Which domestic health care products are so weak in competition with imported products?

In recent years, imported health care products have occupied a small area in China, with increasing market share and rapid market growth. Faced with this market competition, our domestic health care products have little resistance except a few high-end tonics (such as Cordyceps sinensis, Dendrobium candidum, ginseng, sea cucumber, bird's nest, etc.). ) deeply influenced by China traditional medicine. Marketer.com, the first information platform in China's marketing industry, provides an overall solution for the conference marketing industry. For more articles, please visit Marketer.com! Recently, I chatted with the bosses of many health care products sales organizations and found that everyone likes the profits of domestic health care products now, but they are all worried about the future of domestic health care products. Because the favorable rate and repurchase rate of health care products sold now are really low. Facing the competition of imported products, there is no competitive ability. Everyone is looking for imported products to prepare for the future. Why are we so bad? The author has been engaged in the sales of health care products for 15 years, and thinks that the main reasons are as follows: First, the theoretical basis is different. Health care products sell the scientific health concept and technology behind the products. Western health care products (foreign products) generally emphasize the purity of ingredients and the health care principle of ingredients, and can produce a large number of scientific experimental research data of core ingredients. The theoretical foundation of imported products is solid. Such as: free radical oxidation theory. It gave birth to antioxidant products (multivitamins, ve, VC, grape seeds, etc. ); Protein, vitamins and mineral supplements caused by nutritional deficiency; Coenzyme q10; Used for heart protection; Lutein to protect eyes. . . . . Compared with the domestic health care products derived from traditional Chinese medicine, the theory is empty. This function is broad and imprecise. It is difficult for consumers to understand. Up to now, I still hold a compendium of materia medica. Li Shizhen said XXX. . . Hold an old position and don't do new research. It is inevitable that the product formula and theory are backward. To tell the truth, I studied medicine by exercising myself. I really don't understand Chinese medicine. I don't know anything about yin and yang, virtual reality and so on. . What can ordinary consumers know? If domestic health care products continue to promote this difference from person to person, the road will get narrower and narrower. People who have a certain basic scientific literacy can generally believe it after reading western health care products. This is the result of current education and training. When this group of elderly people with weak cultural level died, middle-aged people with certain scientific literacy became the main consumers of health care products. How do you sell your products? China will be the largest health care product market in the world, which depends on the maturity of consumption concept. Health care products are not used to treat diseases, and the consumption age of health care products will increase by about 10 years. Middle-aged people will be the main consumers. This is the evolving consumption behavior of health care products. Is your product ready to adapt to this change from formula to core concept? Second, the product quality is different. I'm not saying that we can't produce high-quality health care products. But because of our market environment, bad money drives out good money. Whoever pursues high quality will lead to high cost. This product has lost its competitiveness in this market. In particular, it lost the support of middle businessmen. Especially because of frequent food safety problems in recent years, Chinese people have lost their basic trust in domestic products such as health care products. Not afraid of not knowing the goods, but afraid of shopping around. Like the same vitamins and calcium tablets. If you compare products face to face. Generally, domestic products such as content, formula and materials cannot be directly compared. Imported products have obvious comparative advantages. You can fool for a while, but not for a lifetime. Consumers are making progress. Quality is the root of everything. You can't just pursue profits. Third, domestic products lack a functional product. Among the imported products, there are many patented functional products specially developed for joint problems, prostate problems and hyperlipidemia. However, domestic products are generally not prepared for the research and development of these problems. Imported products When selling composite bone collagen products such as Arthur 7, we still sell simple single raw material products, such as bone collagen or amino sugar. When the imported products sell palm fruit capsules with effective prostate, we are still pushing lycopene which is basically ineffective. This almost ineffective product recommendation will only push a person to death. I'm smashing my own brand. This is also the inevitable result of the brand's shortsightedness to the market. Fortunately, some big companies have paid attention to the nutrition and health care industry and joined it one after another, such as Shanghai Guangming and Huabei Pharmaceutical. The participation of large enterprises will increase the investment of domestic enterprises in research and development. Physical therapy and the study of oriental traditional medicine are one of the focuses of western health care research and development. We have certain advantages in this respect, if we combine modern people's educational cognition. Increase research and development efforts. We still have hope for the future. Don't cling to some thread-bound books.