Recently, Apple has exposed a new patent. This time it is not an update on mobile phones, but a variety of mobile phone cases. This mobile phone protective case does not only protect the mobile phone. , also has the functions of charging and storing AirPods accessories.
In other words, earphones and other accessories can be directly plugged into the jack of the phone case for charging when they are out of power; they can be put into the phone case when not in use.
This seems to be a practical and convenient innovation, but many netizens said: tasteless
This is indeed the case. Although Apple mobile phone has a strong brand effect, its machine The product is far from perfect, especially the two "stubborn problems" of battery life and signal, which still plague many Apple users. Now, instead of focusing on the inconsequential aspects of the phone case, they are focusing on the irrelevant aspects.
Some time ago, news came out that this year’s new Apple models will cancel all accessories. In addition to headphones and charging heads, charging cables, card pins, manuals, and warranty cards are also cancelled. columns, almost only bare metal remains.
At this time, a patent for an integrated mobile phone case was exposed, which makes people guess that Cook has done a really "thoughtful" job. With a mobile phone case that can accommodate accessories and has its own charging port, then There is a reason for consumers to spend money again willingly.
Judging from the pricing of previous Apple mobile phone accessories, the price of this upcoming multi-functional mobile phone case will definitely not be too low.
According to statistics, Apple’s total sales of the iPhone 12 series alone reached 120 million units last year. In the name of environmental protection, Apple made more than 15 billion by canceling the included charging heads and headphones. It is almost equivalent to Xiaomi’s annual net profit revenue.
The sales of Apple mobile phones are expected to increase by about 30% year-on-year. Because Huawei's high-end chips are restricted, the share of the high-end mobile phone market will be divided up by giants such as Apple and Samsung. Now that there are rumors of canceling all accessories and the exposure of multi-function mobile phone case patents, it is not difficult to see that Apple is planning to harvest a lot of leeks.
More importantly, the Apple brand plays a decisive role in the high-end mobile phone market and is the target of imitation by many brand mobile phone manufacturers. For example, when it comes to canceling accessories, Samsung was the first to imitate it, because Apple consumers did not react excessively, and Apple really benefited from it. As the world's number one mobile phone seller, Samsung naturally did not want to miss this piece of "cheese".
In addition to Samsung, domestic Xiaomi has also joined the "team" of canceling accessories. However, Xiaomi's sense of the market is still very sensitive. After all, the brand effect is far from that of Apple and Samsung. Therefore, Making decisions that give consumers the freedom to choose is obviously more acceptable.
It is foreseeable that after Apple launches the multi-functional mobile phone case, "this useless product" will bring a lot of revenue to it. Driven by profits, many mobile phone manufacturers will inevitably compete. imitate.
From the perspective of consumers, the launch of multi-functional "mobile phone cases" really has little practical use other than allowing many consumers to try them out. The "stubborn problems" of the core functions of Apple's mobile phones are in sharp contrast with the continuous updates of diversified edge functions. It is really sad that consumers cannot buy what they want at high prices.