Swarovski is also a world-famous artificial crystal handicraft brand, with high-quality, dazzling and highly accurate artificial crystals and related products. Swarovski's two main businesses are manufacturing and selling imitation crystal elements and designing and manufacturing finished products. Swarovski imitation crystal has become an essential element in international design works.
Since 1965, Swarovski has been providing high-end jewelry industry with precisely cut natural and artificial gem. Swarovski itself is an artificial crystal product, not pure natural, and is famous for its cutting technology and design. Today, this ancient and mysterious company still maintains a family-style business model. As a trade secret, crystal production technology has been passed down from generation to generation, monopolizing patents and awards related to crystal cutting.