This brings us back to 1933, when cleo was in a meeting. When Crowe's grocery store representative asked him if he produced wallpaper cleaner, he said that wallpaper cleaner was a hot commodity because coal was the main heating method at home at that time, which was more effective and cheaper than wood. This has a negative effect, that is, it leaves a layer of dust on the wallpaper, because you can't wet the wallpaper, so it is difficult to remove it. This was before vinyl wallpaper appeared. )
Cleo told them with a bold sum that he could clean their wallpaper (even though no one knew about Coutor just now). Krogh then ordered 65,438+05,000 boxes of wallpaper cleaner from Coutor. If Coutor fails to deliver the goods on time, he will be fined 5,000 dollars (about 90,000 dollars today). If they fail, Coutor's fine is not enough. Fortunately, Noah McVicker was able to use a general formula to calculate how to make wallpaper cleaner.
Unfortunately, although this provided their company with the main income for about ten years, after World War II, as the coal heat was gradually replaced by oil gas stoves, sales began to decrease. Obviously, the oil fume problem caused by these stoves is different from that caused by burning coal, so it is no longer necessary to clean the wallpaper regularly. Shortly thereafter, when vinyl wallpaper appeared, sales further dissipated. This wallpaper can be used for anything except soap and water, so McVicker's products are almost out of date now.
To make matters worse, in 1949, Cleo McVicker died in a plane crash, and Noah McVicker's nephew Joe McVicker was hired to replace Cleo. At the age of 25, he found that he had a rare cancer and there was no hope of survival.
However, in fact, he did it, thanks to a new experimental radiotherapy. Although, even after the treatment, the doctors thought that the treatment failed and told him that he would die soon (in fact, he didn't die until 1992, although his ending was still tragic. For more information, please see the following addition facts).
Anyway, 1954 I entered Kay Zufuer, the historical hero of the unsub and the sister-in-law of Joe McVicker. Kay runs a kindergarten and needs cheap materials to make Christmas decorations for her children. In the process of looking for cheap decorative materials, she saw in a magazine that wallpaper cleaner could be used to complete this task. Knowing that her brother-in-law's company was in trouble, she went out and bought a bunch of Kutol wallpaper cleaners to see if it was suitable for this application. Not only did she observe its effect, but the children also had a good time. She called Joe and told him that they needed to clean up the outdated wallpaper and turn it into a toy. Joe looked at the Christmas decorations made by the children and agreed that it was a good idea. For convenience, they simply take out the detergent from the dough and add almond essence and some pigments. (It turned out to be white. )
Joe decided to rename the compound, which is now a toy, "Cotto's Rainbow Animal Shelter". Type Kay Zufall again to save the situation and assure him that this is a bad name for their product. She and her husband, Bob, then began to think about a better one. In their discussion, Kay thought of the "Play Doh" that they both liked and recommended it to Joe, who also liked it.
Thanks to conne's sales of soap to school board members, the company initially sold new products to schools all over Cincinnati, and then began to try to sell them to stores, with only a little success in the local area.
Although it saved the company at this point, without funds for major advertising, Play Doh seems destined to develop very slowly-at least after Joe McVicker successfully talked with Bob Keesang, known as Captain Kangaroo.
He showed Kishan "Doh" and explained to Kishan that Coutor had no money for national advertising or product release. But if Kishan agrees to give Captain Kangaroo a product once a week, as long as he continues to show it, they will give Captain Kangaroo 2% of the sales revenue. The captain agreed, and Play Doh soon became a popular product in China. Because of the exposure of Captain Kangaroo, they even appeared in other children's programs.
Furthermore, although they still sell wallpaper compounds at the price of 34 cents per can, they can get "play Doh" of $65,438+$0.50 per can, although these cans contain the same amount of compounds, and the two products are almost the same. Save cleaner is white, with a small amount of cleaner added.
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Bubble paper was originally designed for wallpaper. No one wants it to be a brief history of ballpoint pen, one of the best-selling office products in history. Did NASA really spend millions of dollars to develop the pressurized version, instead of just using the pencil that invented the cardboard box? Warships and cunning reward facts:
Joe McVicker's marketing talent obviously didn't extend to other businesses. In the first few years of Play Doh's debut, the company made an annual profit of $3 million (about $26 million today), a large part of which is still growing. When they began to expand to other countries, he agreed to sell "Rainbow Crafts" to General Mills for $3 million, which is a subsidiary of Kutol, which produces Play Doh. Because the general mill's total income reaches this level every year, and it is still growing, which is regarded as a huge mistake by his employees. They tried to raise more money than General Mills bid, but failed. His former partner, Bill Rowe Ten Bosch, also tried to convince him how big a mistake the sale would be, but Joe wouldn't listen to him. After only eight years of sales, Play Doh has developed into the main product of children's toys in the world, and sold the 500 millionth can at the price of $65,438 +0.50 per can. Joe McVicker finally squandered the $3 million he earned from the sales of Rainbow Crafts and Play Doh, and basically went bankrupt at 1992. Rodenberg had no say in selling rainbow crafts and playing Doha, because he had been driven away by McVicker, and after Rodenberg finally got the rainbow crafts with struggling Cotto and McVicker, all business operations were in his charge. It was at this time that McVicker applied for the patent of Play Doh, and only listed himself and his uncle Noah McVicker as creators, although it was obvious that there were always six people involved in the creation, including Luo Dengdabo and Dr. Tian Liu. On the bright side, although Coutor himself struggled without Play Doh, Rhodenbaugh successfully turned the tide, and today it is one of the largest manufacturers of industrial and institutional hand sanitizers in the world. Rodenborg finally retired and left the thriving company to his son. Kay didn't feel uneasy about making Kutol's wallpaper cleaner into a toy and giving it a name, which basically saved the company's idea. In fact, even today, she is glad that she can help: "People ask us, you gave na.