Entrepreneurial planning competition requires participants to form a competition team with complementary advantages, put forward a product/service with market prospect, and complete a complete, concrete and in-depth entrepreneurial plan around this product/service, describe the company's entrepreneurial opportunity, explain the process of starting a company and grasping this opportunity, explain the required resources, reveal risks and expected benefits, and put forward action suggestions. A business plan focuses on specific strategies, goals, plans and actions, which should be clear and easy to read for an interested person without technical background. The possible readers of the business plan include: people who want to join the team, potential investors, partners, suppliers, customers and policy institutions.
◆ Components of business plan (order and content are for reference only)
The project can be an invention, patented technology, or a conceptual product or service that can be developed and realized. The entries are business plans with these projects as the core and their business operations as the main body, with the aim of winning the investment of venture capitalists. A business plan generally includes ten aspects: executive summary, product/service introduction, market research and analysis, company strategy, overall schedule, management team, economic/financial situation of the enterprise, financial analysis and forecast, hypothetical income that the company can provide, and analysis and response to risk factors.
1. Platform for Action
This is a one-page or two-page business plan summary, including the following aspects:
An overview of the company and the products, technologies, concept products or services it provides.
The purpose and business model of this project
Market opportunities and target market positioning and forecasting
Market environment and competitive advantage
Economic situation and profitability forecast
Team overview
Resources needed, benefits provided, etc.
2. Product/service introduction
Industry background and market competition environment of this business plan
Detailed product, technology, concept product or service description, and how to meet key customer needs.
3. Market research and analysis
Positioning and analysis of target market
Market capacity estimation and trend forecast
Competitive analysis and competitive advantage
Estimated market share and sales volume
Market development trend, etc.
4. Company strategy
Elaborate the company's development strategy, and formulate the company's development plans and objectives in stages, including:
business model
Overall progress, formulate the company's development plan and market objectives in stages.
The company's research and development direction and product line expansion strategy
Major partners and competitors, etc.
Explain how companies compete, including three questions.
(1) marketing strategy: formulate effective marketing strategies to ensure the smooth entry of products into the market and maintain and improve market share, including:
Define the customer base, core values and additional benefits of products, technologies, concept products or services.
Formulate the price strategy in line with the market characteristics of this project.
Construct a smooth and reasonable marketing channel
Put forward novel and attractive promotion strategies.
(2) Planning and development plan: development status and objectives, difficulties and risks.
(3) Manufacturing and production plan: production cycle, equipment and improvement.
5. Overall timetable
The company's timetable, including important documents in the following areas.
income
Breakeven point and positive cash flow
market share
Brief introduction of product development
Major partners
6. Entrepreneurship team
The management team, organizational structure and team ability of the company
The education and work background of each member is related to the division of labor and complementarity of the management company and team members.
Leading members, business consultants, major investors and shareholding.
7. Economic/financial situation of the enterprise
Demand and source of funds
financing programs
Capital stock structure and scale
Capital operation plan
Exit strategy (method, time)
8. Financial analysis and forecast
Key financial assumptions
Accounting statements (including balance sheet, income statement, cash flow statement, quarterly report for the first two years and annual report for the first five years)
Financial analysis (internal rate of return, net present value, payback period, sensitivity analysis, etc. ) discusses the key drivers of financial performance. Be sure to discuss the following levers:
Gross profit and net profit
Profitability and durability
Fixed, variable and semi-variable costs
The number of months needed to make ends meet.
Number of months required to achieve positive cash flow
9. Assumed benefits that the company can provide.
This is the "selling point" of the business plan, including
Total capital requirement
What level does this round of financing need?
How to use these funds?
The return that investors can get and the possible exit strategies of investors can also be discussed.
10. Risk factor analysis and countermeasures
Evaluate the main risks of your business (including management problems, market conditions, technical conditions and financial conditions) and the prevention of predicted risks.
Matters needing attention in writing a business plan:
A successful business plan should:
Concise and clear
Show market research and market capacity
Understand the needs of customers and guide them.
Explain why they will pay for your product/service.
Formulate an appropriate investment exit strategy
Explain why you are the best person to do it.
A successful business plan should not:
Overoptimistic
Take out some data that is far from the industry standard.
Focus only on products
Ignore the threat of competition
Enter a crowded market