How to give full play to the function of modern cigarette retail terminal

First of all, we must choose the right construction object. As an outstanding representative of the vast number of cigarette retail customers, modern cigarette retail terminals play a typical, exemplary and leading role in cigarette sales management and industry image display. Whether the construction object can be selected correctly is directly related to the effect of modern wharf function. The selection of modern docks should follow the following principles: First, close cooperation. That is, the selected object should have a harmonious relationship with the industry and be able to actively cooperate with the local tobacco bureau (company) in cigarette sales, network construction, market management and other work. Second, the overall quality is good. That is to say, the selected customers should have a certain cultural knowledge base, generally have a high school education or above, are relatively young, have new ideas and business concepts, and are willing to accept new things. The third is to standardize operations. That is, the selected customers can consciously abide by tobacco monopoly laws and regulations, standardize honest management, do not cheat, do not operate illegal cigarettes, and actively report illegal cigarette business behavior.

Second, we must complete the supporting facilities. "If a worker wants to do a good job, he must sharpen his tools first." It is necessary to equip modern end customers with necessary software and hardware facilities and equipment. Only in this way can we create basic conditions for the function of modern terminals. At present, it is important to equip facilities and equipment in both hardware and software: first, in terms of hardware equipment, it is important to install and make unified image signs, terminal doors, cigarette counters and cigarette back cabinets, computers, printers, brand display and publicity equipment and experience area equipment for end customers. Second, in terms of software facilities, the emphasis is on installing a unified information system and management software that can effectively collect and play the terminal function.

Third, we should attach importance to learning and training. Man is the most active factor in productivity. The quality of customers and the proficiency of business skills are directly related to and affect the display of terminal functions. This requires the industry to increase long-term research, education and training on modern end-user systems. It is necessary to adopt various ways and means such as centralized lectures, special lectures, seminars, experience introduction, observation and discussion, and publicity, so that modern terminal customers can master the equipment and facilities related to application, improve their comprehensive quality and business skills, enhance their ability to attract consumption, guide the trend and retain customers, and strive to cultivate a group of modern terminal customers who know how to operate, manage, market and pay attention to services.

To this end, we should highlight the following key points: First, we should train industry policies and regulations. Modern terminal customers actively and consciously abide by the law, standardize and operate with integrity by studying tobacco monopoly laws and regulations and industry regulations. Second, we should train cigarette management skills. By learning the knowledge of marketing, brand cultivation and customer communication, the cigarette marketing ability and profit level of end customers can be effectively improved. Third, we should train the application level of equipment. It is necessary to learn and train computer application knowledge and marketing information management software application knowledge and skills, so that modern terminal customers can skillfully use relevant computer hardware and software equipment, and freely collect information and track consumption.

Fourth, we must establish a long-term mechanism. Mechanism construction is more fundamental, overall, long-term and stable. It is necessary to establish and improve a long-term mechanism that is conducive to mobilizing modern end customers to play an active and effective role and actively cooperate with the industry. The key point is to establish the following mechanisms: First, establish a supervision mechanism. The industry should establish a supervision mechanism, give full play to the functions of modern end customers, sum up and popularize good experiences and models through regular and irregular inspection and supervision, find out existing problems and deficiencies, and take effective improvement measures. The second is to establish a helping mechanism. For those customers who have problems with the functions of modern terminals, we should focus on more help, encouragement and support. The third is to establish an incentive mechanism. For those customers who have done a good job in giving full play to the functions of modern terminals, they should be given necessary spiritual and material rewards through regular appraisal, set a good example and popularize good experience.