Coca-Cola is well known in China, and almost no one has never drunk Coca-Cola. About Coca-Cola, start with 1886. /kloc-one day in 0/886, Coca-Cola was born luxuriously. It was born in Atlanta, Georgia, USA. In fact, our tea in China can also be called the mystery of our East, and so can Coca-Cola. At first, Coca-Cola was not labeled as a drink, but actually a group of pharmacists wanted to produce something that could replace syrup. Unexpectedly, this result was unexpectedly and wrongly evolved. It is said that the inventor of Coca-Cola only told four mysterious people the specific formula of Coca-Cola before his death, and then Coca-Cola was bought by a Bole who appreciated him, so that everyone could see Coca-Cola, but now Coca-Cola has also undergone some transformation.
Although the formula of Coca-Cola is not only made public, but also known by people as high as 99%, this 1% has become the existence that makes Coca-Cola proud for a long time, because this 1% is particularly mysterious. As many people know, the main ingredients of Coca-Cola are nothing more than sugar, phosphoric acid, carbonated water, caffeine and so on. By the way, there is also an "ineffective" coca leaf. But the problem is that these are not the core technologies of Coca-Cola. Importantly, there is a mysterious ingredient in Coca-Cola called "7X", which accounts for less than 1%. It can be said that the formula of "7X" is absolutely confidential, and people deliberately locked it in an exquisite safe of Santos Bank.
20 1 1, was moved to a three-meter lock safe in the headquarters of Coca-Cola Company. It is reported that in order to make Coca-Cola's formula 100% safe, the company specially allocated 75 billion yuan to build an all-round safety system for it. For example, the ubiquitous cameras in this building are not finished. In order to make this card, the company also divided it into three parts, and the formula of each part was given to three senior figures for safekeeping. Of course, when you give it to them, you need to sign an agreement that will never be revealed. Opening the secret door of the safe requires the palm prints of the three of them, and they need to be pressed at the same time. Of course, you need a key to really get the formula of Coca-Cola.
Some people think that this is probably a marketing tool of Coca-Cola Company. Simply put, there is no such thing as a three-part formula. The reason why people can't crack Coca-Cola is that its formula is not important, but the proportion of raw materials is important. What kind of temperature these ingredients need, these details are particularly important. Just like cooking in people's daily life, a good chef can cook good dishes, but most people can't cook as good as him. It can be said that even if you get as many ingredients and seasonings as him, the dishes you make will still be different, and the production process of Coca-Cola is the same.
Generally speaking, it is difficult for people to find any special difference in taste between Coca-Cola and Pepsi. Some people can really find the subtle differences, but the fact remains that delicious has been imitated, but no one has surpassed it so far. How powerful is Coca-Cola? You may have heard that it once set a sales record of 200 million bottles a day, and was affectionately called the Happy Water of Fat House by netizens, but its secret recipe has become the biggest secret in the world.
Finally, I would like to remind my friends that although cola brings a lot of happiness to people, we should know that it does contain caffeine, and adults will also have an impact on their health if they drink it, let alone let underage children drink it. For the elderly, the harm brought by coke is more obvious. So it's hard to say what kind of influence it will have, given that everyone's physical quality is different, but I suggest you stay away from such drinks as much as possible.
Carbonated water syrup, sugar, caramel color, carbonic acid, spices, plus a little caffeine and coca leaves, can also be called cola nuts. The raw materials are actually quite simple, and the formula does exist, but this formula is not very important for two reasons:
First, Pepsi-Cola, the very cola we once had in history, or Laoshan Cola, or even many other similar brands of cola products can't be completely compared with Coca-Cola, but the taste should be roughly the same. Some friends prefer Pepsi to Coca-Cola, because Pepsi is a little lighter, which is of course everyone's taste. From the side, in fact, the basic taste of cola does not have much mystery.
