Sample business plan template
Business plan of xxx company (or xxx project)
Number:
< p> Date:(Project company information)
Address:
Postal code:
Contact person and title:
Telephone:
Fax:
Website/Email:
Confidential
This business plan is a commercial secret. Ownership belongs to xx company (or xx project holder). The content and information involved are only available to investors who have signed the investment letter of intent. After receiving this proposal, the recipient should immediately confirm and comply with the following regulations:
1. Without obtaining the written permission of xx company (or xx project holder), the recipient The contents of this plan may not be copied, leaked, or distributed
;
2. If the recipient has no intention of carrying out the project described in this plan, please send it to the address above as soon as possible. The plan is returned in full.
Table of contents
Table of contents of the report
Summary of the first part (overview of the entire plan)
(Text within 2 to 3 pages)
1. Brief description of the company
2. The company’s purpose and goals (market goals and financial goals)
3. The company’s current equity structure
4. Funds invested and their uses
5. Introduction to the company’s current main products or services
6. Market overview and marketing strategy
7. Introduction to main business departments and performance
8. Core management team
9. Description of the company’s advantages
10. The company’s current capital increase needs to achieve its goals: reasons, Amount, method, purpose, repayment
11. Financing plan (fund raising and investment method)
12. Financial analysis
1. Financial historical data (Sales summary, profit, growth in the first 3 to 5 years)
2. Financial forecast (next 3 to 5 years)
3. Assets and liabilities
< p> Part 2 OverviewChapter 1 Company Introduction
1. The company’s purpose (statement of the company’s mission)
2. Company profile information
p>3. Functions and business objectives of each department
4. Company management
1. Board of Directors
2. Management team
< p> 3. External support (external personnel/accounting firms/law firms/consulting companies/technical support/industry associationsetc.)
Chapter 2 Technology and Products
1. Technical description and technology holdings
2. Product status
1. Main product catalog (category, name, specification, model, price, etc.)
2. Product characteristics
3. Introduction to products under development/to be developed
4. R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets (trademark/intellectual property/patent, etc.)
3. Product production
1. Resource and raw material supply
2. Existing production conditions and production capacity
3. Expansion facilities, requirements and costs, and post-expansion production capacity
4. Original main equipment and additional equipment< /p>
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter 3 Market Analysis
1 , Market size, market structure and division
2. Target market setting
3. Analysis of product consumer groups, consumption patterns, consumption habits and main factors affecting the market
4. The current market situation of the company's products, the market development stage of the product (blank/new development/high growth/mature/saturated), product ranking and brand status
< p> 5. Market Trend Forecast and Market Opportunities6. Industry Policies
Chapter 4 Competition Analysis
1. No Industry Monopoly
< p> 2. Competitors’ market share from market segmentation3. Main competitors: company strength, product status (type, price, features, packaging, marketing, marketing)
Market share, etc.)
4. Analysis of potential competitors and market changes
5. Competitive advantages of the company’s products
Chapter 5 Marketing
p>1. Overview of marketing plan (region, method, channel, estimated target, share)
2. Formulation of sales policy (past/current/plan)
3. Sales channels, methods, marketing links and after-sales services
4. Main business relationship status (agents/distributors/direct sellers/retailers/franchisees, etc.), qualifications at all levels
Accreditation standards and policies (
Sales volume/receipt period/payment method/accounts receivable/freight method/discount policy, etc.)
5. Sales team situation and sales benefit distribution policy
6. Promotion and Market penetration (methods and arrangements, budget)
1. Main promotion methods
2. Advertising/public relations strategy media evaluation
7. Product price plan
p>1. Pricing basis and price structure
2. Factors and countermeasures affecting price changes
8. Sales data statistics and sales record methods, and calculation of sales cycle.
9. Market development planning, sales targets (short-term, medium-term), sales estimates (3 to 5 years), sales, share
Rate and calculation basis
Chapter 6 Investment Description
1. Description of fund requirements (amount/period)
2. Fund use plan and progress
3. Investment form (Loan/Interest rate/Interest rate payment terms/Share conversion - common stock, preferred stock, optional equity/corresponding
price, etc.)
4. Capital structure
5. Return/repayment plan
6. Description of the original liability structure of capital (time/conditions/mortgage/interest of each debt, etc.)
7. Investment mortgage (whether there is a mortgage/ Collateral value and pricing basis/pricing certificate)
8. Investment guarantee (whether there is a mortgage/financial report of the guarantor)
9. Equity structure after absorbing investment
< p> 10. Equity cost11. Explanation of the degree of investor involvement in company management
12. Reports (regular reports and capital expenditure budgets provided to investors)
p>13. Payment of miscellaneous fees (whether to pay intermediary fees)
Chapter 7 Investment Return and Exit
1. Stock Listing
2. Equity Transfer
3. Equity Repurchase
4. Dividends
Chapter 8 Risk Analysis
1. Resources (Raw Materials) /supplier) risk
2. Market uncertainty risk
3. R&D risk
4. Production uncertainty risk
5. Cost control risk
6. Competition risk
7. Policy risk
8. Financial risk (accounts receivable/bad debts)
9. Management risks (including personnel/mobility/dependence on key employees)
10. Bankruptcy risks
Chapter 9 Management
1. Company organizational structure
2. Management system and labor contract
3. Personnel plan (staffing/recruitment/training/assessment)
4. Salary and welfare plan
5. Equity Allocation and Stock Subscription Plan
Chapter 10 Business Forecast
The company’s sales volume, sales volume, and gross profit margin 3 to 5 years after the capital increase , growth rate, investment return rate estimation and calculation
Calculation basis
Chapter 11 Financial Analysis
1. Financial Analysis Description
< p> 2. Financial Data Forecast1. Sales Revenue Detailed Statement
2. Cost Expense Detailed Statement
3. Salary Level Detailed Statement
4. Fixed assets schedule
5. Balance sheet
6. Profit and distribution schedule
7. Cash flow statement
8. Financial indicator analysis
(1) Indicators reflecting financial profitability
a. Financial internal rate of return (firr)
b. Investment payback period (pt)
c. Financial net present value (fnpv)
d. Investment profit rate
e. Investment profit rate
f. Capital profit rate
g. Uncertainty analysis: break-even analysis, sensitivity analysis, probability analysis
(2) Indicators reflecting the solvency of the project< /p>
a. Asset-liability ratio
b. Current ratio
c. Current ratio
d. Fixed asset investment loan repayment period
p>Part Three Appendix
1. Attachments
1. Photocopy of business license
2. List of directors and resume
3. List and resume of the main management team
4. Professional terminology
Description
5. Patent certificate/production license/appraisal certificate, etc.
6. Registered trademark
7. Corporate image design/publicity materials (logo design, instructions, publications, packaging instructions, etc.)
8. Briefings and reports
9. Proof of venue rental
10. Process flow chart
< p> 11. Product market growth forecast chart2. Attached table
1. Main product catalog
2. List of major customers
3. List of major suppliers and dealers
4. List of major equipment
5. Site survey form
6. Estimated analysis form
p>7. Various financial statements and financial forecasts