery swapping, and more models will support battery swapping in the future. These models may bring the car-battery separation sales model into them, further Promote the market sales and share of domestic pure electric vehicles.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.