Introduction: Introduction to Yingde Pinwujie Tea Co., Ltd.
Yingde Pinwujie Tea Co., Ltd. is a company integrating tea planting, production, processing, sales, brand operation, and vocational training. , cultural communication as a comprehensive enterprise. It owns an ecological tea garden production base, a refined subcontracting factory, a Guangzhou marketing center, a Pinwujie flagship image experience hall, a training center, a tea culture research institute (under preparation) and other branches.
Since its establishment, Pinwujie has always adhered to the product concepts of health, environmental protection, innovation, fashion, and high quality. The requirements for tea ecology and quality run through the entire process of planting, production, processing, warehousing, sales, and drinking. The chain has now launched five series: Hongyue, Hongyun, Hongrui, Pinsong (customized models), Pindao (customized models), and more than 20 pure Yingde red and green tea products, including 5 models. Tea is a unique product of Pinwujie, and the Hongyue series has obtained a national appearance patent.
Becoming China’s iconic brand is Pinwujie’s corporate mission. In addition to R&D, production, processing and sales of brand tea with Yinghong's iconic characteristics, Pinwujie also strives to become an iconic model and representative of Yingde black tea culture and tea services. To this end, Pinwujie has established a specialized vocational training center, equipped with various props required for tea training, to provide career improvement training for tea lovers and tea industry practitioners. It also cooperated with local government agencies to prepare for the establishment of the Tea Culture Research Institute to assist the commercial development, marketing and tea culture cultivation and dissemination of Yingde tea industry, and shape, disseminate and promote Yingde black tea through tea art competitions, tea art performances and tea activities. culture.
Pinwujie’s service concept is to provide customers with satisfaction and trust. In addition to being deeply implemented in the Pinwujie sales and service system, this concept is also fully reflected in the "pursuing excellence in every aspect" of Pinwujie branches.
1. The Pinwujie Ecological Tea Garden has a planting area of ??400 acres, which is completely ecological and organic. It has been awarded by researcher Chen Dong, vice president of the Guangdong Academy of Agricultural Sciences, Professor Wang Dengliang of South China Agricultural University, and tea experts who enjoy special government subsidies. Mr. Yuan Xuepei and Mr. Chen Zhanzhou, a senior tea expert from Yingde, came to give guidance. This tea garden has been designated by the Yingde Agricultural Bureau as the Yingde Regional Tea Ecological Cultivation Technology Application Demonstration Base to provide experiments and demonstrations for the city to promote ecological cultivation technology and ensure the quality and safety of tea garden production; it has also successfully discovered and created an iconic landmark with the largest crown per plant. "The King of Tasting Unlimited Tea". The production and processing plant has passed QS certification and strictly follows the QS process for production operations. All products will undergo a strict internal "four inspections" system after production comes off the production line and before leaving the warehouse to ensure quality.
2. The Pinwujie flagship image experience hall covers an area of ??450 square meters and integrates drinking, business negotiation, tea culture display experience, ancient furniture/famous calligraphy and painting display, and special collection display, with a deep classical charm. , tea flavor, supplemented by skilled tea art and warm service, to provide customers with a high-standard and high-enjoyment drinking experience.
3. The Pinwujie Training Center has a multimedia classroom that can accommodate 100 people and a staircase lecture hall that can accommodate 250 people. The teaching aids can support the practical training of 100 people at the same time. The class environment is modern, quiet, clean and ventilated, and the supporting services are comprehensive. It can provide a good learning experience for students participating in the training. In order to improve the service level and teaching level, Pinwujie has also established long-term linkage exchanges with the Tea Science Department of South China Agricultural University, the Environmental Art Department of Guangdong Science and Technology Vocational College, Guangzhou Tea Culture Vocational Training School, and Guangzhou Liuhua Tea Art Vocational Skills Appraisal Institute. And hired teachers to provide guidance.
Pinwujie pays great attention to the growth of corporate employees. It is Pinwujie’s talent concept to allow employees to grow together with the company. After employees join Pinwujie, they can not only receive practical and targeted professional guidance and training, but also receive many professional training and promotion opportunities during the actual work process, especially professional training and promotion in tea. . The average age of the Xianpin Wujie team is 31 years old. It is a young, energetic and energetic team. It is also a team with high professionalism and high quality in the industry: 53% of the employees have a college degree or above, and 45% of the employees have senior professional titles in the tea industry. 2 experts were selected into the expert group of Qingyuan Agricultural Society.
The founder of Pinwujie Company is the deputy secretary-general of the Yingde Tea Industry Association, and is responsible for guiding and assisting the development of the Yingde tea industry.
To this end, Pinwujie attaches great importance to uniting peers, striving for government support, docking government resources, and actively carrying out various publicity, popularization, and promotion activities for Yingde black tea in various forms and audiences within and outside the region. Such as assisting the Qingyuan Agricultural Society to organize a series of "Guangdong Province Sailing Plan-Qingyuan City Characteristic Tea Talent Project" training, opening tea art interest classes at Yingde City Vocational and Technical School, opening tea art interest classes for children in the Tea Seedling Society, and exporting tea art performances to Zhongshan Tea Culture Festival/Foshan Tea Culture Festival, participate in the "Guangdong Yinghai Cup Tea Artist Professional Skills Competition" and so on.
The road is long and far away, and the quality without boundaries will be explored up and down. The road to inheriting, promoting and reviving Yingde black tea is still long and full of thorns. Pinwujie will improve itself, unite with peers and work diligently to do its best to make Yingde black tea take off again.
Enterprise contact information:
National service hotline: 400-8812-009
Enterprise official website: www.pinwujie.com
Enterprise WeChat: Yingde Pinwujie Tea Co., Ltd.
Corporate Weibo: weibo.com/pinwujie
Corporate email: service@pinwujie.com
Legal representative Person: Qiu Yeping
Date of establishment: 2012-12-28
Registered capital: 1 million yuan
Region: Guangdong Province
Unified social credit code: 914418810599980712
Business status: Continuous
Industry: Wholesale and retail industry
Company type: Limited liability company (natural person investment or holding )
Staff size: 50-99 people
Company address: Second floor of Building A, Annex Building, Trade City, on the north side of Guangchang Road, Dazhan Town, Yingde City (one address, multiple photos)
Business scope: Wholesale and retail: prepackaged food; tea tree planting; tea purchase; tea tree cultivation, tea variety research and development and related information consulting services; tea and substitute tea subcontracting (by subordinate branches with valid certificates) Licensed operation). (Projects that require approval according to law can only be carried out with approval from relevant departments)〓