In fact, Huawei is not the only one. In today's increasingly fierce competition in the domestic mobile phone market, more and more domestic mobile phone manufacturers are looking to overseas markets. In India, Europe, the Middle East, Southeast Asia and other markets, the performance of domestic mobile phone manufacturers is becoming more and more active. However, in the American market, even if it is as strong as Huawei, it has been repeatedly rejected, which makes people wonder: Why is it so difficult to sell domestic mobile phones into the American market?
● Inevitable topic-patent
For domestic mobile phone manufacturers, if they want to get out of the domestic market, patents are definitely a hurdle that cannot be bypassed. Different from the domestic market, manufacturers have to face the problem of patent reserve if they want to enter the more mature American market and pay more attention to patents.
In the United States, domestic mobile phone manufacturers have to face all kinds of "difficulties" from industry giants such as Apple and Samsung, and most mobile phone manufacturers have to face patent lawsuits from Apple or Samsung.
HTC is a good example. As the largest Android mobile phone manufacturer, in 20 12, Apple made HTC Amazi4g, AT & amp； T-version HTC One X and HTC Evo 4LTE are banned from entering the US market. Not only that, due to insufficient patent reserves, HTC has been sold only in the Netherlands, Germany and other places, which has also become an important reason for HTC's decline from the peak.
It is not only the crowding out of industry giants, but also the domestic manufacturers after "going abroad" are the targets of patent hooligans. These companies often obtain patents through acquisitions, but they are not engaged in collecting related businesses, and only rely on patent litigation claims and authorization to make profits. Huawei, Xiaomi, ZTE and other domestic mobile phone manufacturers have all been their goals.
In this regard, in addition to increasing R&D efforts, domestic mobile phone manufacturers are also making up for this shortcoming through patent transfer and cross-licensing. Take Xiaomi as an example, it has reached patent licensing/transfer agreements with giants such as Microsoft, Qualcomm, Nokia, etc., so as to prepare for entering the American market in the future.
● It is difficult to enter the operator channel.
In addition to patent reasons, the completely different sales channels from domestic ones are also an important reason why it is difficult for domestic mobile phone manufacturers to enter the American market. In China, because the mobile phone has no restrictions such as network lock, users buy bare-metal mobile phones directly through the network or physical channels, and the selection rate of contract machines provided by operators is relatively low.
However, in the American market, more than 80% of consumers will use AT & amp； The four major operators T, Sprint, T-Mobile and Verizon buy mobile phones, which almost monopolize the entire American market.
This is also the main reason why Huawei chose to enter the United States through carrier channels this time. However, it is still blocked by the US Congress in a safe way. Moreover, this is not the first time that the US government has used this as an excuse to prohibit domestic manufacturers from entering the US market.
● Domestic mobile phones will not stop entering the US market.
However, the pace of domestic mobile phone manufacturers entering the United States will not stop. Even if it has nothing to do with AT&; T cooperation, Huawei's new flagship Mate 10 Pro and Mate 10 Porsche design will also officially land in the US market in February. Moreover, it is also reported that Xiaomi is also discussing with American operators about entering the American market, but the specific results are still unknown. As for whether domestic mobile phones can go further in the American market in the future, we will wait and see!