The first story is "Mr Zhang Ruimin smashed the refrigerator". Zhang Ruimin did not hesitate to smash the sledgehammer into the refrigerator, and at the same time smashed Haier into a national famous brand.
From 65438 to 0985, Haier introduced a world-class refrigerator production line from Germany. A year later, some users reported the quality problems of Haier refrigerator. After replacing the goods for users, Haier Company inspected the refrigerators in the whole factory and found that the 76 refrigerators in stock did not affect the refrigeration function of the refrigerators, but the appearance was scratched. Zhang Ruimin, then the factory director, decided to smash these refrigerators in public, and put forward the view that "defective products are unqualified products", which caused great shock in the society. Since then, this sledgehammer has laid an iron foundation for Haier's brand reputation in the country and the world. 1September 28th, 999, Zhang Ruimin said in the Fortune Forum: "This sledgehammer has made great contributions to Haier's going out today!"
The second story: "Mr. Mao Zongliang" carried the washing machine to the user's home.
On July 6th, 1995, Haier Guangzhou Industry and Trade Company made an appointment with Chen Zhiyi, a Chaozhou user, to buy a drum washing machine on July 8th. At that time, there was no Haier store in Chaozhou.
On the morning of July 7th, Mao Zongliang, a service worker in Guangzhou, rented a car and took the washing machine on the road. By 2 pm, the car broke down, and it was two kilometers away from the nearest Haifeng city. Under the scorching sun, the kitten stood by the washing machine, desperately trying to stop the passing cars, but the drivers didn't want to pull ... In this way, the kitten stopped more than a dozen cars without results, and it was already 3 pm. "Can't wait any longer …" The kitten began to look for a rope by the roadside. He decided to take the washing machine to the user's home. When the user learned that Mao Zongliang was carrying a washing machine to ask for his agreement, he was deeply moved by the kitten's spirit of being responsible to the user!
The third story is that Haier issued a technical patent for the anti-electricity wall, which formed an international standard.
In 2005, Yu Zida, vice president of Haier Group, as the sole representative of enterprises in developing countries, attended the meeting of the Future High-tech Advisory Committee held by the International Electrotechnical Commission in Germany and was elected as a member of the Future High-tech Advisory Committee (IEC/PACT) of the International Electrotechnical Commission. Haier became the first developing country enterprise to enter the organization.
At present, Herdo's proposal on international standards has knocked on the door of IEC. At present, IEC has 4 176 official international standards, and Haier Group's "anti-electricity wall" water heater technology and "dual power supply" washing machine technology have been included in the IEC standard proposal. It takes five steps to become an international standard, among which the technology of anti-electric wall has gone through four steps and will become the first formal IEC international standard in China. Haier's becoming a full member of IEC/PACT indicates that China's independent brands have begun to participate in the competition of international standards, and that China enterprises have taken a key step to win the right to speak on international standards.
Haier technology has become a national standard, which indicates that Chinese enterprises have begun to get rid of low-grade goods and gradually move towards high, sophisticated and sophisticated technology.
Haier's three stories are the turning points in Haier's three development stages. The first story is confidence. Haier gave people a reassurance when consumers all over the country hated inferior products but were helpless and longed for high-quality products. The second story is about love. When consumers need merchants to smile, many enterprises set up the position of the boss in the seller's market, while Haier did not, expressing respect for "God" in another way, thus making the whole household appliance industry enter the stage of service improvement. So far, consumers in China can feel "God's treatment" in a few areas, among which home appliances are one of the best services. The third story is determination. Since the reform and opening up, China's production capacity has been continuously improved, and a large number of production enterprises have made great contributions to earning foreign exchange through export. However, due to the lack of high-tech products, China has become synonymous with low-end products in the world. Under the situation that China people bowed their heads and had no way to go, Haier stood up for China people and proved to the world in this special way that China will also lead the world in high-end fields. Who can not respect such a brand?