Secondly, Coca-Cola has revised its taste and formula many times in its history. Besides Coca-Cola as a classic, its Sprite sales are also very impressive, so there is not much uniqueness to support its characteristics. In fact, the success of Coca-Cola is more due to its channels. Not a monopoly of taste,
So, in general, the formula should exist, but it is not that important. This is a company's history and marketing materials. Coca-Cola's success is more as a successful sales case. For example, during World War II, Coca-Cola went out with American soldiers. For example, when China was reforming and opening up, it first entered the carbonated beverage market in China, and it laid channels all over the world. As long as a country is open to the United States, the first to enter this country must include Coca-Cola.
However, the popularity of Coca-Cola is related to the popularity of refrigerators. This may not be noticed by many people.
A: If you don't do this, as long as you copy this secret recipe to a third person, this secret recipe can no longer be kept secret in this world. Coca-Cola's parent company only exports concentrated syrup, which is diluted with water by branches all over the country and then sold in bottles. Soon after, Dr. pemberton, the inventor of Coca-Cola, sold the patented formula to Esakan, a pharmaceutical company in Atlanta, for $2,300. Pure secret recipe is not worth this price, only because Coca-Cola is big will it show its value. The founder of Coca-Cola is a man named Pendleton, who succeeded in his research at 1886. He used to sell secret recipes. Coca-Cola was born in Atlanta, Georgia, USA on 1886. At that time, only two people mastered the recipe: one was the manager and the other was the technician. Coca-Cola, the best-selling drink in the world, has been dragged on so long!
1886, john pemberton, a pharmacist, invented the formula of a drink "unintentionally" while studying a medicine for treating a cold. Later, the formula changed hands several times and was finally acquired by the richest man, Elsa Kadler. With his great investment, this drink became popular all over the world under the name of Coca-Cola. The great success of Coca-Cola also makes other beverage manufacturers and consumers curious. What is the formula of this irresistible drink? 100 years, countless people have been studying and experimenting, but no one can really configure the same taste.
Now, in the vault of a bank in Atlanta, USA, one of the biggest secrets of this business community is hidden, which has made Coca-Cola brilliant 130 years. Countless people tried to spy on the secret, but none of them succeeded. There is also a saying that the formula of Coca-Cola is divided into two parts, one for each heir.
Don't think that Coca-Cola has processing plants all over the world, and the secret recipe is easy to be leaked. Coca-Cola's parent company only exports concentrated syrup, which is diluted with water and sold in bottles by local branches.
But you said only Coca-Cola can do it? This formula can't be leaked?
I don't think so. Now that technology is so advanced, how many secrets are only known by a few people? Almost does not exist, even if there is, we can know it by certain means.
But the question is, what can I do if I know? Over the years, Coca-Cola has had many competitors and imitators. The famous Pepsi-Cola, the once short-lived Laoshan Coke and the brilliant Coke (as they seem to be called) taste similar to Coca-Cola, and I can't say which one tastes good. Personally, I prefer Pepsi's lemon flavor and blue coke. But no one can shake Coca-Cola's position. Today, you know the secret recipe. What can you do, make a coke that tastes the same as Coca-Cola and sell it cheaper than it? Coca-Cola is not expensive at all. Almost everyone can afford such fast-moving consumer goods. According to a survey, every Mexican drinks two cans of Coca-Cola every day. Do you think people will buy your fake to save 80 cents? In that case, Leibi should sell well. If the sales are small, Coca-Cola may ignore you. How much does Coca-Cola cost a year? You can't even count nine Niu Yi hairs. If the sales volume is large, the legal department of Coca-Cola can sue you for bankruptcy.
So I think the secret recipe of Coca-Cola does exist, but now it is more like a legendary story, which makes people talk about it after dinner, increases people's curiosity and makes a good marketing for Coca-Cola.
I am a food expert, and I am a food expert in the laboratory.
After reading so many answers, I want to say a different point of view
Coca-cola's secret recipe is not really that no one can crack imitation, but that it is useless to crack imitation!
The value of Coca-Cola lies not in its unique formula, but in its great brand and influence. It is not impossible to find an experienced insider to imitate a similar taste.
Secret! Really!
Let's talk about a personal experience first.
20 13 in Cuba, I often drink a local cola called tukola.
