It is reported that Pinduoduo platform merchants who participated in the project also suspended related activities. After the cooperation between Pinduoduo and CCTV officials was reached last year, the merchants involved in the project began to increase the stocking of some products. After only one or two months, the busy Spring Festival Gala activities between Pinduoduo and merchants came to an abrupt end.
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Tik Tok replaced Pinduoduo as the exclusive red envelope partner of 202 1 Spring Festival Evening;
According to the report, Tik Tok will replace Pinduoduo as the exclusive red envelope interactive partner of 20021Spring Festival Gala. There are 57 new "Spring Festival Special" recruitment posts in ByteDance, including 56 R&D posts and 1 product manager post.
The temporary addition of dozens of recruitment positions shows that ByteDance hastily took over the naming rights of the Spring Festival Gala red envelopes. The Evening Post learned exclusively that Pinduoduo has withdrawn from the cooperation of red envelopes in the Spring Festival Evening and is no longer a sponsor of CCTV, so it will not be exposed in the Spring Festival Evening. Previously, Pinduoduo's products, channels and technicians have made long-term preparations for this. ByteDance took over the naming rights, which was sudden.
A person familiar with related business in ByteDance revealed that Tik Tok is restoring the CDN (Content Distribution Network) system. This person said that the high concurrent traffic brought by the red envelope activity in the Spring Festival Evening is a great challenge to infrastructure such as cloud computing and storage. Aauto Quicker once temporarily built dozens of computer rooms for the Spring Festival Evening Red Packet Event. Aauto Quicker didn't cooperate with the Spring Festival Gala this time, largely because he got the naming right last year.
Phoenix Net -Tik Tok will become the exclusive red envelope interactive partner of 20021Spring Festival Evening, and Pinduoduo will quit.