With the increasingly fierce technical competition in the world, enterprises all over the world have carried out patent strategy research, the core of which is patent analysis, that is, analyzing, processing and combining a large number of fragmentary patent information in patent specifications and patent bulletins, and transforming these information into competitive intelligence with overall and predictive functions by using statistical methods and techniques, thus providing decision-making reference for the development of technologies, products and services of enterprises. Patent analysis is not only the premise for enterprises to compete for patents, but also provides useful information for enterprises to formulate technical strategies and evaluate competitors. Therefore, patent analysis is a unique and practical analysis method in enterprise strategy and competition analysis, and it is also one of the commonly used analysis methods in enterprise competitive intelligence.
Patent analysis application:
Technology is the dominant competitive parameter in the market, and patent analysis is aimed at competitive technology information sources. The value of patent analysis has been widely confirmed by the following strategic applications:
① Technical competition analysis: By analyzing all patents owned by competitors or all patents in this technical field, we can determine the relative competitive position of competitors and their relative technical competitive advantages and disadvantages.
② Integrated S-curve analysis: By integrating S-curve analysis, we can predict the future technological strategic trend of competitors at an early stage.
③ New risk assessment? After determining the advantages and disadvantages of competitors through patent analysis, companies can selectively buy and sell appropriate patented technologies to assist decision-making on expansion and risk diversification.
④ Patent portfolio management: Patent analysis can assist the decision-making of patent licensing, sales and joint venture development.
⑤ R&D management: Patent analysis can find competitive advanced technologies and optimize your own R&; Item d
⑥ Product field and market supervision: By tracking the patent application field and scope of competitors, we can know the trends, technological development and competition participation of competitors.
7 M&A analysis: Patent analysis can assist M&A; A decided to strengthen the company's technical foundation and reduce technical threats.
⑧ Value chain analysis? It can analyze the patent activity information of suppliers and customers, observe the potential changes in each link of the value chain, and assist the company to make corresponding adjustment decisions.
Patent analysis provides a broad application prospect for strategic decision-making of enterprises. Enterprises constantly dig more valuable competitive intelligence from patent data in patent analysis, thus serving enterprise decision-making through various strategic applications.