The packaging of this beverage can is exactly the same as Coca-Cola, and the taste is not as sweet as Coca-Cola.
It is produced by Ciego Montero, a Cuban state-owned beverage factory.
This factory produces mineral water, canned carbonated drinks and some beer. Its tukola copy is Coca-Cola, and there is a pineapple-flavored one called pinita.
This factory is very humble,
But both locals and tourists think that the tukola it produces, which we call Tukola, is much better than Coca-Cola itself.
In fact, before the Cuban revolution, Americans had coke factories in Cuba, and Cuba itself also planted sugar cane, and its sugar-making technology was quite advanced. After the revolution, Castro nationalized American assets, and American capitalists fled, but the factory remained on this Caribbean island.
And there is no secret recipe or formula. Cuba uses coke produced by the old factory, which is even better than the original brand.
What does this mean?
This actually shows several open secrets-
1. Coke production is not a complicated matter.
2. Different brands of cola definitely have different tastes, but the general direction is similar. For example, coke can't taste the taste of herbal tea.
The same brand of cola, produced in different parts of the world, has different tastes.
For example, Europe and America are sweet, and Asia is light. As long as it is produced locally, it is closely related to the local taste and environment.
The reason why I say this is actually to explain that in the era of globalization and industrialization, there is no food produced on a large scale by a highly developed industrialized product. It depends on one or two people, holding top secret recipes, hiding in a small room to prepare and control key links. This is impossible and impossible.
About 65.438+07 billion people worldwide consume Coca-Cola products every day, and about 654.38+09.400 bottles of drinks are purchased every second. It is impossible to expect a factory to produce all the drinks and an office to follow the secret recipe and control the core ingredients.
The boss flies around the world with this secret recipe every day, but the result is exhausted. If you don't do this, as long as you copy this secret recipe to a third person, this secret recipe will never be kept secret in this world again.
As we all know, the ingredients announced by Coca-Cola are water, high fructose syrup, white sugar, caramel pigment, carbon dioxide, phosphoric acid, caffeine and edible spices.
According to the laws related to food and medicine bottle hygiene, the ingredients of imported things need to be announced, but the exact proportion, processing method and adding order have not been announced. For example, what is the temperature of water, which caramel color to choose and under what conditions to pour carbon dioxide are all knowledge.
What is precious is not so much the formula as the whole production line, raw material supply and management process. For example, Coca-Cola and Pepsi have slightly different factory facilities and different sources of raw materials. The core formula will lead to different tastes, but coke is not a high-tech product like rocket after all, and the greater deviation is determined by the deviation of a set of software and hardware supporting facilities depending on the characteristics of the enterprise.
The confidentiality of a set of technical standards for software and hardware facilities based on the characteristics of enterprises can be guaranteed through a series of legal contracts. For example, if I want to set up a factory in your country, I have to sign these confidentiality agreements, and whoever violates the rules will have to pay huge compensation. This can ensure that the taste of Coca-Cola in the general direction will not be copied.
To a greater extent, what is needed is marketing.
There will always be someone to promote you. Our brand of coke only tastes different, but it's better than yours. Drinking our brand represents higher taste. ......
It's all sweetened water. What's the difference?
But why must it be promoted like this?
Create the cultural symbol image of the product, make it deeply rooted in people's hearts, and help users establish their own fashion attributes and generate loyalty through a large number of advertisements and public opinion.
Like coffee, Italians are very disdainful of Simbach. Italians always use good coffee beans, extract them with Italian coffee machines and drink them fresh. A small cup of three can be drunk all afternoon, and it won't be as fast-food as Simbach. However, Simbach told a good inspirational story, which made people who drank this coffee think that I was a senior. What I drink is not coffee, but inspiration and feelings.
What really keeps the brand going is not the secret recipe, but the metaphor behind the product that controls people's minds-
I am a century-old shop-representing the classic inheritance.
I invite celebrities to speak for me-on behalf of young fashion.
My boss is a self-made successful person-representing the pursuit and realization of dreams.
......
