1. Apply for enterprise trademark registration in time.
Enterprises should have advanced brand awareness, apply for trademark registration before or at the same time when using trademarks, and protect their brands in advance to prevent being registered. However, domestic enterprises rarely apply in time, and even many well-known ones are not registered. For example, the "Zhengyanghe" soy sauce in Harbin was squatted because it had no registered trademark, and finally it cost 500,000 yuan to redeem the trademark. It is really not worth the loss. In addition, enterprises should renew their registered trademarks in time, and some professional bidders often seize the mistake of enterprises not renewing their trademarks in time and apply for registration as their own trademarks, which leads to the time-consuming and laborious recovery of their gold-lettered signboards.
2. Trademark registration should be carried out strategically.
Applying for trademark registration is "one commodity, one trademark, one application", and a trademark can apply for registration on dozens of commodities. For a sustainable enterprise, it is not enough to apply for only one commodity. For example, the "Huiyuan" trademark was originally registered only on the products of "juice drinks". After more than ten years of development, Huiyuan has produced and sold more than 400 products and exported them to the United States and Europe. However, when Huiyuan expanded its business scale and applied for a registered trademark, it was found that the trademark of Huiyuan had already been registered by others in other commodity categories, which caused great losses to Huiyuan. Therefore, well-known trademarks should be registered separately in similar or dissimilar commodity categories, that is, multi-category registration, in order to effectively prevent cybersquatting.
3. Trademark objections should be timely and sufficient.
If an enterprise considers a trademark that has been preliminarily examined and approved as a trademark it has used, it shall raise a trademark objection within the three-month announcement period. When an enterprise raises an objection, it shall provide sufficient evidence to prove that others have registered by improper means and that the trademark involved has been used and has certain influence.
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