The brand is not as well-known as Haier. The advantage of Haier refrigerator is that it has great reputation, good service, and good quality control. The advantage of Hisense refrigerator is that it is cost-effective and has unique patented black technology for refrigerators. The quality control is not as well-known as Haier, so it can only focus on cost-effectiveness, so Hisense refrigerators are cheaper than Haier. Hisense was founded in 1969[153]. It owns Hisense Video, Hisense Home Appliances and Sanden Holdings, three listed companies in Shanghai, Shenzhen, Hong Kong and Tokyo. It owns Hisense, Toshiba TV, Guloni, Kelon, Rongsheng and ASKO and other brands.