Even though the same product sells boiled water, when your cultural image is deeply rooted in people's hearts and symbolizes a certain consumer group, you can make money by doing nothing for hundreds of years. For example, the IQ tax on these things is doubled-
In the end, after collecting a large amount of IQ tax, we can invest in cultural image marketing in turn, further strengthen propaganda and metaphor control, and finally fully occupy the right to speak.
Therefore, the so-called formula of cola is more a product of marketing. The more serious and loyal you are, the more you will lose your loyalty.
For real health, it is best to drink boiled water. For mental health, drink whatever you like.
First of all, I like Coca-Cola very much, but for industry reasons, I often drink other cokes, such as Pepsi.
Pepsi is indeed a little sweeter than Coca-Cola. Why do you say that sometimes because of busy work, I will fall asleep in bed without brushing my teeth at night, and my teeth will be a little loose the next morning after drinking Pepsi without brushing my teeth. Coca-cola will be better, once in a while. I consulted my professional dentist, that is, my wife, and she said that this situation does exist.
I believe that the mysterious formula of Coca-Cola does exist and has always existed. Some people say that this formula can be restored now, but I want to say that it is not yet. Modern instruments can indeed analyze components, but the proportion cannot be restored. This is actually the same as the reverse analysis of drugs.
The Coca-Cola Company originally estimated that it wanted to treat the mysterious formula as a treasure, and I also believe that this formula is super safe. However, with the development of the times, the culture of Coca-Cola, no, it should be said that the American spirit of freedom and democracy represented by Coca-Cola has spread and penetrated into the hearts of people all over the world. Coca-Cola Company found that the formula was not as important as before.
It is already remarkable that the average company makes the brand culture. For example, when you talk about Pepsi, you will think of potato chips, Gatorade and so on.
But Coca-Cola makes a single product into a culture, which is terrible!
From this point of view, Coca-Cola Company is higher than everything else.
Do you think the formula is still important at this level?
If an enterprise forms a well-known positive cultural image, it can basically be said to be invincible! This is also the dream of every business person. Ultra-long-term fixed income, cash cows will not depreciate.
But it is precisely because Coca-Cola's single product culture is too strong that the diversified development of coca-cola is not as good as Pepsi. But judging from the products of Coca-Cola this year, the change is obvious and worth looking forward to.
There must be a secret recipe, and it has been properly preserved, but it is not strict enough. After all, countless chemists have been deciphering it for hundreds of years, and the composition is almost analyzed. At most, it is difficult to fully grasp the proportion of various materials.
As far as we know, at least in the oldest formula, the most important ingredient of Coca-Cola is cocaine, which is also the origin of the name of Coca-Cola, because at that time, people thought that cocaine had special effects on treating colds, and Coca-Cola was first listed as a cold medicine. But with cocaine becoming a banned drug, it is said that such ingredients in the formula have been replaced by cocaine.
By the way, the folk prescription says that coke and ginger can cure colds, which makes sense, because Coca-Cola is really sold as cold syrup. But this is limited to Coca-Cola, because Pepsi was blended with various essences by chemists at that time in order to imitate the taste of Coca-Cola, so it did not have the effect of treating colds.
Talk about my views on Coca-Cola. Drinking Coca-Cola often is harmful to the development of teeth and bones. It will neutralize calcium in the body and cause calcium deficiency symptoms such as osteoporosis and tooth jitter, so this formula is worthless no matter how good it is, because it will destroy the normal structure of the body.
Some young people know nothing about it. They think coke tastes good. If they drink it every day, they will unconsciously take you to the hospital. This belongs to carbonated drinks. Drinking too much carbonated drinks has a strong negative effect on the body, which should be paid enough attention to. Don't treat it as a treasure. Drinking boiled water every day is not easy to have an accident.
Coca-Cola in China is imported from the United States and sells well in summer. In order to improve their defense ability against diseases, I suggest that you drink less Coca-Cola, protect your health from yourself, and don't eat harmful drinks. I think this formula is worthless, don't you?
For health, drink less carbonated drinks and more fresh fruit juice.