I. Introduction to OPPO
OPPO is a domestic machine, a China enterprise and a national brand. The full name of the company is "OPPO Guangdong Mobile Communication Co., Ltd.".
Oppo was founded in 2004, and the company is headquartered in Dongguan. The business scope is electronic products and mobile Internet. OPPO is a mobile phone brand that mainly focuses on taking photos (selfies). OPPO has been focusing on the technological innovation of mobile photography, creating an era of "self-portrait beauty of mobile phones". More than 200 million people around the world are using OPPO camera phones. ?
According to IDC statistics, OPPO ranked first in China mobile phone market in 20 16.
OPPO is a globally registered large-scale high-tech enterprise in China integrating R&D, manufacturing and marketing, and its products are exported to Hongkong, the United States, Russia, Europe, Southeast Asia and other markets. Successfully launched MP3, MP4, Blu-ray DVD, mobile phone and other products, and is now committed to the research and development of smart phones and Blu-ray DVD. OPPO now has four series of mobile phone products: F series, N series, R series and A series.
China has always attached importance to scientific and technological innovation. As of July, 20 16, the patent application of oppo has entered the top list of China 10, which is the second time that oppo has entered the list. As of September 5, 20 16, oppo has publicly applied for 8683 patents and 7576 invention patents, of which invention patents account for 87.3%. For oppo, its patents are more concentrated in the fields of photography, rotating camera, human voice and so on.
Second, the introduction of VIvo
Vivo was registered in Dongguan Administration for Industry and Commerce on June 7, 20 10. The full name of the company is "Vivo mobile communication co., ltd".
Vivo is a mobile phone brand focusing on smart phones. Vivo and the fun-seeking, energetic, young and fashionable urban groups work together to create smart products with excellent appearance and pleasant experience. It is vivo's firm pursuit to dare to pursue the ultimate and continue to create surprises.
China's local VIvo brand smart phone has excellent hardware configuration, but its price is lower than that of Apple and Samsung, and it has a very close cooperative relationship with local mobile service operators in China. In addition, these brands also use social media and online forums in China to set up their own brand analysis groups in a creative way.
Vivo is also a global mobile Internet intelligent terminal company, which is committed to creating smart phone products with extreme photos, carefree games and high-fidelity music for consumers. These advantages can make local brands in China even more powerful in China, the world's largest smartphone market.
Extended data
First, Oppo corporate culture
1, visual
Become a world-renowned enterprise and set a healthy and long-term example for China enterprises in the world.
2. Core values
Responsibility, integrity, innovation, teamwork, quality, consumer orientation and result orientation. Among them, "duty" is the center and essence of core values.
3. Delegation
(1) To consumers: provide quality products and services.
(2) For employees: create a harmonious and respectful working atmosphere.
(3) For business partners: provide a fair and reasonable cooperation platform on the basis of mutual benefit.
(4) For shareholders: make their share capital have a reasonable return higher than the average social return.
(5) To the society: Cherish resources, protect the environment, and repay the society at a higher average level than other enterprises.
Second, Vivo corporate culture
1, brand values
Vivo takes fun, professionalism and credibility as its core values.
(1) Fun
Fun is not only a carefree experience of living in the present, but also a power that can be amplified in sharing and continued in self-realization.
(2) major
Profession is a persistent and dedicated attitude, and the attitude of innovation, dedication, attention to detail, Excellence and user experience first makes vivo grow rapidly and make continuous progress.
(3) prestige
Prestige comes from the differentiated industry status gained through their own efforts, which means being recognized and appreciated by consumers, thus having the influence to change the world.
2. Brand concept
Enjoy extraordinary happiness.
Baidu encyclopedia -VIVO
Baidu encyclopedia -OPPO