Face-brushing payment was born as early as 215, but at that time, it was still in a state of only serving Ma Yun. After 3-4 years of change, face recognition technology gradually matured. In 219, the advent of Alipay's "Dragonfly" and WeChat's "Frog" officially opened the upsurge of face-brushing payment.
Biometrics has been used in other fields for a long time, and the most traditional one is authentication. In 218, with the advent of Alipay's face-brushing payment device, Dragonfly Generation, other Internet giants have also released their own face-brushing payment devices, thus announcing the arrival of the era of biological payment.
Pay by brushing your face and upgrade your experience. You can still pay the bill without your mobile phone or wallet!
first, improve operational efficiency: automatic deduction can be made by brushing the face, and the payment efficiency is higher, which can reduce the waiting time of consumers in line; It is faster to pay by brushing your face, and you don't need to take out your mobile phone, open Alipay or WeChat, open it and sweep it or pay the code, which helps consumers save the trouble of remembering and inputting passwords, and truly realizes the "integration" of people and wallets or bank cards. But also avoid the embarrassment of forgetting to bring your mobile phone or the phone is dead.
second, reduce the cost: face-brushing payment reduces the labor cost and time cost, and now one cashier can manage three self-service cashier devices. Cost saving can benefit more consumers and make consumers more willing to spend, forming a virtuous circle.
third, attracting tourists: a brand-new payment method, novel experience, attracting tourists, and consumers paying by brushing their faces, have a better sense of experience and better cater to the consumption habits of young people.
fourth, aggregate payment method: you can not only pay by face, but also support payment by WeChat and Alipay payment codes.
fifth, electronic poster (targeted marketing): with a screen, advertisements can be pushed, and the face-brushing payment device provides an open advertisement playing form. Merchants can set up pictures and videos on the device at will, thus achieving the purposes of brand promotion and activity promotion, and bringing the possibility of higher income to traffic owners. In addition to advertising for your own store, you can also attract investment and charge advertising fees
Seventh, face-brushing discount: Alipay and WeChat officials will make various face-brushing payments from time to time, and in addition, businesses can also offer their own discounts (face-brushing is free, face-brushing is half price, face-brushing is a red envelope, face-brushing is a discount, etc.) to drive consumers into the store for secondary consumption, quickly gather popularity for businesses and help businesses become more popular.
I believe that when it comes to this, everyone knows the advantages of paying by brushing your face. Moreover, with the opening of the background interface, more and more background functions can be satisfied. Brush face payment will play an increasingly important role in the future offline payment scenario, truly realize the integration of "payment and marketing" and provide more and more business functions for merchants.